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Airpods are a perfect example of Apple at its best. Take something already in the marketplace and make it more elegant and usable. They disappear in the experience.
I got the Airpods today and I was very impressed by the convenience. Sound quality is not as good as my Bose but they are elegant and convenient.
 
Get rid of the protruding cameras, notch and antenna lines, Mr Ive.
Use glass ceramics.
Thank you.

Totally agree here. Sounds like the camera bump requires new tech or a thicker phone. The easy solution is a thicker phone, considering you could increase your battery size to blow away the competition.

The notch definitely needs to go. If it means getting rid of faceID, so be it. No one was screaming for faceID before it arrived, and they decided to add it right when they were going full phone/screen...just crazy. Why not minimize the sensors as much as possible (instead of adding to them), and go for under the glass touchid???? They are very vocally claiming now that that was never a possibility, but if not, why not? They pulled a Microsoft--see the Kinect--where they got invested in a tech advance few cared about, and sacrificed the overall product and aesthetics to do it. Just crazy, and unApple.

Antennae can easily be made far less prominent and nearly hidden altogether. Now, I would much rather have better functionality, so if the distinct lines give me better reception and speed, then maybe they're ok. I don't have nearly the issue I do with the camera and notch.
 
Hope they can finally take the design crown back from samsung. Everything after the iphone 6 was pretty terrible with bad designs like antennae lines, massive camera humps and now the notch. ugh.
 
It is time to make it thinner.

I give them crap for the quest to get thinner, but thinner is also fitting with the general mobile drive towards maximum efficiency and minimal heat. It's a real challenge to continue to shave width and cut weight while improving performance and durability. So, I understand and to a degree appreciate the drive for thin...but they do way overdo it.
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Hope they can finally take the design crown back from samsung. Everything after the iphone 6 was pretty terrible with bad designs like antennae lines, massive camera humps and now the notch. ugh.

Samsung is only at parity with tech, and I'd say their design is aesthetically inferior. Now, some of the other android phones are better looking, sadly, but they are not Samsung. The Essential phone is much better looking with it's small notch, and the OnePlus 5 is better looking to my eyes as well.
 
Nope, he was a true visionary when there was someone like Jobs to focus him and reign in the stupidity. Without that, he is just an average dreamer that does not care how he screws up functionality to get to slim and sleek. All you need to do is look at the Apple campus. Great to look at, but it will suck to do serious work in. Over the next few years Apple will spend a lot of money, that will never be admitted to, to get back the productivity they have lost.

The company is turning into a circus of infinite passers of the buck. Jobs was always the last to say they had a product.
 
Samsung is only at parity with tech, and I'd say their design is aesthetically inferior. Now, some of the other android phones are better looking, sadly, but they are not Samsung. The Essential phone is much better looking with its small notch, and the OnePlus 5 is better looking to my eyes as well.

No way, The S8/Note8 Phones are a lot more elegant and sleek. The S8 looks sophisticated and elegant with it's rounded corners and flat front and back while the Note 8 is bigger and more angular giving it a more masculine look. Sure the fingerprint sensor can be in a better location but overall, they are very sleek phones.

Now, look at the iPhone X with its huge protruding camera module. While some may like the notch, it's definitely hard to ignore.

The Essential phone really is sexy too but I like how tall the S8/Note8 are. If it were the same length, I think Essential phone would take the design crown from the S8/Not8.
 
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Now we just need Cook to take back his old job and we're all set.
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LOL this just goes to show even with a new campus and the supposed "Best and Brightest" Silicon Valley has to offer they still can't seem to push the envelope.

They are more committed to diversity than excellence. The best and brightest do not live in SV anymore.
 
Jony Ive ... chop chop baldie ... you only have about 8mths before the supply chain needs to be shipping components for the next iPhone assembly.

Everyone ... be prepared for a later than October 2018 official iPhone announcement from Apple.

and for Christmas: "Scott Forstall Retaking Direct Control of iOS and macOS Software Teams"

The WWDC introduction from the previous lead of OSX, Bertrand Serlet to Federighi seemed forced and you'd notice a hilarious grin on Bertrand's face.

There were a few engineers that Jobs kept close within Apple and heavily relied upon:
Serlet, Forstall, Mansfield, Ave Tevanian (even after he held him in high regard).

I'd LOVE to have Macrumors do a segment/article of investigation and interviews of how former executives and engineers at Apple if they still use, buy and choose Apple products! Sure it would not change any of our choices but it would be great to know ... similar to how that famous WWDC when Jobs returned to Apple as iCEO, the camera would pan the audience prior to the beginning and you'd see former engineers, programmers, etc in the audience because they cared that deeply about Apple.
 



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Apple Chief Design Officer Jony Ive is once again taking over management of the design team at Apple according to changes made to Apple's official "Apple Leadership" website.

The site was updated this morning to remove the profiles of Richard Howarth and Alan Dye, who were managing the day-to-day operations at Apple while Ive oversaw all of Apple's design projects, and Bloomberg has confirmed that Ive is once again in direct control of the team as shared by Mark Gurman.

Ive first stepped back from day-to-day management of Apple's design teams in 2015, when he took on the role of "Chief Design Officer." Alan Dye and Richard Howarth were elevated to vice president positions at that time, with Howarth responsible for industrial design and Dye responsible for user interface design.

For the last several years, Ive has been overseeing the design work at Apple Park and at Apple retail stores around the world, which have undergone a transformation under the leadership of Angela Ahrendts. With Apple Park now complete and the retail store design largely established, Ive now has the time to return to his original managerial duties.

Update: An Apple spokesperson has confirmed to Bloomberg that Jony Ive has returned to his management role following the completion of Apple Park: "With the completion of Apple Park, Apple's design leaders and teams are again reporting directly to Jony Ive, who remains focused purely on design."

Article Link: Apple Design Chief Jony Ive Retaking Direct Control of Design Team [Updated]

Now maybe the phones will start looking better...hopefully...sales should have been off the charts for the 10th anniversary...too bad they weren't, no matter what was said...Apple has been slipping so I hope this helps
 
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The problem with this strategy is that mass consumer devices will and are becoming commodities. Commodities compete on price. Apple has no clue how to compete on price. They think they are Apple and people will buy Apple no matter the price. No one at Apple sees the brick wall they are headed for. Will they hit it next year? Nope, but that does not mean that the wall is not out there.

Why do people keep repeating this refrain?

https://stratechery.com/2017/apple-at-its-best/

History has shown that Apple’s business model is a lot more resistant to disruption than people give it credit for. This is what happens when people lack a fundamental understanding of how Apple works.

Yes, nothing lasts forever, and maybe Apple will fall one day, but it will not fail for the reasons you stated.

You detest Apple for daring to neglect the Mac which you hold so dear, and believe that Apple is doomed because of this? Is it ignorance which leads people to not see, much less acknowledge Apple’s successes, or spite, or an inflated sense of worth?

The way I see it, Apple will go on to become more and more successful, despite its perceived missteps such as neglecting the Mac, or perhaps, because of them.

One doubts Apple to their own detriment.
 
Hope Jony has more power that Tim Cook and fix the mess. Apple also need to replace Tim with someone from a technical/engineering background who wouldn't be a puppet of the board/shareholders.
 
Plenty of large companies can walk and chew gum at the same time. Serving the pro market is not only profitable but also gives an great ROI in regards to reputation. Scorning the pro market will one day come back to bite Apple.

Another point: Apple's secret weapon that cannot be copied by anyone else is integration. iOS and macOS sync together beautifully, so when a pro shop uses Macs that translates into iPhone and iPad sales to all those who work in that shop. Pro sales are a force multiplier and it is beyond stupid for Apple to surrender the pro market just because margins aren't as obscene as with their precious iPhones.

https://www.aboveavalon.com/notes/2017/4/12/the-mac-is-turning-into-apples-achilles-heel

More people are entering the Apple ecosystem via the iPhone. On average, Apple sells ten iPhones to every 1 Mac, so Mac sales unlikely to drive sales of other Apple products.

Not to mention that it’s easier to develop products such as the Apple Watch and iPad which share more synergy with the iPhone, than the Mac which is essentially its own separate platform at this point. I believe that Apple has great plans for wearables (Apple Watch, Airpods AR glasses), and it seems the Mac line is starting to turn into a serious strain on resources that risks jeopardising their other endeavours.

What Apple is clearly trying to accomplish here is to get Mac users to transition their workflows to MacBooks and iMacs (and iPads to some extent), assuming they haven’t already. The problem then comes when addressing the niche of a niche market who want a Mac Pro or some specialised variant of hardware which Apple cannot or will not provide (I have noted that some desire a surface studio variant or even touchscreen Macs).

Should Apple devote even more resources just to satisfy this extremely niche group of users, even if there is no profit to be made here (Apple may even be making a loss here, because the user base is just so small), or just write them off?

The road forward for the Mac looks ever increasingly bumpy.
 
and for Christmas: "Scott Forstall Retaking Direct Control of iOS and macOS Software Teams"

Oh please please please. The only reason you beat me to a post like that was because I was away traveling for the past 24 hours.

Don’t forget, however, Johnny was responsible largely for iOS 7 and the mess of a UI we’ve been stuck with for the past four years. I kind of fully expect things are going to be different again soon, not any better. Maybe worse. We shall just have to see.
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I puked here

Do you mind elaborating why? Is it for fear of the return of stitched leather? If that answer is no, then would you mind elaborating why the disdain for someone who many think was the reason for Apple UI’s that resulted in users saying “it just works” regarding Apple products vs. arguably an unintuitive though thoroughly unaguable minimalistic and “clean” UI we have currently? Honestly and respectfully curious why the disdain.
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"Technology is at its best when it's invisible." - Jony Ive

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Wish he didn’t do that to the intuitiveness that was in ios and osx.
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Nice. Let‘s bring back Bertrand Serlet as Mac OS chief while we are at it :D

Could anyone who truly knows, please summarize who was really in charge of iOS, OS X, and their UI’s as far back as 2000? I’ve heaped a lot of grief and blame onto Jony Ive as to blame for what I feel is the complete ruination of the Apple experience with such overly-minimalistic unintuitive too-sparse iOS and OS X starting with iOS 7 and Yosemite. I’d like to know if I’m on or off-base with that.
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Come on Jony I need a MacBook Pro with the keyboard all touch bar hehe

Watch what you ask for. It’s frightening how apple’s turning into a one trick pony that’s running out of fresh pasture, who’s major innovation each year is to remove something hardware and replace it with software. I would honestly be less surprised them more surprised if the MacBook keyboard turns into a microwave-oven-input style touchpad soon.
 
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Nostalgia and pink-coloured lenses when looking at the past.

What do you personally think skeumorphism is? Felt and stitched leather or common-sensical indicators to help get things done easily and efficiently? Things I’m nostalgic over is how easy and obvious it was to do things before, including seeing the option you wanted on the screen instead of hidden behind hamburger submenus just for clean appearance and to “get the interface out of the way”.....as well as how easy it was to differentiate between something actionable versus something information-only. This war on skeumorphism changed everything to look flat and information-only, where too often when you press on tiny text meant to be actionable, your finger covers it and you can’t even tell if the change took effect since there’s no button to see light up with feedback. The iPad keypad I’m typing on to compose this has button shapes - could you imagine what it would be like typing text on an iPad without button shapes? So what makes it seem to be a good idea to use tiny buttonless text in ios? Think about that.
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(hey, you're still buying)

Ha. Only because Android’s flat design that’s full of even bigger workarounds and compromises than in iOS 7 to 11 is still a worse option. That’s the only reason I am staying with Apple for now.
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And frankly, if people who feel like you do continue to buy Apple products what real incentive do they have to do anything different?

What choice do many of us have? iOS, even with its many flaws compared to pre-iOS 7, is still better than Android to us. Not saying that as an automatic fanboy throwaway insult to android, just stating my feelings that android from the very start was full of attempts to be similar to (but not duplicate) iOS, where iOS clearly had the best way of doing things. Then iOS 7 pulled an android, choosing to be different from the best-in-clas Apple UI just to be different. Even with its flaws, it’s still better than android, so that’s why we still buy.

My 2014 MacBook Air is happily still with mavericks, but even if I were forced against my will to “upgrade” to Sierra and its Fisher Price UI that’s truly painful to look at, i’d still consider it better than windows, even windows 10. Currently, that’s why many of us still buy Apple.
 
Quality starts with Design. Good move.

And Good Design is more than how something looks. Good Design includes how something is used. Truly Good Design would have graduated beyond a phone that’s as durable as the average dropped coffee mug just to look sexy in commercials and Apple’s homepage...Good Design wouldn't produce an ultrathin MacBook with minimalist ports for clean elegant design that has to have an inelegant USB hub or dongle set connected most every time you use it.
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If you think Apple is bad now, I daresay Apple under Scott will be even worse, because whatever talents he brings to the table will be more than offset by the acrimony and friction his presence will result in.

You may know more about this than I: was Forstall a problem-starter and difficult to work with, or was it more Jony Ive didn’t want to work with him, and Jony won that battle?
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There was a lot of hate for Scott when he left yet now most of the criticism seems to be going the other way. Is this selective memory or has opinion really changed that much, and if so why?

Similar question I just asked above: was he the cause of issues, or others (Jony)?
 
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