Well, if Phil Schiller still doesn't understand why the reaction was so negative, then perhaps he needs to be shifted to a different position. I'm not into marketing, but I understand the reaction. I ordered a new MacBook Pro, so I have no particular agenda. As for the negative response by many, one only has to review the video from the event. First, there was no passion by any of the presenters on stage. Apart from the software engineer chief, the demeanor of the executives was a sense of; 'I'm bored and don't want to be here.' They all seemed highly scripted and poorly prepared. Tim especially relied on the teleprompter more than in any other event I’ve seen.
The worst part of the presentation was the examples they chose to showcase the ‘touch bar.' They were not relevant or encompassing of and average user in a day-to-day application. The DJ demo made the feature look like a gimmick, period! Then came the demo of how you can more quickly select an emoji. Really? Then, who could forget the camera panning of a group of people in the audience with expressions of boredom, discontentment, and preoccupation? The applause from the audience was like that of a golf event. Sounds of the typical woo, woo from someone in the background seemed fake. In fact, I've gone back and reviewed previous events where I could hear the same voice blaring out; woo, woo in the same pattern and cadence.
In my opinion, the lack of connectivity on the MBP, I believe Apple could have averted some of the vitriol by addressing the rationale behind the changes, or possibly have included a USB-C to Lightning cable.