Apple Debuts 7 New Apple Watch Ads Highlighting Fitness Capabilities, Fashion and More

[darbus69]

Gimmick device no matter how cool/desperate their commercials are. No point in having an apple watch when you must have an iPhone on you at all times that does everything and more than an apple watch. Plus, it's ugly... looks like a cheap toy from a mcdonald's happy meal.

DO YOU OWN ONE? I love watch, I ACTUALLY use it on its own. it allows me to peek at email, messages etc. without drawing dirty looks from supervisors when a phone is pulled out. you are obviously misinformed or do not have first hand knowledge of its capabilities. Oh, and I can even play Pong on it, case closed.

 

[Benjamin Frost]

What a pile of politically correct garbage these ads are.

I'm still no wiser as to the compelling need for an Apple Watch. By all accounts, the health and fitness aspects have been poorly implemented, judging by numerous reports on these fine forums. Yet that is the main focus of these ads. And even if those aspects were strong, they will only ever attract a very small market.

The other ads here are insufferably hip and irritating. I believe that Steve Jobs would have absolutely hated them. I wouldn't deign to speak for him, so if I am wrong, I humbly apologise to him. But the whole fashion celebrity angle was anathema to him, so it is hard to imagine that he would have had much time for the vacuous direction that Cook has taken his company.

Apple should abort this failed device, as they did the Newton, but no-one at Apple has the balls to do so. Scott Forstall would have done.

 

[Chupa Chupa]

Three videos, "Row," "Chase," and "Golf," featuring a rower, a runner, and a golfer, respectively, all focus on the fitness capabilities of the Apple Watch.

Speaking from experience here regarding using AW for sports -- I think the Cookie Monster ad was more realistic. Apple really undermines itself focusing on using AW for anything other than a pedometer and casual HRM b/c it can only disappoint from the high expectations Apple has given though marketing and advertising. I mean all the videos last year of Christie Turlington using it to train for a marathon, the Apple putting sensors on Apple employees to monitor their workouts, etc. all just turned out to be icing w/o cake.

 

[RickInHouston]

Me thinks they are trying to hard (and often).

 

[Bubba Satori]

Apple Debuts 7 New Amazingly Hip And Stylish Computer Ads Highlighting The Amazing Performance Of
The New Mac Mini, MacBook Pro, iMac And Mac Pro For Gaming, VR/AR, Rendering, Photo And Video Editing.
https://buyersguide.macrumors.com//#Mac

 

[iGeek2014]

Do kind of like the way Apple has incorporated some of the colours from the various straps (and Watch face options) within the adverts themselves.

 

[Junior117]

These are some pretty good ads.

 

[Chupa Chupa]

Me thinks they are trying to hard (and often).

Yes, this has been a characteristic of Apple ads ever since it arrogantly went in-house. They have a crew of amateurs doing this stuff now. I can't remember the last time Apple produced a memorable ad. Of course when you have subject matter like the AW it's not an easy task to begin with. I do love my AW, but it's more basic than the jack-of-all trades image Apple wants to project.

 

[AdamskiUK]

We don't care - your accessory is a waste of money and all the projections are showing that buyers know it.

Update your Macs.
Stop thinnering your iPhones.
Be Apple again.

 

[Chupa Chupa]

What a pile of politically correct garbage these ads are.

I'm still no wiser as to the compelling need for an Apple Watch. By all accounts, the health and fitness aspects have been poorly implemented, judging by numerous reports on these fine forums. Yet that is the main focus of these ads. And even if those aspects were strong, they will only ever attract a very small market.

The other ads here are insufferably hip and irritating. I believe that Steve Jobs would have absolutely hated them. I wouldn't deign to speak for him, so if I am wrong, I humbly apologise to him. But the whole fashion celebrity angle was anathema to him, so it is hard to imagine that he would have had much time for the vacuous direction that Cook has taken his company.

Apple should abort this failed device, as they did the Newton, but no-one at Apple has the balls to do so. Scott Forstall would have done.

Agree about the ads, though Jobs did love design and thankfully so, but in the universal classic mode, not ever changing high fashion way. Also don't think AW is failed, just miscast. It should have never been launched with the fanfare Apple gave it. It would have been better off with a quiet original Apple TV "beta"/"hobby' disclaimer and no high expectations.

 

[jbenkelman]

What is the app that is used in the "Chase" ad? I have been looking for an app that works like Fitbit as far as being competitive with steps and such.

 

[cmChimera]

Anyone know who the actress is in the Row ad?

 

[Jett0516]

Still doesn't make me want to buy one

 

[caligurl]

lost and found! love it! (have had use that feature!)

 

[Rafagon]

Does anyone know who is performing the song “Ready or Not” that is heard at the very end of the “Chase” ad?

I’m familiar with The Fugees’ version of it, which I really like, but I’ve never heard this version.

EDIT: Never mind. SoundHound identified it in like half a second!

 

[newdeal]

The golf ad makes me laugh because the ad basically shows that the watch does nothing that a golfer would want to do since it doesn't have GPS!
[doublepost=1460411651][/doublepost]

If apple indeed is going to make a 20 to 40% thinner watch, i'd be intrigued.

if it was the same thickness as the digital crown diameter currently AND had GPS I would pre-order one. If it was the same thickness and had GPS I would buy one at some point after release. If it doesn't have GPS I will not buy it. From what I have read many others feel the same way. If I want to run I want GPS, if I want to play golf I want GPS, if I want it for navigation I want GPS. I can't imagine Apples employees haven't been telling them that they really wish it had GPS

 

[Regbial]

These ads always sort of creep me out. The endless nondescript backgrounds and reliance on bizarre technology make me feel like I'm watching previews for a new episode of "Black Mirror."

I even tried parodying them a while ago:

Nice. Nice hair too.

 

[JPLC]

Where's the video: Apple Watch - Loading...

 

[CFreymarc]

I think it's worth to pay $300 just for the lost iPhone feature.

I know many that said the same thing from first hand experience.

 

[Jakexb]

Gimmick device no matter how cool/desperate their commercials are. No point in having an apple watch when you must have an iPhone on you at all times that does everything and more than an apple watch. Plus, it's ugly... looks like a cheap toy from a mcdonald's happy meal.

Eh? Everyone I know who has one really likes it.
[doublepost=1460412025][/doublepost]

What a pile of politically correct garbage these ads are.

I'm still no wiser as to the compelling need for an Apple Watch. By all accounts, the health and fitness aspects have been poorly implemented, judging by numerous reports on these fine forums. Yet that is the main focus of these ads. And even if those aspects were strong, they will only ever attract a very small market.

The other ads here are insufferably hip and irritating. I believe that Steve Jobs would have absolutely hated them. I wouldn't deign to speak for him, so if I am wrong, I humbly apologise to him. But the whole fashion celebrity angle was anathema to him, so it is hard to imagine that he would have had much time for the vacuous direction that Cook has taken his company.

Apple should abort this failed device, as they did the Newton, but no-one at Apple has the balls to do so. Scott Forstall would have done.

Politically correct? Are you on the wrong forum?

 

[Regbial]

I think it's worth to pay $300 just for the lost iPhone feature.

You can get that free with the Find My iPhone app and it's version in icloud.com. You do get an annoying email each time you use it though. (Not sure if it's the same with the watch)

 

[Arthur75]

Nobody cares about those stupid creepy watches.
When are the new MBPs coming !!

 

[Arran]

Good ads.

 

[MrGuder]

If anything should be THIN it's the Apple Watch, Hey Siri, set me a reminder when Apple releases a much thinner iWatch....Ok I'll remind you in 2020, should I create it? Argh!!

 

[pat500000]

There needs to be an ad about Tim Cook gets beaten by angry consumers.