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Apple could’ve went more in depth with the iPhone 17 Pro Max battery life.
You mean “best battery life ever” isn’t enough for you? 😆
 

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simple iPhone 17 will geopardise sales of Pro.
Pro has really become a feature for creators and camera men.

Pro-motion (to keep up with Samsung and Google), will take away sales from Pro. Easy.

But they have no choice (vs. competition).

Look at the sock price (dropping big time as presentation happens).

Amazing (although repeated like 1000x times, more than camera zoom), did not happen.

people (like me) will still buy 17 iphone (and by the way 16 pro will get a maaaaasive discount, as the only thing better vs. iphone 17 - is probably camera).

so this year the buyer is the king. Also considering Pixel Pro and Samsung.

Apple is becoming a commodity, sorry folks, but time is running out for the company. They need to innovate (including AI).

I can remember Nokia who were specializing in phones. Things might just happen to apple if phone industry is transformed (where Apple is no longer a leader / beacon).

i may be too pessimistic, but, just take a step back and compare vs. outer world.
Actually the Air models makes more sense than the Pro, and if the battery life doesn't take a huge hit I can see it cannibalizing sales from the Pro as well as be a viable upgrade for the entry 17.
 
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9 to 5 Mac, yeah
They got you where they want you
There's a better life
Barely gettin' by
It's all takin' and no givin'
They just use your mind
And they never give you credit
It's enough to drive you crazy
If you let it
©Dolly Parton
I love it here ,despite the good and bad comments, sometimes an echo chamber is depressing mostly, i like variety.

I feel that Apple didn’t think AppleCare through this time, I have apple care one with three devices and an extra unit, but it only let me buy another new AppleCare plan or a new AppleCare one plan and not really choose to replace my AirPods Pro 2, i had to choose none for the AirPod pods 3 and deal with that headache later
 
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Well I'm still attempting to locate my awe which I think got stuck somewhere in my large intestine. Nothing caused it to drop.

So the flagship Apple Watch Ultra 3 now has the battery life of Google large but by no means Ultra Google Pixel Watch 4 45mm. God help Apple if Google Ultras the Pixel Watch 4 and enhances the battery life.

If I have an Apple Watch and an Iphone and airpods pro 3 I can now have my heart rate measured simultaneously 3 times (are Apple suffering from OCD issues?). Couldn't we have just had lossless hi res codecs instead and better sound quality?

The 8*zoom on the Iphone 17 pro was nice but frankly the only thing that dropped for me was sheer incredulity that they have become so smug that they think this was awe dropping (whatever the heck that means). The vapour chamber cooling areas are clearly where the marketing department lurks and they produce precisely that
... vapour!

Hypertension measure (a software thing) and sleep score which every other device i've got produces were the only other real interesting developments and at best they were software only and its taken Apple a year to come up with this???

As to the bastardization of language - the Iphone 17 Air is not paradoxical! It may be many thing but paradoxical it is not.
It wouldn't be difficult for them to compete with Garmin. I'm active in the Garmin community and literally all Apple has to do is release an actual sports watch with MIP or solar tech and many would migrate. Especially after the announcement of the $2k Fenix 8 Pro 51mm
 
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is it me or is Tim Cook (the grey haired thin CEO  person) working out lately?
Wow he looks fit, probably doing cardio bench pressing, pilates and squats galore!
you go Tim!
Thank you for clarifying who you were talking about. This Clint Book or whatever his name is (the grey haired CEO), sounds like he uses Apple Watch to exercise and track his workouts using the advanced optical sensor, motion data, and Apple fitness + only Apple can provide.
 
Live translation is coming to AirPods Pro 2 with a firmware update according to Apple’s website. The Pro 3 appears to use the same H2 chip as the AirPods 4 and Pro 2, which is a bit odd given the supposed improvement in ANC.

Overall a bit of a lacklustre event with very little to get excited about. Maybe next year will be better if they finally get around to releasing a foldable iPhone.
 
just a reminder macrumors is like reddit. Internet only and not real life. The sales will do just fine.

People here have been saying that apple is dying for years unless they innovate
 
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I'm surprised they didn't neuter the Air more. Basically the Pro only has this more than it:

• 6.9" vs 6.5"
• 6-core GPU vs 5-core
• More video playback time
• More cameras (duh), the 8x optical is nice
• Macro

If you like the best Cameras then of course an obvious choice but I'm still surprised that they gave the air that much tbh.
 
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