Apple Design Chief Jony Ive Retaking Direct Control of Design Team [Updated]

[Swampthing]

Most of the current Apple employees were under the dictatorship of Steve Jobs. They were SJ lemmings. None of them have a clue how to be a leader.

Ages
Tim Cook, 57
Phil Schiller, 57
Jony Ive, 50
Craig Federighi, 48

Jony is old. Get newer blood.

Steve Wozniak - 67
Paul Allen - 64
Bill Gates - 62
Steve Ballmer - 61
John Legere - 59
Andy Rubin - 54
Jeff Bezos - 53
Elon Musk - 46
Larry Page - 44
Sergey Brin - 44
Hugo Barra - 41
Mark Zuckerberg - 33

It's like trying to make Last Vegas and Going In Style with a bunch of old actors. Morgan Freeman making another Grumpy Old Men-like flick with Tommy Lee Jones and Rene Russo called Just Getting Started. Let's have Steve Rogers run Apple instead.

It's like trying to start an NBA team where your best player is 34 and most of his other All-Star teammates are 35 and above. That last sentence was at you LeBron if you want to have all of your Banana Boat pals on your team.

Face it, Apple needs fresh new minds. If SJ was alive today, he would be 62 but he would give direction to the company and push them beyond their potential. This is Steve predicting 21 years ago what Apple would become.. again.

Apple is starting to rot inside...

Age hate much? quite disturbing that you went so far as to research all those people’s ages just to make your point.

You don’t need to be young to be good at what you do. Does Aerosmith suck? The Rolling Stones? Ozzy Osbourne? Einstein was old and gray and still coming up with new theories. Do you think Stephen Hawking should just go away because he’s old now? Werner Herzog might as well just give up making movies too.

Youth doesn’t guarantee innovation. That’s a sophomoric hipster mentality emerging from this new age of entitlement. All the young people think they are all stars and eons better than old people.

But sometimes it’s the people who have been around long enough to see tons of other mistakes are the only ones who can actually make things better.

Experience matters.

 

[rafark]

Age hate much? quite disturbing that you went so far as to research all those people’s ages just to make your point.

You don’t need to be young to be good at what you do. Does Aerosmith suck? The Rolling Stones? Ozzy Osbourne? Einstein was old and gray and still coming up with new theories. Do you think Stephen Hawking should just go away because he’s old now? Werner Herzog might as well just give up making movies too.

Youth doesn’t guarantee innovation. That’s a hipster mentality. Sometimes it’s the people who have been around long enough to see tons of other mistakes are the only ones who can actually make things better.

He's not saying they're inferior because their old. He's saying young people undeniably have fresher ideas that these grown men don't have as much the newer generations.

 

[Naraxus]

He boogered it up in the first place. At best you'll get another design he thinks you want, rather than what you want.

Which is why he designed that asinine Mac Pro, the butterfly keyboard that's such a complete disaster, the touch bar and removed every single port and made the Mac lineup the joke of the professional world. It's sad that pros are leaving the Mac platform in droves when just a few years ago Apple courted them with great affection.

 

[KingslayerG5]

I find Jony Ive to be a "sensitive" Englishman. In every product intro, it looks like he is ready to cry. He even stated he was hurt when HIS ideas were thought to be from Steve's.

Steve Jobs' protégé was really Scott Forstall but they fired him for the Apple Maps debacle or maybe because Jony's feelings were hurt. Now Apple lost the deliberation to push each other to their limits. Became happy, fat cats.

Jony was great under the direction of Steve Jobs but Steve has been dead for over six years now. I'm NOT confident in Ive anymore because he isn't the confident-type. This isn't the 2000's anymore. He's not an alpha male. Neither is Tim.

Decent clip from a bad movie below. Ashton can only portray Kelso in everything he does. Didn't like the Fassbender one either. Pirates of Silicon Valley will always be my fav.

 

[PaulRustad007]

Apple Park will be redesigned to be thinner and no ports.

 

[TMRJIJ]

Okay. I'll give you the 10.5.8. You've got cred there.

But what did you do about all of that data you lost on 10.6.0? Did you ever recover it?

Nope. I just rebuilt everything; my music library, photos from several cameras, photo copied documents, etc..

At least I learned to backup now
My Time Machine Hard Drives has a backup hard drive as well.

 

[Abazigal]

Which is why he designed that asinine Mac Pro, the butterfly keyboard that's such a complete disaster, the touch bar and removed every single port and made the Mac lineup the joke of the professional world. It's sad that pros are leaving the Mac platform in droves when just a few years ago Apple courted them with great affection.

Makes quite a lot of sense. Apple did what made financial sense to it back then given its constraints - make high end hardware for a certain demographic who was being underserved by the PC market.

Just as Apple is doing what makes financial sense for it right now given the scale at which it operates - not serve an increasingly niche market for which there is little money to be made.

The rebel has finally gone from challenging the status quo to replacing the status quo and becoming part of that status quo. It was inevitable.

 

[Swampthing]

He's not saying they're inferior because their old. He's saying young people undeniably have fresher ideas that these grown men don't have as much the newer generations.

And I’m saying that 100% false. The iPad and the iPhone didn’t come from a 25 year old brain. Sorry.

 

[CosmoCopus]

I'm convinced as of late that this "design" stuff is just a way to save cost of manufacture. Conditioning customers to think smaller is better means they think "less parts inside is better." What customer wouldn't actually prefer a MacBook was a little thicker and that space inside was used for a bigger battery and more ports on the sides.. But that bigger battery and those ports cost Apple money, So they remove them and call it "design"

This is a lot like "lite beer" The beer company executive who thought of this was a total genius. He figured out that customers will actually buy beer with water added if you call it "lite". Then I notice the Apple juice companies started making "lite" products too where they add water to reduce the calories. People buy it for the same price as the real thing.

I'm thinking that Apple's thin computers are really just "Lite Computes" where that take out battery size, removable RAM, the hard drive and ports and people will still buy them. Mr. Ive is a total genius but credit goes to the beer company executive for thinking of the idea first.

Actually Apple stepped the beer company idea up a notch...they take away features and make it thinner and lighter then jack the price up.

 

[mariusignorello]

Well strap in. Hopefully we can pull something good out of this.
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or the film industry can come up with a better solution than the outdated sd card

They did. Wireless transfer to iPad on Canon cameras. Works very well.

 

[dv8r]

I’d love to hear what suggestions people have to charge A PENCIL. Would you like it to bend ? To be smaller? What? What the hell could anyone else here come up with that makes logical , practical sense given the circumstances of physics.

Please enlighten us all.

Yeah, it's completely unrealistic for it to bend, when sticking out of the side of the iPad - accidentally hitting it will not damage both the pen and the iPad... no way at all.

So why not charge it the with the cable, as in reversing the plug in the pen - but that would make the lightning cable useful without a dongle, and Apple kinda loves dongles you know.
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Just as Apple is doing what makes financial sense for it right now given the scale at which it operates - not serve an increasingly niche market for which there is little money to be made.

The only problem is that all those wonderful apps on the emoji-machines are made on those "little money to be made machines" in that "niche market".

 

[0947347]

What Apple really needs is a Anal Perfectionist taking control over the MacOS. Sloppy rushed work.

“Anal”, “sloppy”? Maybe a different webpage?

But seriously, MacOS is going down the hill big time. I would gladly take SNOW LEOPARD )with its Front Row) and add the trackpad gestures and the full screen of newer systems and it would be the best OS ever

 

[Applebot1]

For me this is great news.

 

[tito2020]

He must be coming back to upgrade the Mac Mini.....lol

guess this his last chance?

 

[ke-iron]

I honestly think the coming years will be great for Apple. You have to remember Steve Jobs helped designed Apple Park before he died, it was basically his idea how how he wanted the teams to work closely together for better results.

 

[Naraxus]

Just as Apple is doing what makes financial sense for it right now given the scale at which it operates - not serve an increasingly niche market for which there is little money to be made

So it gives the middle finger to all who made Apple what it now is? That's ok. Like I said with the mediocre software & sub-par hardware they've been putting out the last few years it's no wonder why professionals have been leaving the Mac platform in droves.

 

[ccsicecoke]

and for Christmas: "Scott Forstall Retaking Direct Control of iOS and macOS Software Teams"

Wish this is true. Current UI on iOS and macOS sucks big time. Parent has harder time to learn computer. Where was the spirit that they inherited from Steve? Please make computer UI and phone UI easy to see, learn and use for elder and children. We don’t need fashion in UI.

 

[trifid]

I guess he's had enough of this?

 

[I7guy]

“Jonny. Get rid of the damn notch” — Tim

Jonny - good job on the notch. All of our products have to be uniformly identifiable - Tim

 

[Abazigal]

So it gives the middle finger to all who made Apple what it now is? That's ok. Like I said with the mediocre software & sub-par hardware they've been putting out the last few years it's no wonder why professionals have been leaving the Mac platform in droves.

It would be interesting to see just how many people are leaving Apple over this, or if it’s just a small group of more vocal critics.

I think the pro users need to be realistic as to what they know Apple can give them. Products like the MacBook Pro and iMac Pro essentially telegraph the design direction of Apple's Mac lineup and I am not sure there is room for a Mac Pro, though Apple has verbally committed to releasing one next year, so we will see how that one goes.

 

[Michael Goff]

“Jonny. Get rid of the damn notch” — Tim

Get used to the notch, it’s there to stay for a long time.

 

[makingdots]

That’s the guy who ousted Scott Forstall out from Apple and ruined iOS user interface?

The same guy who designs all iMacs, Macbooks, iPods and iPhones... moved on guys, skeuomorphism is dead. Glossy gimmicky icons and UIs are ugly since 2016++

 

[trifid]

The same guy who designs all iMacs, Macbooks, iPods and iPhones... moved on guys, skeuomorphism is dead. Glossy gimmicky icons and UIs are ugly since 2016++

What are you talking about, iOS's UI core is skeuomorphic, frosted glass translucency all over the place. Starting with iOS7, look at this madness.

 

[anoobis]

Saw that notch and was like "WTF - I gotta come back"

 

[everythingapplerainbow]

Was he ever?!

he was in charge of OS X (Aqua UI) and then first days of iOS
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and for Christmas: "Scott Forstall Retaking Direct Control of iOS and macOS Software Teams"

I want to hear that news as well