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Apple Drops Prices on 512GB and 1TB SSD Upgrades for Older Mac Lineup
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And that's because Apple have a monopoly on macOS and their apps which run on it. And rightly so.
If Apple were to license macOS to another computer maker, it would end Apple's main source of income: hardware sales.
It's the software that sells the hardware.
If you want iLife, iWork, FCP X, Logic X you need macOS. Therefore you need a Mac (yes.. hackintoshes exist but you are violating Apple's EULA and it is only for the extreme minority of Mac-IT-Tech enthusiasts who don't mind broken updates etc.).
Most Apple computer buyers simply buy a new Mac when it's "time". Their old Mac is in need of replacing (for whatever reason: it's 6 years old, it's simply written off in the books, it's passed on to kids, it doesn't run macOS Sierra... whatever...) and buy the Mac they think fits their needs at the time.
They get their new Mac, it looks good, it is fast so they are happy.
Not everyone is up-to-date on Sky Lake and Kaby Lake, latest AMD vs. nVidia, SSD speed, USB-3, USB-C, Thunderbolt, etc. they just want a new Mac and find one that fits their needs.
Only the Pro users and general Mac-enthusiasts (like us then) want and/or need better specs for the buck and are expecting specifications in new releases.
So we wait for new releases which supposedly are based on the tech we have read about.
Some Pro users might not even do that, as the need for a Mac Pro "NOW" can help save time "NOW" and so they might buy a Mac Pro "NOW" anyway.
Don't complain to Apple.
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I've been waiting for something like six months to replace my 2011 iMac (endless spinning pinwheels) with a new Mac Mini or Mac Pro, and just yesterday, fed up with Apple, I ordered a used 2012 quad core Mac Mini from eBay that's better (faster, more affordable, and works with my existing peripherals) than most of the newer product line. Several clients (and my mom!) are needing to replace their aging Macs as well, and I was telling them to hold off until after this "Hello Again" event. Now I don't know what to tell them. Apple has forgotten its roots. I'm thinking my new -- used -- 2012 Mac Mini will be the last Apple computer I buy (I like my iPad, but I also need to get stuff done!). As a graphic designer it won't be easy, but this is what it has come to. Tim, Jony and the rest of the crew in Cupertino are out of touch.
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Those MBP SSD price reductions are strictly for the 15" model. 13" 2015 MBP prices are still exactly the same as they were when the SOB launched almost two years ago. Who the hell do Apple management think they are charging prices like this? I've seen some sh*t in my day, but Apple 2016 takes the proverbial cake.
It's Apple that set the prices, not someone in the UK.
Over here in NL it has always been the same ol' story: if the EURO devaluates Apple prices soar. The other way around: prices decrease somewhat.
In all cases, Apple does not want to loose money over foreign currency. So they always play "safe".
Those component prices are in the budget range these days. Exchange rate excuses don't run.
Why Apple RAM and SSD prices are 2 to 3 times more than exactly the very same product from manufacturer or other resellers like Amazon?
Don't disturb Phil and Joni - they're busy playing with their TouchBars...
I can't get those facepalm emoji fast enough...
You're going to need the touch bar to do that
No, they're just going to lease the new building out to Tesla and Genentech. At least they should...
Remove the Reality Distortion Field and you discover you have too many Cooks, and suddenly all the emperor's new clothes come home to roost. It's a funny old game.
Probably a good thing they haven't touched the MacPro. There aren't significantly better Xeon processors or Graphics cards for it, so they would have just changed all the ports to USB-C, gimped the speed on half of them, put a touch bar down the front and restricted it to 32GB of RAM.
Having run VMs on hard drives, I will be happy with a "slow" SSD.
Indeed it has been few months since I have been on here and I will tell you I have never seen so many whiners in my entire time on here before now. Apple is still the same company it was, they are there to get as much of your money as possible while spending as little of theirs as possible. It is just the clueless are finally clueing into that idea, took awhile after Jobs died but the bloom is well and truly off the rose.
Out of curiosity I looked up the price that I payed in 2014 for a 2.8 GHz, 16 GByte RAM, 512 GByte SSD, 13' rMB on our University Apple Store and compared it to a similar 'all ports included' model currently on the store.
Jikes, the current 2.7 GHz model costs me about 115 Euro MORE than what I payed two years ago and the 2.9 GHz model would add another 106 Euro. It runs a slightly more modern processor and the RAM speed is a tad higher. Probably nothing what I would notice in daily use.
I would hate to be in the market for a new laptop computer...
And who is the individual who buys Mac Pro now?
Please stand up so we can applaud!
Please stand up so we can applaud!
Well actually.... when the £1 was almost $2 apple did not reflect it in the pricing . So I think we have a valid point that Apple is very quick to change the price when it's in their favour.
Apple really priced me completely out of buying a new laptop that I was 100% prepared to buy. Even the older model I could have settled on if they would have dropped the starting price (in addition to making storage upgrades cheaper) but they didn't. So there's 0 options that make financial sense for me now. So I'm holding onto a 2010 air, hoping Apple either pulls an original iPhone move and lowers the price in the next couple of months or their next update brings more reasonable price points. I get the Apple Tax for quality and ecosystem, but they've really outdone themselves with that this time.