Of course Google’s model is bigger when you basically have unlimited access to people’s and internet sites data. It needs to be investigated how their models were trained.
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Apple Confirms Google Gemini Will Power Next-Generation Siri This Year
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TVreporter
macrumors 68030
Will this be Cook’s legacy or nail in the coffin?
How they dropped the ball with AI is something that needs to be studied and documented.
How they dropped the ball with AI is something that needs to be studied and documented.
Didn’t Apple say originally user could pick the AI they wanted to use?
Google 2025 antitrust ruling.
Google 2025 antitrust ruling.
- Prohibited Contracts: Google must end exclusive contracts that tie its search, Chrome, and AI products to other companies.
- Permitted Deals: Google isn't banned from all paid placement deals, just exclusive ones; they can still pay for default status, just not exclusively.
- Data Sharing: Google must share some of its search index, user behavior data (like Navboost signals), and ad data with competitors.
thmsnt
macrumors member
I'm just stopping by to point out and laugh at someone here who tried to argue that Apple is the leader in ML development.
turbineseaplane
macrumors Penryn
To be candid, I think many of us just "don't know" in enough detail what is going on and "how" with a lot of this tech, myself included.
I hope privacy will be fully protected, but I always worry when Google, Meta and Amazon (and some others) get involved in literally anything, as we all know their real business angle is always about privacy invasion and data usage.
brijazz
macrumors 6502
Apple has said a lot of things about Siri in the last couple of years. I hope they haven't given up on the this important part of their privacy strategy.
ahaslam
macrumors member
This is disappointing news to me. I prefer ChatGPT to Gemini. I don't like Google products at all.
TracerAnalog
macrumors 65816
Lots of people here are reacting to this news as if this is something horrific. Maybe checkout hów Apple is using Google's tech. It is nót 'just' Google Gemini with a lick of paint.
But, the proof will be in the eating of the AI pudding, so let's see.
But, the proof will be in the eating of the AI pudding, so let's see.
I think that's fair, but that's a much more reasonable response than "I'm now going to be removing Siri from all my devices because I don't want Google having my info" when there's no reason to think that's happening. This all points to Apple just using Googles models instead of their own to interpret commands; there's not been any reporting that the processing of those commands will now be done on Google's servers instead of Apple's.
I, too, stay away from Meta/Google/Amazon like the plague, but I don't find it suspect that they'd let apple use their models to get a billion dollar per year discount on being the default search engine (again, according to reporting).
turbineseaplane
macrumors Penryn
Agreed.
My honest answer on this topic is "I don't know how I feel about it yet".
Anything non-trivial Apple buys from another company is a stop-gap until they can do it themselves.
This is Google Maps launching with the iPhone vs Apple Maps coming twenty years later when they were ready to get some of that ad revenue.
And just like that time they learned it's a lot harder than they thought and announced it too early and blew it but eventually got a halfway decent product that's still not as good as Google's.
Seems like exactly what's going to happen here.
abowlby
macrumors 6502a
A lot of ways a person could feel about this:
"Apple might not be first, but they do it right. They cut Google a check."
Or
I don't want Gemini baked into my OS.
Or
Privacy is a veneer either way.
Or
What happened with ChatGPT, Jony?
Or
How will the Apple media spin this in order to secure the golden bag that is product access?
"Apple might not be first, but they do it right. They cut Google a check."
Or
I don't want Gemini baked into my OS.
Or
Privacy is a veneer either way.
Or
What happened with ChatGPT, Jony?
Or
How will the Apple media spin this in order to secure the golden bag that is product access?
You were literally using a phone that had Google as a default search engine. You knew what you were getting into buying an iPhone, it's weird to complain about it now.
jakey rolling
macrumors 65816
If no useful data is going to (presumably Apple's) Gemini servers, then how is Gemini going to be trained?
Gemini is already being trained without data from Apple.
Populus
macrumors G3
I’m not a Google’s fan, been using DuckDuckGo and other alternatives for a long time, and actually I came back to Apple after a bad experience with the GooglePlayStore ten years ago (they started to require me to send them all sorts of official documentation digitalized, so they could approve the purchase of an app, something never had happened me before, nor has happened afterwards, and trying to contact Google is like knocking on a mysterious wall, where you know there’s people behind but you don’t hear anyone). Let’s say I have tried to avoid them all this past decade, with enough success.
However, I’m starting to think that maybe… maybe OpenAI and Meta are even worse. I don’t know, at this point I don’t trust any company. Maybe Apple is the one I distrust the least, but still…
My point is, I’m okay with Apple’s partnership with Google, as long as Apple keeps it on their servers, and as long as this LLM doesn’t send you directly onto the Google browser, but rather the one you’ve selected as your default. And they don’t leak information to them about your queries and searches. Those are many “if”s, but it could be done with enough privacy and I would be 100% on board with it.
I’ve been using ChatGPT since GPT 3.5, and the improvement has been there but… I’m starting to feel they have plateaued. Also, recently I deleted the account and opened a new one, and when I tried to subscribe on the new one, they applied the subscription to the deleted one. I insisted I wanted to subscribe on the new one but they just refuse to allow me to pay with my Apple Account a subscription for a new account, they are forever tied (something strange and suspicious). So I started thinking about trying Gemini, but using a WebApp to minimize the intrusion on my device.
I started trying Notebooks LLM in mid 2025 and it felt quite useful… and maybe Gemini + Notebooks LLM produce a good synergy. I’ll have to try.
However, I’m starting to think that maybe… maybe OpenAI and Meta are even worse. I don’t know, at this point I don’t trust any company. Maybe Apple is the one I distrust the least, but still…
My point is, I’m okay with Apple’s partnership with Google, as long as Apple keeps it on their servers, and as long as this LLM doesn’t send you directly onto the Google browser, but rather the one you’ve selected as your default. And they don’t leak information to them about your queries and searches. Those are many “if”s, but it could be done with enough privacy and I would be 100% on board with it.
Hi @CyberGene , I’ve also been like you, I just don’t trust Google, but many people around swear that Gemini is a better model than ChatGPT.
I’ve been using ChatGPT since GPT 3.5, and the improvement has been there but… I’m starting to feel they have plateaued. Also, recently I deleted the account and opened a new one, and when I tried to subscribe on the new one, they applied the subscription to the deleted one. I insisted I wanted to subscribe on the new one but they just refuse to allow me to pay with my Apple Account a subscription for a new account, they are forever tied (something strange and suspicious). So I started thinking about trying Gemini, but using a WebApp to minimize the intrusion on my device.
I started trying Notebooks LLM in mid 2025 and it felt quite useful… and maybe Gemini + Notebooks LLM produce a good synergy. I’ll have to try.
jakey rolling
macrumors 65816
The answer to the money part is pretty easy - Apple basically turned around and gave most of that cash to Power Computing in order to cancel their Mac OS Clone license early.
The more critical part of that deal was the patent sharing agreement and the commitment for Microsoft to continue to develop and support MS Office for Mac. The actual monetary investment in non-voting shares was to show that Microsoft's commitment was more than just lip service - they were actually staking a substantial financial investment against Apple's success.
CPTmom2wp
macrumors 6502
The Day that Apple collaborates with Google is the day I'm finished with Apple......and I'm ridiculously within the Apple ecosystem and have been nearly since its inception, certainly since the Smart Phone in 2007. Privacy is everything to me and I have managed to avoid anything and everything Google over the years. I feel very betrayed by Apple and the "Privacy" policy that Tim Cook has repeatedly sworn will exist in Apple products. It isn't perfect, but at least it wasn't sharing your information, data, or selling your browsing and phone call history.
I 100% guarantee that you will still be using an iPhone 12 months from now