"The LG UltraFine 5K Display is now priced at $974, a $325 price cut from its original price of $1,299.95."
So... we must assume that Apple has chosen to reduce its profit margin by, say, 40-50%, on this one?
I'll guess they're getting them from LG for a unit wholesale price of around $650-700 each.
And I'm certain LG is still earning their own profits at that price.
This provides us a clue as to how much Apple's markup on their products is.
Also clues us into their corporate mindset regarding their customer base -- "stick 'em up!"
I'll take another guess and speculate that the orders on this one turned out to be A LOT FEWER than Apple anticipated.
I wonder if the new MacBook Pro's have been "priced up" similarly to the display?
Pure speculation on my part, but I'll reckon that they could cut the price of the entry-level touchbar model from $1,799 to $1,499, and STILL earn $300-400 profit on each unit sold...