Apple Fitness+ Promotion Ramps Up as Launch Approaches

[ChrisMoBro]

I am genuinely surprised how much outside motivation people need to take care of their own bodies.

I‘m not surprised this take is unpopular. I do hope Fitness+ is successful, but it’s just another workout program and diet kick people go on and ultimately quit or don’t use.

Wow, that’s a pretty cynical take on a fitness app. I’ve never been particularly athletic but I’m a healthy weight. Because I don’t have a lot of experience when it comes to HIT classes and strength training, having a professional guide you through it is an invaluable way to avoid injuries and get the best results. Being so snobby about this service and the people that use it says more about you than anything else.

 

[cdrider]

I really don’t like the advertisements for this. A bunch of body perfect, grinning, dead behind the eyes instructors doing the same old exercises every other service has done. Where are the overweight people sweating and red faced? Y’know, someone I can relate to.

 

[Murkrage]

I really don’t like the advertisements for this. A bunch of body perfect, grinning, dead behind the eyes instructors doing the same old exercises every other service has done. Where are the overweight people sweating and red faced? Y’know, someone I can relate to.

Alright this gave me a good chuckle 😂

 

[Kierkegaarden]

I am genuinely surprised how much outside motivation people need to take care of their own bodies.

I‘m not surprised this take is unpopular. I do hope Fitness+ is successful, but it’s just another workout program and diet kick people go on and ultimately quit or don’t use.

Do you realize that over 70% of the population is overweight or obese? That means 7 out of 10 people could probably use some extra motivation.

Instead of being pessimistic, maybe we should try understanding and relating to 70% of our neighbors.

 

[jeblis]

Call it what you want...I’m right. I knew it’d be unpopular, but people need to do a lot better and it needs to come from within. Fitness+ is fine, but motivation from outside only goes so far. Most people get on these kicks, get bored, and go back to unhealthy living.

Part of the big reason these classes are popular is to fight boredom. Anyone whose followed along with P90x can tell you the jokes and the routines get old after the 10th watching.

 

[Akrapovic]

Apple: Here's some fitnesses classes that make it even easier to keep your health in shape!
Forum user: You should be doing this anyway!

What an utterly ridiculous comment to make. Imagine framing it in any other way.

Apple: Here's a phone that lets you connect with your family even easier!
Forum user: You should be doing this anyway!

You can dismiss everything using this stance. In Scotland we have a term for people like this - a smart c**t. And no, it isn't a compliment. Don't be a smart c**t.

 

[PickUrPoison]

Do you realize that over 70% of the population is overweight or obese? That means 7 out of 10 people could probably use some extra motivation.

Instead of being pessimistic, maybe we should try understanding and relating to 70% of our neighbors.

But just think about how wonderful one can feel about oneself when one is superior to 70% of the population, with just this single trait.

 

[Karllake]

Doesn’t mean I’m wrong. I’m good with whatever motivates people to be healthy, but diets and exercise programs are proven not to work. You need lifestyle changes that must come from a complete change in philosophy. Fitness+ MIGHT do it for some, but people generally don’t get serious until they have a brush with death, serious illness, or other outside wake up call.

This is largely another failed diet for most people. The issue is largely too much food and sugar consumption.

I really don't get the point you're trying to make, healthy diet (diet as in overall intake of macros/micro nutrients not "a diet" as in a short term fad) and an active lifestyle are key component of a health lifestyle. If these classes / workouts are part of that then they are a positive. No one (that i've seen) is making the point that you can eat junk food all day and do one workout a month and be ok.

When you go from an inactive lifestyle it takes around 6 weeks to relearn new habits, they can also assist with the period.

Also i fundamentally disagree the people simply consume "too much food and sugar", it's much more about eating the wrong foods which leads to overconsumption, the root cause in most case is food choice not food volume.

 

[sevoneone]

Haha, you think ganging up on me changes my opinion or makes me wrong? I couldn’t care less. The fact people disagree with me only makes my point stronger and confirms I’m spot on. People are salty. Diets and workout “programs” don’t work long term, in general.

Apple is correctly launching this around the holidays and will take advantage of a market that people continually pour money into without long term results.

I‘m all for the effort, but there is nothing about this program that is any different than others that don’t get people results. It’s simply because people don’t stick with them because they refuse to make the necessary lifestyle changes.

I think where many would disagree is more options out there means more opportunities for people to succeed for the very reasons you state. You are likely very correct in that more people will fail/give up using the platform than will succeed, but that is not the point. The point is that this will work for some where other options have failed, and that is a win. Period.

You're right about lifestyle change being key. Imagine how much healthier America would be if everyone swapped in a healthy/unprocessed meal just a 4-5 times a week, moved for a consecutive 30-45 everyday, and got 7 hours of sleep per night. Think how far that alone would move the needle. It seems like it should be easy, but our society has buckets of systemic roadblocks that make it much harder than it should be and even next to impossible for some. There is no single right answer. The perfect platform/program is impossible, but more options = more opportunity = more success.

If you want a universal solution, everyone will need to realize that the societal rewards for one hour of extra work are invariably greater for the majority of people than one hour focused on their physical and mental well being despite what we pretend to preach. I don't see that happening in my lifetime.

The opportunity Apple has by being able to afford to have this be a loss-leading feature is that they appear to be putting more serious effort and attention into the very basics and educational aspects for beginners. Similar platforms have no incentive to do this because they know those are the people that drop out after the free trial and the ones sticking around are already in-shape and are looking for the more and more intense content. I truly hope they stick with it and I'd love to see them expand it to include some solid basics on nutrition and essential health. Way to many people take medical advice from TV quacks like Dr. Oz, or Social Media "Influencers" out to sell their sponsors' products. Most don't know what their A1C is, let alone what it means, until they're having to give themselves insulin injections daily. Or even the basics of something as simple as blood pressure. How about the fact that a Low Fat food label usually means more carbs/sugar which are likely going to be worse for you? Educate people how to track their health beyond pounds on a scale and you'll also motivate more to make lifestyle changes.

Tl;dr: You're wrong for exactly the same reasons that you are right. This is an area too complex for a less is more solution. More will always be more when it comes to options for personal health and wellbeing.

 

[SWAON]

Why I'm not excited about this one?!

 

[Steveuk82]

I am excited about this.

I used to attend one of the Fitness+ instructors Hit classes in London (back in a pre Covid world) and it was great, really crazy tough though; so looking forward to seeing how this turns out.

 

[Eorlas]

You’re making my point. The motivation should be looking good for yourself and not dying early.

you're trying way too hard to be right, because it clearly hurts (a lot) to admit at least some part of what youre suggesting is incorrect.

motivation is most often not internal, and fitness coaches, groups, events, activites, etc. provide the means of a starting point and gaining traction.

being fit like many other things in life requires long-term commitment, in the form of establishing goals, creating accountability, and finding progress markers. this is usually done in conjunction with others as part of a community, and often involving a professional who knows best how to achieve that progress and reach a goal.

"people should just want to be fit because!" sure, youre not wrong, but it's also not a reason why everyone is "less right". everyone else happen to be realistic, and positive.

 

[iapplelove]

Im waiting for this so I can justify paying $30 a month for the Apple One Plan.. Arcade and Newspaper doesn’t interest me.. but 2 TB, Music, Apple TV+ and Apple Fitness may make it worth it..

You just can’t wait to give them more of your money now can you lol?

 

[Frozen Meat]

If you need this as a motivation then you have bigger problems. /facepalm

 

[IBytetheApple]

I’m surprised it’s taken them so long. It would have been a good idea to release it along with the iPhone 12. December is the bustiest time of the year for Christmas.

 

[Mandalorian1310]

Wow, loads of nutritional experts and PT's on here that are scared this might take away some of their clientele or go against their beliefs Seriously don't get how people can see Fitness + as anything but positive. I train at the gym, at outside facilities, at work, running trails and road, but I'm still gonna use the crap out of Fitness + as an alternative to when I'm not feeling it/cant be bothered with one of the previously mentioned types of workout - why does it have to be Fitness Plus OR another form of workout/healthy way of living?

 

[oneteam]

Why is this twice as expensive as Arcade?

 

[MareLuce]

I am specifically talking about your body, in which you have one. That is the greatest motivation there is.

You didn't answer my question.

My question was:

Has an external motivation ever benefited an aspect of your life?

Which one? How?

 

[AboAls]

Promotion for Apple Fitness+ is ramping up, with advertising initiatives and teases from instructors being spotted on social media, indicating that the new subscription service may be launching imminently.

MacRumors reader Chris Weaver spotted that Best Buy has started advertising six-month free trials of Apple Fitness+ with Apple Watch purchases. The advert suggests that retailers have started to actively promote Apple Fitness+, meaning that the service's launch is likely to follow soon.

Moreover, Apple Fitness+ instructors have begun promoting their workout videos on Instagram. The posts, spotted by 9to5Mac, involve images of Apple Fitness+ instructors with captions saying they are in the process of recording workouts and that the service is launching "soon." The posts each use the hashtag #CloseYourRings and mention the @AppleFitnessPlus account.

Instructors Kim Ngo, Betina Gozo, Amir Ekbatani, Scott Carvin, Bakari Williams, Jhon Gonzalez, Emily Fayette, Josh Crosby, Jessica Skye, Jamie-Ray Hartshorne, Kyle Ardill, Ben Allen, Kym Perfetto, Tyrell Désean, Sherica Holmon, LaShawn Jones, Dustin Brown, Sam Sanchez, Gregg Cook, Molly Fox, and Anja Garcia have all made posts on Instagram teasing the launch of the new subscription service.

Apple has said that Fitness+ will launch before the end of 2020, but no exact release date has been confirmed. With the end of the year approaching in less than five weeks, and in light of these promotional social media posts and adverts, the launch of Apple Fitness+ appears to be imminent. There have also been hints that the service will arrive alongside iOS 14.3 and watchOS 7.2.

Apple first announced Fitness+ alongside the Apple Watch Series 6. Priced at $9.99 per month and included in the highest tier Apple One bundle, Fitness+ is designed to help Apple Watch users keep fit through a series of guided workouts.

Workouts sync to an Apple TV, iPhone, or iPad, so you can see your progress on the screen, and there are multiple workout categories to choose from, including Cycling, Treadmill, Rowing, HIIT, Strength, Yoga, Dance, and Core. Check out our Fitness+ guide for more on Apple's upcoming service.

Article Link: Apple Fitness+ Promotion Ramps Up as Launch Approaches

guys what is the name of Asian girl?

 

[Eightarmedpet]

Just realised I've met Kim... I assumed all these trainers were going to be American but obvs not.

 

[erinsarah]

I had a dream that it launches next week and Apple also release Fitness+ dumbbells that track your intensity.

Why I didn't dream they released a treadmill or bike I don't know.

I think you're on to something. And they will cost $700 and be perfectly round.

 

[erinsarah]

Curious...I bought an Apple watch last week and it allegedly came with 3 months free Fitness+. I realize that it's not release yet, but I haven't seen anything with the sales paperwork/email that mentioned this once I bought it. In the usual Apple way will they jut notify me when it's released and I can start my trial?

I'm actually quite interested in this program for myself, my wife and my daughter. We're stuck at home like everyone else, and unlike the expectation of that commenter earlier on are happy to use outside motivation to inspire us to exercise more. The pandemic has been hard on a lot of people's motivation, so I think this comes at the perfect time.

I'm also curious how the system will handle groups. meaning let's say my wife and I do a class together. Obviously one of us starts it up and syncs up the watch with the TV...what happens with the other person's numbers? I'm assuming we will find out pretty quickly once it starts.

 

[LV426]

That weightlifter in the photo has a lovely smile.

 

[yegon]

Curious...I bought an Apple watch last week and it allegedly came with 3 months free Fitness+. I realize that it's not release yet, but I haven't seen anything with the sales paperwork/email that mentioned this once I bought it. In the usual Apple way will they jut notify me when it's released and I can start my trial?

I expect so. Apple are generous with trials ime, they don't police them too hard as they want you on the hook. I bought, and returned, a 12 Mini. After I'd returned it they emailed me 3 months free Arcade with my "new purchase". Activated and working, although not much use to me really as I'm not a big mobile gamer.

The Apple One plans aren't economic for me unfortunately. Last couple of years I've done the £99.95 for 12 months Music (which I consider a good deal that I'm happy to pay, I use it constantly via HomePods around the house) + £2.49/m for 200gb iCloud (need about 90gb for 3 backups). Total just shy of £130 a year.

To replicate the above is about £210 with the basic deal + extra iCloud. The 50gb is the limiting factor. I'd probably like Fitness+, zero interest in Arcade, mild interest in TV+ but not for the £80 upsell lol!

 

[Phil77354]

I think the only value with Apple News is being able to access paid access news sources (like WSJ for example) for the $9.99 a month (and all the other sources as well). It's a decent proposal if your news source of choice offers articles.

Agree, that is a benefit, although I'm not sure if Apple News+ (which is what you meant, I assume) will give complete access to everything on those paywalled new sites (WSJ and others). I have the impression that the access is somewhat limited - this applies to the New Yorker magazine, for example.