Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Debuts New Poetry-Themed 'Your Verse' iPad TV Ad
- Thread starter MacRumors
- Start date
- Sort by reaction score
This is the most ridiculous thing I've ever seen. What can be more ridiculous than taking a video with iPad? Mounting a giant mic, lens and case on it and mounting it on a tripod. Can't believe Apple fell into this level of ridiculousness.
The point isn't to accurately portray what "average" users do with the iPad (whatever "average" means). It's to engage viewers' imaginations in the possibilities. And to convey a certain image of the brand and the product. Which all is designed to make you want to buy an iPad. What would be a more effective ad for you? Clips of people checking emails, reading books and playing angry birds?
What a beautiful piece of creative cinema! I can watch it and almost forget that it's an ad for a piece of technology. And that actually fits with the iPad brand very well, as captured here in Jonathan Ive's own words: 'For us it's all about refining and refining utill it seems like there's nothing between the user and the content they are interacting with.'
"They would never mention a competitor now... Not one single good marketer would. Marketing 101 would agree." - crackbookpro
There was no confusion unless I misinterpreted the above quote from you.
My response stated Marketing 101 wouldn't say anything about "Don't mention your competitor." Marketers make direct comparisons all the time. I used marketing in the car industry as an example of competitors being mentioned in ads. Ford says their better than Chevy and Dodge, Nissan's better than Toyota and Honda, etc.
As for the analogy, you were completely right, it wasn't close. That's because it wasn't an analogy. Analogies are comparisons, what I gave was an example.
If I did misinterpret the quote above, sincerest apologies.
Apple needs to reign in their ad agency. Neither this, nor the recent iPad Air "Pencil" commercial are even halfway good at ACTUALLY advertising their product.
They're great for people who are already fans of Apple, but why do they need to advertise to them? This is ridiculous.
They're great for people who are already fans of Apple, but why do they need to advertise to them? This is ridiculous.
Not sure about the sumo app, but the one with the helicopter is most likely Foreflight... it is the reason I bought an iPad.
I believe that this ad is one of the first to truly attempt to summarize what Steve Jobs talked about as a "life-changing product."
Just five short years down the road, look at what the iPad and all the impostors are doing for people. The promise of a connected world, with a product no larger than a pad of paper, is truly amazing.
That the iPad is much more than a simple endpoint is even more amazing. And that is what sets it apart from much of it's "competition" - the iPad is being used to create, explore, explain, and understand. Most of the others tablets, by nature of their OS and applications, are simply endpoints for parsing data.
Maybe that will change in a few years, but for now I only see iPads being used where creativity and exploration are at hand. I see Windows and Andriod tablets in a handful of classrooms, I see Kindles being read on the trains and planes, and I see Andriod tablets and phones doing little more than taking photos (and blocking my view).
----------
Android and Windows ads basically talk about screen size, price, camera megapixels, price, price, and wondering why people will wait in line for a new iProduct.
Did I get that right?
Microsoft can try to make an awe-inspiring video like this to talk about an Excel spreadsheet and how grad students can disco dance around their click-on keyboards. Samsung can hype how "iPad-like" their products are. Kindle can show you a picture of their front screen but can't explain why cheaper is better...just that it is cheaper.
Yup. Bold move by Apple to pull out the stops and show HOW and WHY instead of just showing WHAT.
----------
Everyone knows it's an iPad. What is almost too much to bear is that the drones in Best Buy and other places tell the customers that the Samsung is "just like it."
Just five short years down the road, look at what the iPad and all the impostors are doing for people. The promise of a connected world, with a product no larger than a pad of paper, is truly amazing.
That the iPad is much more than a simple endpoint is even more amazing. And that is what sets it apart from much of it's "competition" - the iPad is being used to create, explore, explain, and understand. Most of the others tablets, by nature of their OS and applications, are simply endpoints for parsing data.
Maybe that will change in a few years, but for now I only see iPads being used where creativity and exploration are at hand. I see Windows and Andriod tablets in a handful of classrooms, I see Kindles being read on the trains and planes, and I see Andriod tablets and phones doing little more than taking photos (and blocking my view).
----------
Android and Windows ads basically talk about screen size, price, camera megapixels, price, price, and wondering why people will wait in line for a new iProduct.
Did I get that right?
Microsoft can try to make an awe-inspiring video like this to talk about an Excel spreadsheet and how grad students can disco dance around their click-on keyboards. Samsung can hype how "iPad-like" their products are. Kindle can show you a picture of their front screen but can't explain why cheaper is better...just that it is cheaper.
Yup. Bold move by Apple to pull out the stops and show HOW and WHY instead of just showing WHAT.
----------
Everyone knows it's an iPad. What is almost too much to bear is that the drones in Best Buy and other places tell the customers that the Samsung is "just like it."
So poets give away poetry for free?
Poetry, art, etc. is our passion and we have to do it. But given that we don't live in a world that gives us much for free, most artists would like compensation for their art. So I'm not sure why poetry and capitalism are at odds. Nor why Apples products are in any way a travesty of capitalism.
Or are you saying there's no poetry in the creation of computer or technological products or their software?
----------
I don't know what world you live in, but in my world Shakespeare wrote all that poetry he put in all those plays for money (or for a patron who gave him, yes, money). In my world, great artists had to be great artistsbut they also wanted to actually sell their paintings and sculptures...so they could like, eat and stuff. In my world, great dancers danced for companies that paid them, and amazing musicians who loved and just had to be musicians also sometimes said (and still say): "I want to be rich!" (I believe all four Beatles were quoted as saying such at one time or another).In an act of travesty capitalism meets poetry.
Poetry, art, etc. is our passion and we have to do it. But given that we don't live in a world that gives us much for free, most artists would like compensation for their art. So I'm not sure why poetry and capitalism are at odds. Nor why Apples products are in any way a travesty of capitalism.
Or are you saying there's no poetry in the creation of computer or technological products or their software?
----------
Um, no I don't know it. I love good commercials no matter who does them. Please show me a comparable Microsoft/Samsung commercial. I'd be very interested in seeing any such commercial if it is as "poetic" and well done as this one.
Apple, nice Ad. Now fix the iPad remote App so that the keyboard doesn't disappear after using it with the Apple TV. Thanks.
Poetic!
I think it's a great commercial. It reflects the words by showing people creating their own "verses" using the iPadAND, as it does so, suggests that the iPad, itself, was created by people following their passion, creating their verse with it.
And, as someone else pointed out, it makes the viewer want to see it again and again to catch what they've missed.
All in all, a terrific and very poetic commercial.
I think it's a great commercial. It reflects the words by showing people creating their own "verses" using the iPadAND, as it does so, suggests that the iPad, itself, was created by people following their passion, creating their verse with it.
And, as someone else pointed out, it makes the viewer want to see it again and again to catch what they've missed.
All in all, a terrific and very poetic commercial.
Why is that so hard to believe/understand? It's actually pretty awesome when you think that it's a woman creating her passion (modern art is what I saw) and using the cathedrala building created itself, out by passionate artists--as her inspiration.
So. Why not "really"?
Yeah, but the problem is Samsung and Microsoft are to busy trying to slam Apple product instead of telling us why their products are good. In one word: They are crap on making adds and you know it
As a filmmaker, I'm going to have to agree with him. A DSLR with a good zoom lens is an appropriate tool for that situation. Even a gopro would be better quality than an iPad, or a blackmagic pocket camera.
If they had shown the iPad being used as a wireless monitor for another camera or to control a gopro, that would be realistic, but the rig using the iPad as the camera made me laugh.
The theme of this ad is similar to 'Here's to the Crazy Ones' but I actually find it a little creepy. The cuts are WAY too fast; you can barely even see anything and take it in. The music is creepy, psychedelic. The ad feels like one is on acid, instead of recreate the feeling of exaltation for the human race. The aim here is noble, the execution is poor.