Well, though I agree with almost everyone, I think what's being missed in all this, it's not an LCD, it's LED, which IS more expensive, in fact, Dull, HP, etc. is still using LCDs, which are not only not environmentally as friendly, they're also a bit dimmer, don't warm up as fast, nor are they as bright.
In fact find me a cheaper LED display. And LED is much nicer than LCD, I know, I work on both. Sooo, yeah, it makes sense it's more expensive for now, the only dumb thing would be for Apple to leave it at this price point as the technology comes along, which THEN it's okay to gripe about the price.
As far as the gloss-only option though... I wonder if Jobs can see the back of his molars consider that's how far up his you know what his head has to be to give professionals that as the only option.