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There goes my hope that the 64GB of RAM option will come down in price on the 16" MBP with the next update.
 
It should be forbidden to make soldered things, proprietary or whatever preventing users to upgrade themselves. End of problem. Likewise for all-in-one Macs, since displays may last for more than 20 years. And make wired things whenever possible, like keyboards and mice. Wired is always better in such scenarios, less issues, no charging needed and less environmental contamination (batteries are obnoxious). In summary, stop programmed obsolescence! We are destroying planet Earth and they do not seem to care!
 
To all those saying the high prices mean Tim is making no inroads into an untapped 88% market share, you have short memories... He wants to kill off the OS line. Remember his "Who needs a computer?" or whatever the line was? His failure to update Mac devices for year after year? Setting stupidly high prices for minimum specs, even by Apple standards? He wanted to see sales slump to demonstrate we do not want Macs. Then he could focus on iDevices, accessories and entertainment services. He came to realise he would not get away with it, and grudgingly produced new versions of these machines, but he does not want them to be a runaway success because he wants to leave the "proper computer" business to others. That's my theory, anyway. If he wanted to cut prices and really tap into that market share, he could do so very easily indeed. That would be a great focus and probably a relatively easy win for a new CEO.
 
Stuff like this is why after twelve years of using Macs I’m moving Away from Macs to Windows as I can’t justify the prices Apple charge anymore. If I could buy a third-party laptop like Lenovo or HP and install MacOS on it, I’d do it in a heartbeat But alas it’s not possible.

For me Apple hardware, usability, quality, engineering, service and support just completely trash other PC laptop makers. Its sad to see people moving to other manufacturers because it all too expensive. I do get it. Occasionally I have a play with PC laptops at a store and they feel and look like crap most of the time, the downgrade must suck.
 
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For me Apple hardware, usability, quality, engineering, service and support just completely trash other PC laptop makers. Its sad to see people moving to other manufacturers because it all too expensive. I do get it. Occasionally I have a play with PC laptops at a store and they feel and look like crap most of the time, the downgrade must suck.
How does a 100 dollar GPU in a 4000 dollar computer trash other PC laptop makers? Also, the garbage you see at stores is not what the comparable PC laptops available are. Your limited view of the competition doesn't exactly allow for an experienced conclusion on the matter. There is nothing magical about Apple laptops, except for maybe the absurd pricing.
 
Because Apple regards AppleCare as a profit center. It's pretty much the only thing Apple Store associates have ever had to try to push. Why 20%? Depends on the model, of course. Laptop warranties are always more expensive because (1) people drop them, fling them off tables, and get a lot more than ht keyboard wet when they spill coffee on them; and (2) the parts that are most often replaced (the display and the main logic board) are expensive, and time-consuming to replace.

They certainly profit from it! Ironically AppleCare is “cheaper“ as a proportion of the item cost on their laptops than any of their other products so you a little off the mark with your explanation for the cost, though yes Apple charge extortionate amounts for non warranty repairs.

Their High warranty extension costs are not commensurate with something that is supposed to built to last and remain reliable.
 
I’ve never really complained about Apple as I’ve never actually had a problem with Apple products.
If Apple’s prices were a reason for you not to buy the products you should have stopped buying a long time ago. Apple always charges more for similar hardware with other operating systems. Some call this the Apple tax what was it amounts to is you’re paying for support and customer service. You buy a computer and it breaks you can walk into the store and get it fixed. You buy a computer and a week later decide you don’t really need it just return it. You can’t figure out how to do something go to the Apple store and they will show you. You want to learn how to use certain programs they have classes to teach you this. None of this is free. It costs Apple money.
 
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Did the top-option change pricing too? I'm shopping for a new MBP and unless I made a mistake, I noted the top-option 13" 10th-gen stepped up to the i7 2.3Ghz at a certain price earlier this week and now it looks $180 more expensive. Am I incorrect? I could be but am unsure.
I agree. I also thought this was only $100 upgrade before.

I checked my cart and it hasn't changed. The difference now is that upgrading an 8th Gen to an i7 and matching same RAM and SSD size as the 10th gen i7, makes both an IDENTICAL price. That seems crazy.

e.g.
8th gen 1.7Ghz i7 16/512 = $1999
10th gen 2.3Ghz 16/512 = $1999

The latter comes with more ports, faster GPU, faster RAM, better speakers, and two cooling fans. Performance is presumably better too.
 
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This makes sense. It's actually a common business strategy to design your pricing to nudge your customers into making certain choices.

Nothing wrong with it. And it's not that the price is hidden, it's written there. The fast food industry is the master of this technique.

all shady companies do it
 
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Meanwhile... I just put 32GB of RAM into my 2018 Mac Mini for only $120... (And I still technically have the 8GB that came with the system that I could re-sell... I didn't pay that as an "upgrade fee")
That's a different type of RAM tho, what goes into MBP is sodered-on SMT PCB RAM die. Those are more expensive to build if you don't build them in batches. You have to run them on the side on-demand and this is really expensive when capacity is low.
 
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I am more concerned with the fact that it seems that macOS became RAM hungry almost in a blink of an eye. I remember very well that Mojave used to run absolutely fine with only 2GB of RAM up to the very first iteration of 10.14.3. Now, you have no choice but to have a minimum of 8GB of RAM for basic tasks.
 
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I think because many youtubers have recommended that people buy the base MacBook pro and only upgrade the RAM for a $100, they increased the price. They're pushing people towards either getting the base model without upgrades, or if you start upgrading, you'll be more inclined to get the higher-end model with the 10th gen processor.
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Also, they should at least then use DDRX4 to justify the price increase like this.
This was so uncalled for, Apple!!
 
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all shady companies do it
If you consider all companies that have pricing strategy, retailers, even Costco and Amazon, as shady, then you're absolutely right.
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And still people upgrade it...
In reality, probably not. In many overseas markets, especially those without an Apple store, you can only buy the models with default configurations from retailers. No BTO options.
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Perhaps we expected one of the world’s richest companies with a very humanistic & environmentally friendly ethos not to act so selfishly, focusing solely on their profits?
Let me know any publicly traded company that are not focussed on profit.

The consumers have the option to spend their money elsewhere. Premium laptops from HP or Dell are very very nice nowadays. It's not like Apple is the only one selling computers... :D
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For me Apple hardware, usability, quality, engineering, service and support just completely trash other PC laptop makers. Its sad to see people moving to other manufacturers because it all too expensive. I do get it. Occasionally I have a play with PC laptops at a store and they feel and look like crap most of the time, the downgrade must suck.
If you think Apple "trash" other PC laptop makers, then it gotta cost something. There's no free lunch. The price might actually reflect what you are claiming (usability, quality, etc).
 
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In Australia the same upgrade is $300AUD... Not sure what it was before?

Sure I could buy a cheaper Windows Laptop, but would it last me as long? I'm typing this on my late 2013 13" rMBP. I've had the battery replaced but this machine is still perfectly fine. If i'd bought a similarly equipped Windows laptop at the sametime, would it still be running now? Somehow I doubt it.

Of course will the current model Macbook Pro still be running in 7 years time (assuming we're all still alive in 7 years time?)

Time will tell...

The price was previously AUD$150.

I switched over to a Windows laptop four years ago, due to price, dislike the hardware offered, and upgradability, and it's been trouble free. However, I prefer macOS.
 
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