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Apple Debuts New 'Dive' Ad Focusing on iPhone 7 Speakers and Water Resistance

Mlrollin91 said:
Exactly. And because they don't cover it under warranty they should stop advertising it as water resistant.
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Just out of curiosity, how would one cover liquid damage by warranty anyway? I mean, say it's rated to 2 meters, how could anyone prove that it wasn't used below 2 meters?

AFAIK, this is standard procedure. My dive watch is waterproof and advertised as such, but water damage is not covered by warranty. What IS covered by warranty is if I can prove to them that there is a problem with the watch that makes it not hold water, but the water damage itself is (theoretically) not covered.
 
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caligomez said:
So what will the Macbook Pro ads feature? A messenger bag full of dongles?

"You've never had to rummage quite like this before.."
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Just buy one dongle:

satechi_typec_hdmi_spacegray_5.jpg


And you're good to go.
Hardly a deal breaker for most people.

If you fancy any other specific ports, MacRumors published an excellent overview a few days ago.

—

PS: What a relief to see Apple break out of the usual stereotypical casting. Nice, refreshing ad.
 
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Everyone is hating on Apple now, and so am I, but the iphone 7 is really good. Not sure what people want? Maybe there is some super new tech there, but probably its not tested enough or going to make it more expensive.

I wish they could change the software, iOS is outdated and I think we are all ready for a new jump like the OS 9 -> OS X jump.

btw, how resistant is the iphone 7? Can I put it under the shower? I am pretty sure that water can go through that lightening port.
 
tricouleur said:
The comments on these boards are sinking to a new low. What a crap comment to make; incredulous how a form of torture is somehow a joke.
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Indeed:

https://forums.macrumors.com/threads/this-site-should-be-called-machaters-com.2007607/

The commercial is not bad - but I've seen better.
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alanlau007 said:
This is funny. Apple don't even cover liquid damage under warranty.
Which means if your new iPhone 7 came defective and water resistance ability was compromised, Apple warranty doesn't cover your defective water resistance phone.
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Neither do Samsung - and they had an ad with some dude pouring champagne on their phone.
 
I hope it's not like Sony's Xperia Z - waterproof, yes. Audio, great. Sleek, definitely. But it is extremely slippery and will slide down an incline of 5 degrees off a matte surface. Drop it the right way just 5-6 inches and it shatters into an usable heap of paperweight that you can't even unlock to get your data off it without an expensive screen replacement.
 
thirteen1031 said:
Everyone is going on about this "practically magic," tagline, and I can't figure out why. It's as if you think it means the phone should be literally "magic" like a Harry Potter wand, and if not, you're going to be highly offended. You do now that magic is fictional, right?. Hope that isn't a shock. So, nothing in this world is ever going to be literally "magic." What that word means in advertising (and I can't believe I need to explain this) is that something is "wonderful."

Now this term "magical" like the word "wonderful" is subjective. What is wonderful to you isn't wonderful to someone else and vice versa. So, maybe these stereo speakers are in no way "magical" to you, but that doesn't mean that Apple is off base calling them that, as others might find them so. To sum up: The tagline "Practically magic" does not mean "We invented something that is literally magical" nor "we invented something that didn't exist before." It means "We think we made something that is 'wonderful.'"

Or are you all saying that no product out there should ever be able to use the word "magic" in describing itself? No duster commercial should ever say "Picks up dust like magic!" When you see such a commercial, to you yell at the screen "FEATHER DUSTERS HAVE BEEN AROUND FOR CENTURIES! YOU DIN"T INENT THEM!" or "MAGICAL MY ASS! IT JUST PICKS UP DUST!" :rolleyes: I don't imagine you do. So...why all this rage over Apple using the term?

Really. Isn't all this Sturm and Drang over the "practically magic" tagline a little silly?
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Yes, we get it; the use of the word "magical" was the second definition of the word ("beautiful or delightful in such a way as to seem removed from everyday life") and not the first definition ("relating to, using, or resembling magic"). What we're stating is that it is an excessive stretch to suggest the addition of a second speaker for stereo sound is so beautiful or delightful as to be removed from everyday life. If Apple had been the first to do it or was somehow innovative in another way with the stereo sound, then maybe it could be stretched into a 'magical' claim.

If Apple had been touting the portrait mode on the 7 plus in the commercial, then maybe 'magical' would have been a good marketing term as there was a lot of engineering that went into pulling off the effect using the two cameras and image processing.

What I'm suggesting is that the use of the word 'magical' is too far removed from reality - it is such a stretch that it detracts from what is otherwise a cool commercial.
 
Jsameds said:
It is water resistant, not water proof. Learn the difference.
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+1 for this!!! Mind you, considering MR's own editors keep throwing out "waterproofing" rather than water resistance, you really can't blame the feeble minded for being confused. Until we see some responsible journalism....

3 x in that article guys...take it out of your vocabulary when talking about anything man made.
 
idrewuk said:
Which brand of adapter is that? It's very pretty but can't find it anywhere!
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Image backwards search (images.google.com) is your friend when it comes to those type of searches. This way I found out it's an adapter from Satechi.

https://www.amazon.com/dp/B01J4BO0PQ

Sadly though it only has HDMI output up to 4K 30Hz... so this 4K ouput is essentially useless for desktop users. For a TV it's okay as most films are 24fps or in case of YouTube videos mostly 30fps. But as a connection to a desktop monitor you need 60Hz in order to have a judder-free experience.
 
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Instead of making so many ads they should concentrate on the delivering the darn device first... I ordered the first day possible with t-online and yesterday got an email from them stating that Apple still aren't able to supply them with ANY iPhones 7....

Wow.... two months after proclaimed release !
 
25ghosts said:
Instead of making so many ads they should concentrate on the delivering the darn device first... I ordered the first day possible with t-online and yesterday got an email from them stating that Apple still aren't able to supply them with ANY iPhones 7....

Wow.... two months after proclaimed release !
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Don't blame Apple for Tmobiles' problems. They are flush with stock. Even Jet Black 7+ for Tmobile.
 
I think people are missing that "Practically magic" is not designed to be connected to the speakers, but instead to the water resistance.

It used to be that having your phone sitting in water would cause issues. Here, it is a combination of showing it has better speakers, and that even if it gets wet (sitting in water, splashed by water), it keeps on playing.
 
mattan_lines said:
Not gonna lie, the speakers on the iPhone 7 are amazing... I turned it all the way up and started playing music and it woke the baby in the next room. GREAT sound and no more of that silly cupping the bottom of the iPhone to attempt to focus the sound towards you.
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SockRolid said:
Agree. iPhone 7 Plus has real volume now. And much better bass.

Having said that, I can't wait for AirPods to become available.
Done. With. Wires.
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If you compare them to every iPhone before the 7, yes, I agree, but I think the Video is a bit misleading, no way sound out of the iPhone is that good, even with it's "Stereo Speakers". I would not say GREAT SOUND, I was say good sound, for such small speakers.

thadoggfather said:
Guys, i think my 7 Plus may be defective

I am unable to hear the stereo speakers from the distance this guy was able to and with such clarity too.

Should I exchange?
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I agree, while I hear the music from both speakers, the quality that this video implies is not even close. As for the table shaking because of the output the iPhone supposedly has, it just doesn't have it, not even if I set the internal EQ to Bass Booster and play some bass heavy songs, still doesn't barely vibrate the phone at full volume.
 
ZacNicholson said:
Better than that guy driving his bike in a hurricane. Who tf rides their bike in a storm like that
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I KNOW! Wearing all black with no reflective clothing! Accident waiting to happen, I tell thee, an accident waiting to happen.
 
capreolis said:
Image backwards search (images.google.com) is your friend when it comes to those type of searches. This way I found out it's an adapter from Satechi.

https://www.amazon.com/dp/B01J4BO0PQ

Sadly though it only has HDMI output up to 4K 30Hz... so this 4K ouput is essentially useless for desktop users. For a TV it's okay as most films are 24fps or in case of YouTube videos mostly 30fps. But as a connection to a desktop monitor you need 60Hz in order to have a judder-free experience.
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Correct. For 4K at 60Hz you'll need an adapter that supports HDMI 2.0 (rather than 1.4) or an USB-C to Displayport adapter.
Unless your monitor supports USB-C, naturally. :)
 
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