Apple Continues Twitter-Based iPad Pro Ad Campaign With Three New Videos

[Quu]

Apple please for goodness sake stop shoveling these terrible ads for the iPad. They are awful and disingenuous. The Mac stomps all over the iPad for productivity.

Your laptops when you try are so great, so why not try?

 

[gobikerider]

Apple please for goodness sake stop shoveling these terrible ads for the iPad. They are awful and disingenuous. The Mac stomps all over the iPad for productivity.

Your laptops when you try are so great, so why not try?

The new MacBooks Pros are gorgeous and perfectly powerful. I do agree the iPad ads look cheap and cookie cutter, give me a ad showcasing unique apps and people using the iPads in real professions. These ads do nothing expect boast over obvious iPad advantages over a laptop but they don't do anything convincing of why it is unique to a laptop.

 

[nzgeorge]

This student sounds like an idiot.

But this is also Apple telling us that laptops are stupid and we should give up on them.

 

[Royksöpp]

I'm not gonna lie, I could make an iPad Pro my main device for school. With that being said, It won't be the current model with it's ugly camera bump and measly 2gb of ram. I have money saved up for the 10.5 inch. That's what I'll be buying.
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They seem like quite banal tweets to address. What about something like, 'I was working in my photo editor and then switched over to Safari for a bit and when I went back to the photo editor I lost all my work because the app refreshed.'

I'm telling you it's the 2gb of ram.

 

[Xesyliad]

I don't think this will catch on

I would buy a 10.5" iPad Pro with a dock that turns it into a Mac Mini like computer in a heartbeat. In fact, I would buy multiple docks for work, home, and even some family I visit regularly just so I can cart everything around in one convenient form factor.

 

[The Cappy]

My favorite tweet "I bought a new iPad believing it would be better than an iPad Air 2"

It's faster and it's cheaper. It's kind of a twist on the old adage: faster, cheaper, and thinner. Pick 2.

 

[ConfusedChris]

What format did you need to print it in? I don't see why you'd need more than A4 or Letter format, also have you tried Printer Pro by Readdle?
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Really I'm in high school and the only thing preventing me from going paperless are the ignorant teachers that refuse to embrace the assignment portal and digital workflow the iPad offers. Stuck in there old ways I guess.

It was a PDF for printing on a DL envelope. Printer Pro etc couldn't do it. Maybe Word could have, but all the settings that are available in the Print dialogue in Windows are just missing in iOS.

 

[The Cappy]

Apple has repeatedly said they are NOT abandoning Mac.

Just neglecting the **** out of it. Important difference.

 

[Saturn1217]

LOL laptop's heavy. Go to the ****ing gym and quit complaining. Imagine back in the days when we used to have actual bricks with like 2 minute battery life

Laptops nowadays are lighter than moleskine notebooks. Or pick any school book.

Except that statement is demonstrably false and some people would just like a lighter computing device rather than "hitting the gym". Can we please agree that a) a person's preference for a lighter computer isn't some slight against their masculinity b) not everyone in this forum is a man and c) being physically fit is not a prerequisite for using a computer...

Portability is an important feature to some people. Get over it.

I don't even completely disagree with what I think you are trying to say. But that 'Go to the gym' crap just really needs to stop like yesterday.

 

[zen]

And I cant even fathom the outrage if I were in need of a Mac Pro.

If you were in that position, you'd buy a Windows machine. For a quarter the price, you could configure a custom-built machine with hardware that would blow any Apple machine clear out of the water. And you could even be frivolous and put it all in an enclosure with far superior aesthetics, too - not to mention plenty of room for expansion.

 

[44267547]

So entertaining watching many here saying Apple is going to drop the Mac. Yeah, just keep on making stuff up...

What's even more entertaining than that, is that others in here are delusional enough to believe their own made up idea's About Apple Dropping the Mac. Basically, they're using their disdain against Apple To create their own fallacies. Reality distortion field enabled.

 

[macduke]

iPad Pro: Actually slower than a mid-life cycle iPhone but with more PRO.

 

[TheRealByter]

Misleading....

Ipad is not there yet..Ipad is mainly a consumption device.
Give it a robust user manageable file sys and i/o and the ability to run full fledged application rather than fragmented snippets of apps......... then the campaign will make sense..
For now its just marketing bs.

P.s. I love my 12.9 pro... but im also not delusional about what its good for .

I agree. I'd really like for it to work. It has enough power to work almost. But iOS just can't get it done. For instance, try cutting a pasting between two excel or numbers spreadsheets. Oh so painful...

 

[gobikerider]

I agree. I'd really like for it to work. It has enough power to work almost. But iOS just can't get it done. For instance, try cutting a pasting between two excel or numbers spreadsheets. Oh so painful...

Cutting and and pasting is hard? They demoed it perfectly at the keynote ?

 

[TheRealByter]

Cutting and and pasting is hard? They demoed it perfectly at the keynote ?

Not between spreadsheets or most productivity apps for that matter. Copy, open other spreadsheet, download lag, paste, open other spreadsheet, lag, copy something else, repeat. Can't open two instances of same app... You can't have a laptop replacement without that functionality.

 

[WatchFromAfar]

Doesn't the retina Macbook address all the problems in these adverts? How come Apple isn't promoting that model? Oh, sorry I forgot, that machine is a Mac....

 

[architect1337]

This is really amazing... I hope this is where the future goes.

Microsoft came out with Continuum on phones first (basic Windows 10 desktop experience on 950/950XL/HP Elite x3 etc). Samsung now have DeX. Microsoft will soon be bringing out full Windows 10 on ARM (and you can run win32 apps natively).

So the next generation of Windows mobile devices will essentially be miniature computers when docked and a phone when not. They'll run full versions of office - not mobile versions. Full PC software - whether it be older win32 or the new UWP. All on a phone (the win32 software will problably only work when in desktop mode - the UWP are designed to rescale to different screen sizes).

Do Apple need to be worried if Microsoft and Samsung are doing this?

 

[TheRealByter]

So the next generation of Windows mobile devices will essentially be miniature computers when docked and a phone when not. Do Apple need to be worried if Microsoft and Samsung are doing this?

Apple has such a plan too, but is going iOS route apparently and iOS has far to go mimic OS X (excuse me, Mac OS). Seems MS has the better solution right now. Here is an article on Apple's quest. (Sorry Mac Rumors, couldn't find your version of this)

 

[xflashx]

Apparently to get the latest hardware for a reasonable price (I'm looking at you MacBook Pro 2016) you have to build your own Hackintosh...

 

[Nuvi]

LOL laptop's heavy. Go to the ****ing gym and quit complaining. Imagine back in the days when we used to have actual bricks with like 2 minute battery life

Laptops nowadays are lighter than moleskine notebooks. Or pick any school book.

My thoughts exactly. If modern laptop is too heavy then there is definitely something wrong with a physical health of the person carrying the device.

Regarding the "pro status" of iPad, I just see marketing and no real features to back up that marketing talk. I have iPad Pro with the "pro accessories" such as the Apple keyboard and the pen. Do they make it a pro device? Hell no! It's just a iPad with a keyboard and a stylus. Are these accessories useful? Yes, I love them but there is nothing "pro" about the combo. If I want the power and especially the flexibility then I choose laptop over iPad every time. If iPad Pro had features like Samsung introduced with the new Galaxy (the desktop mode thingy) then I would have no problem to call it a Pro tablet but when the only difference separating iPad and iPad Pro are a Apple manufactured stylus and keyboard then all I see is hollow marketing talk.

 

[mi7chy]

Microsoft came out with Continuum on phones first (basic Windows 10 desktop experience on 950/950XL/HP Elite x3 etc). Samsung now have DeX. Microsoft will soon be bringing out full Windows 10 on ARM (and you can run win32 apps natively).

Actually, Samsung had a DeX-like dock in 2012 called Smart Dock. It was great but looking forward to the updated DeX. For a lot of things I use my phone with dock or ARM SBC running Android/Linux instead of firing up my power hungry workstation.

 

[architect1337]

Apple has such a plan too, but is going iOS route apparently and iOS has far to go mimic OS X (excuse me, Mac OS). Seems MS has the better solution right now. Here is an article on Apple's quest. (Sorry Mac Rumors, couldn't find your version of this)

Thing is - when Apple released the original iPhone - Steve Jobs made a big thing about saying that it runs OS X (what we now know of as iOS). Now we know iOS is really OS X on ARM (A series chips) so is there really a technical reason why the latest iPhones couldn't run full on OS X when docked in this way?

 

[Naraxus]

Apple has repeatedly said they are NOT abandoning Mac.

You can't abandon something that's been gone for years

 

[actinide]

Microsoft came out with Continuum on phones first (basic Windows 10 desktop experience on 950/950XL/HP Elite x3 etc). Samsung now have DeX. Microsoft will soon be bringing out full Windows 10 on ARM (and you can run win32 apps natively).

So the next generation of Windows mobile devices will essentially be miniature computers when docked and a phone when not. They'll run full versions of office - not mobile versions. Full PC software - whether it be older win32 or the new UWP. All on a phone (the win32 software will problably only work when in desktop mode - the UWP are designed to rescale to different screen sizes).

Do Apple need to be worried if Microsoft and Samsung are doing this?

Microsoft and Samsung are shaping the future with their new devices:
- one device for a mobile and desktop experience,
- touchscreen based laptop / tablet / desktop,
- OS interoperability.

They are taking the lead when it comes to computing and mobility and are surprisingly innovative.
Whereas apple is trying to secure its market share for macbooks, iphone, iwatches and ipads.
- an iwatch that is obsolete / useless without a macBook, iphone or ipad,
- an ipad that lacks external ports, no decent file system, and uses apps,
- macBook that lacks a touchscreen,
- marginal updates of their current line-up (RAM, CPU, GPU, SSD).


I switched to a surfacebook not long ago. A great device: I have one device for all my needs:
- reading / surfing in tablet form,
- desktop experience at home (design / writing),
- laptop for working on the road,
- follow-up of construction site (tablet).

As much as I like it (battery life in tablet form aside, really frustrating), I still prefer mac os over windows:
- ease of use,
- functionalities,
- trackpad

Hence, Apple should be worried if the don't get themselves together. They are way, way behind.

In conclusion regarding the ads:
- light and powerful: ipad pro does not excel in any way with other tablets
- all your school stuff: I assume light weighed and portability equals definition of a tablet
- all day battery: "laptop died halfway through the flight":
_____current laptops have an estimated battery life of 10 to 16 hours (= battery life of ipad pro).
_____you only get an all day battery from your ipad when it is set on stand by.

 

[Bacillus]

I've just tried to print a prepaid code onto a DL envelope from my iPad Pro. Totally refused to print to anything except A4 or Letter in any app I opened the file in. I had to email the file to my Windows 10 machine and print from there.
Should I tweet about it?

These ads seem to target Beats-wearing hipsters / college dropouts that rather live in Twitter and FaceBook than in an office environment. So that's the target market. They have variable jobs that pay less, can't afford a house or a car, and work from Capuccino-bars. Their only time-critical transaction is calling an Über to get to their next interim-job. So understandibly, there is little time to open a laptop-clamp which is too heavy anyway. It might damage their newest sneakers. This is the category Apple calls "Pro" - without designating a specific area of workmanship. It could be very well there hardly is one.
They probably don't know what an envelope is - so forget your tweet.