Apple Design Chief Jony Ive: iPhone X Will 'Change and Evolve' Over Time

[The Werewolf]

What I think is remarkable about the iPhone X is that its functionality is so determined by software. And because of the fluid nature of software, this product is going to change and evolve. In 12 months' time, this object will be able to do things that it can't now. I think that is extraordinary. I think we will look back on it and see it as a very significant point in terms of the products we have been developing.

Article Link: Apple Design Chief Jony Ive: iPhone X Will 'Change and Evolve' Over Time

Uhm... isn't this exactly what ALL computers do? Is Mr. Ive not familiar with the concept of programming and why a computer is fundamentally different to a fixed device?

 

[hlfway2anywhere]

I already imagine iPhone XI presentation: we managed to make the Notch 0,2mm smaller compared to the X model.

The iPhone XI is going to come out right around the time Mac OS XI comes out. In other words, never.

 

[kre62]

Anyone who has used Face ID for more that 5 minutes knows that Touch ID is dead. It's just taking the rest of you time to figure out the the corpse is getting cold.

I actually used FaceID for 3 days, hated it, and returned the X for an 8+. FaceID is slower and doesnt work on side angles (e.g. lying in bed). Maybe FaceID v2 will catch up to TouchID, but for now TouchID is king.

 

[KingslayerG5]

I've always looked at smartphones as a vessel for software. Millions buy iPhones but still use Google services.

Think of the Internet as roads and freeways. Information Super Highway. Think of the Apple ecosystem as your gated community. Smartphones are the cars to get there.

 

[PickUrPoison]

"Get design out of the way" says the notch as it juts into your photos and videos.

But it does get out of the way; those who actually own one say they don’t even notice the notch after awhile!

Another Ive home run, guaranteed to infuriate the haters lol

 

[Applebot1]

The notch will one day be integrated into the frame itself. Going to be amazing the difference in the next decade..

 

[bpp85]

oh, those iPhone 8 owners = haters LOL
I don't even see that notch at all on my iPhone X. Keep telling that to yourself while enjoying your 2014 bezels haha

You say that now because you have the X. In 1-2 years when Apple removes the notch you are going to say that it was horrible and you could never go back to it

 

[Tozovac]

The iPhone X, Ive says, was designed to serve as a vessel for software, with a design that melds into the background. Apple's design team has always aimed to "get design out of the way." "We try to define a solution that seems so inevitable that it does recede," he said.

This turns my stomach. This is why we have an unnecessarily-reimagined virtually monotone iOS with hidden/buried functions virtually devoid of intuitive UI cues. Yeah, design should be out of the way but we'll painstakingly over-design the one thing humans physically tote around more than the food in their digestive tract to look like a delicate flat glass piece of jewelry with the durability of a lightbulb.

This guy always speaks in riddles. Frustrates me. Tons of fancy words giving the casual reader any substance or direction.

Just like the apps & iOS he's "inspired." No substance of design anymore; just all look-alike-whiteout apps with unintuitive UI cues that often makes figuring out apps into a riddle of their own.

He REALLY phoned in that cover.
*pun not intended

Why should that be a surprise when iPhone apps all share the same blank-page unfinished-uninspired-look from 10 feet? All that's missing is the word "COVER" in Arial Black up top to the left.

 

[xalea]

"We try to define a solution that seems so inevitable that it does recede,"

What?

 

[cmaier]

I think he has a point, though his nonsensically blowhard manner of speaking hides it. Unlike prior iPhones, the very way you operate the iPhone X can be changed in a more fundamental way. Without a home button, now *everything* is programmable gestures. The little "home indicator" strip can change or be eliminated, gestures can be changed, etc.

Doesn't mean they will be, of course. Just that they can be. I think of how much the apple watch interface has changed since version 1 - my old Generation 0 watch is operated completely differently than when I bought it.

 

[Larry-K]

Who are you trying to kid Jony?

In twelve months it'll be in a dumpster, and people will be lined up around the block for the XI, or whatever you call it.

That's how Apple can afford to keep you in T-Shirts.

 

[KdParker]

Yup, in 12 months you'll be able to use it to order the iPhone X Series 2, or whatever they call it.

I hope it is the iPhone X Plus

 

[cmaier]

I hope it is the iPhone X Plus

That will just be the 6.5" version of whatever succeeds the X. The iPhone Xs and iPhone Xs+, perhaps.

 

[User 6502]

oh, those iPhone 8 owners = haters LOL
I don't even see that notch at all on my iPhone X. Keep telling that to yourself while enjoying your 2014 bezels haha

iPhone X has huge lateral bezels too. If you don't like bezels look elsewhere

 

[Syk]

If it's going to do more software things they should have made it gave the X 4GB-6GB but that would be too much future proofing for Apple to do that.

Question for those that know. Always On display. Since the X has an OLED if Apple wanted to could they in a software update allow an always on display or would that require other hardware?

As far as the notch. It wouldn't surprise me if the notch isn't smaller next year.

 

[cmaier]

iPhone X has huge lateral bezels too. If you don't like bezels look elsewhere

"Huge?"

 

[Sandbag1]

I got my 6S, you know what else I’m enjoying? An extra £1k in my pocket. You know what I’m missing? A slightly nicer display and some animated emojis I’ll never use. Sounds good to me.

It's impossible to enjoy money in your pocket. Until you spend it it's just numbers in a spread sheet.

 

[KdParker]

That will just be the 6.5" version of whatever succeeds the X. The iPhone Xs and iPhone Xs+, perhaps.

Works for me.

 

[wassup121]

i like how he said "12 months from now" like yeah no duh, there will be new technology hardware and software for the iPhone 9 or XI whatever.

 

[cmaier]

If it's going to do more software things they should have made it gave the X 4GB-6GB but that would be too much future proofing for Apple to do that.

Question for those that know. Always On display. Since the X has an OLED if Apple wanted to could they in a software update allow an always on display or would that require other hardware?

As far as the notch. It wouldn't surprise me if the notch isn't smaller next year.

It clearly could be done in software. Unlit pixels consume no power, so they could black the screen and display a clock, or a dot indicating new notifications, for example. (This would still consume some power to deal with updating the display, but it's certainly much more practical now that the display is OLED).

 

[kingtj]

I'm more concerned with the potential for glass fragmentation on both the front AND the back of his latest phone design, if it gets accidentally dropped....

Won’t minimizing the notch over time create more problems with screen shape fragmentation in the App Store?

 

[cmaier]

Works for me.

Yeah, me too. I wish they had done that already.

 

[now i see it]

This guy always speaks in riddles. Frustrates me. Tons of fancy words giving the casual reader any substance or direction.

Here let me clear that up for you...

"A singularly defined moment notwithstanding conceptualized integration within boundaries not perceived to be outside designed parameters eventuating into a device the we now call the iPhone X."

 

[Razeus]

...the software will change in 12 months. Ya, that's iOS 12.

 

[Clix Pix]

Love it or hate it or merely indifferent to it, in the end that notch is so distinctive that it really is a brilliant marketing move. Sitting in the library, hanging out in the doctor's or dentist's waiting room, sitting on the train or the bus, a casual glance at the person seated to you makes it immediately clear that he or she is using Apple's iPhone X -- not an older iPhone, not the iPhone 8 or 8 Plus, not a Samsung or Android whatchamacallit, but the shiny new APPLE FLAGSHIP device. BOOM!!! That instant recognition factor is worth a lot, folks.....