Tacky it may be, but imagine a scenario where Mr. PeeCee Dad is in the mall with his kid and sees the new iMac on display. The Apple logo on the front is pulsing different colors...bright blue for surfing the web, green for burning a CD or DVD disc, orange for incoming email alert, maybe a flashing red color to indicate that a questionable web site has been accessed. Isn't this the kind of thing that grabs the eye, maybe converts a PC user, and, let's face it, makes even a jaded Mac addict say "oohhh...shiny!!" ? Heck, if I'm sitting acrosss the room [like I'd ever be that far away from my Mac!] and the logo on the computer flashes to let me know I have mail, that's geeky chic, isn't it?
Gosh, I need serious help!