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Apple Debuts New 'Dive' Ad Focusing on iPhone 7 Speakers and Water Resistance

kevinkyoo said:
Uh, but aren't there instances of iPhone 7/7+'s getting damaged? Not by the owners throwing them in, but by the phones just being placed in water for a minute or two.

EDIT: On top of that, Apple won't cover any water damages. Kind of comedic that this would be their ad.
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leroypants said:
Liquid damage is not covered by warranty...
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That should not suggest that the product is NOT water resistant. And since the product IS water resistant, Apple have all the right to advertise it as such. I miss the part in this advert where it says "And hey.... if by any unlikely chance your iPhone gets damaged by water.... don't worry, just bring it to us"

Apple does have it's own reasons for not covering, and I don't give a sh if they do or not. All I want from them is a product that is a water resistant to a certain degree for my everyday life events. I do not belong to a group of these "Happy claim" people who the only thing in their mind is claiming for stuff.
 
BvizioN said:
That should not suggest that the product is NOT water resistant. And since the product IS water resistant, Apple have all the right to advertise it as such. I miss the part in this advert where it says "And hey.... if by any unlikely chance your iPhone gets damaged by water.... don't worry, just bring it to us"

Apple does have it's own reasons for not covering, and I don't give a sh if they do or not. All I want from them is a product that is a water resistant to a certain degree for my everyday life events. I do not belong to a group of these "Happy claim" people who the only thing in their mind is claiming for stuff.
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It's blatant false advertising - if the iPhone is marketed as 'Splash & Water Resistant', Apple should cover warranty claims for water damage.

Next year they'll say the iPhone X is 'completely indestructable', but say that the warranty is void for any cosmetic damage to the phone
 
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leroypants said:
Liquid damage is not covered by warranty...
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I know... Sorry, Apple. Not good enough. You can't put caveats like that at the end of your ads. It's very un-Apple-like. If you want to advertise the stereo speakers, fine, do that. But don't subject the phone to things the end-user will void his/her warranty doing. It's utterly ridiculous.
 
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Great Ad!! :)

Only issue with it is the "practically magic" line. Would have preferred something like "impress" or
"impressive" or "live different" or "standout".. etc
 
Hmm... Diving in a pool? Guess means not yet sharkproof. :D

And bye the bye, opportunity here: Apple ought to invite the old man to do a MacBook Pro ad too. See how that goes.
 
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ZacNicholson said:
Better than that guy driving his bike in a hurricane. Who tf rides their bike in a storm like that
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I wouldn't, but there've been several people here and others that I've met, obsessive bike riders all, who LOVE that ad. They say it captures them to a "tee." They love riding their bike so much they do so in all kinds of weather. They said riding in a storm like that is exciting, a great, blood-pumping challenge. It has that same sizzling charge as the AC/DC music used in the ad. Also, with fewer cars and no people, the roads are all theirs.

So, apparently, that ad was very true to life...just not our lives. :D
 
mattan_lines said:
Not gonna lie, the speakers on the iPhone 7 are amazing... I turned it all the way up and started playing music and it woke the baby in the next room. GREAT sound and no more of that silly cupping the bottom of the iPhone to attempt to focus the sound towards you.
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Loudness does not necessarily mean good, so the example you gave is not qualifying the speakers as good imo.
 
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Return Zero said:
Decent ad, but it kinda makes the iPhone's target market look like a bunch of rich old has-beens who want to show off to younger generations.
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Stating the obvious here, if this guy was a millennial (meaning in his prime) how surprising would it be to see him go up to the high dive and execute that dive perfectly? Or get looks from other young folk as he did so? It's the very fact that he is an old gent that makes everyone curious and worried as he head up and up those stairs. And it's his age that makes his perfect dive a surprise.

So, it's not about who the target market is, it's about the ad wanting to surprise you.
 
thirteen1031 said:
Stating the obvious here, if this guy was a millennial (meaning in his prime) how surprising would it be to see him go up to the high dive and execute that dive perfectly? Or get looks from other young folk as he did so? It's the very fact that he is an old gent that makes everyone curious and worried as he head up and up those stairs. And it's his age that makes his perfect dive a surprise.

So, it's not about who the target market is, it's about the ad wanting to surprise you.
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Love to see some surprising video parodies too!

//

iPhone 7 – Keep on ’iving ;-)
 
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mitso said:
Great Ad!! :)

Only issue with it is the "practically magic" line. Would have preferred something like "impress" or
"impressive" or "live different" or "standout".. etc
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Agreed. I like Apple's marketing. But the 'Practically Magic' doesn't apply to every setting or feature on the iPhone. If the term becomes redundant or over used, the term loses its meaning.
 
Steve686 said:
God I thought that guy diving was going to belly flop a 10meter platform.
[doublepost=1478126668][/doublepost]
Get your terms right.

It's "illusion". Not magic.
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What a great idea for a song yes ...er ...
Let's see ..
Follow your emotions anywhere
Is it really magic in the air
Never let your feelings get you down
Open up your eyes and look around

Its just an illusion. :p​
 
WilliamG said:
I know... Sorry, Apple. Not good enough. You can't put caveats like that at the end of your ads. It's very un-Apple-like. If you want to advertise the stereo speakers, fine, do that. But don't subject the phone to things the end-user will void his/her warranty doing. It's utterly ridiculous.
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That, to me, is what makes this advertisement so misleading: showing the phone subjected to things as being fine to do and within its capabilities, yet in real life doing them voids the warranty. How is that not misleading?
 
Nr123*123 said:
*Dongle required to enable magic. Dongle is sold separately for just $1999.
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So to unable sterio speakers on iPhone 7 you need dongle?? That costs $1999? Do you have a prove that supports your stupid statement?
I swear to god people are getting sillier by day.
 
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I like my iPhone 7 and as an early adopter I have always upgraded every year. But with Apple ramping up the prices in the UK I may change my cycle to once every 2 years or so after the supposed incredible iPhone 8 they have planned.
 
It's extraordinarily telling that Apple's ads focus on their own products, their own features and their benefits.

What they're not doing is trying to take stupid pot-shots at Samsung over their exploding Galaxy Note 7 fiasco.

This is called class. Samsung wouldn't know it if it ran up to them, screamed "I AM CLASS!!1!" and handed them its business card. No matter how many devices they sell, no matter what market-share they hold, Samsung will always be a second-rate company.
 
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batchtaster said:
It's extraordinarily telling that Apple's ads focus on their own products, their own features and their benefits.

What they're not doing is trying to take stupid pot-shots at Samsung over their exploding Galaxy Note 7 fiasco.

This is called class. Samsung wouldn't know it if it ran up to them, screamed "I AM CLASS!!1!" and handed them its business card. No matter how many devices they sell, no matter what market-share they hold, Samsung will always be a second-rate company.
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Bruh...you sure you want to go there?

 
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