If you think that... Then consider yourself ripped off by pretty much everyone.
Buying a pair of Levi's jeans? They cost about £5 to make. Buy Nike shoes, designer sunglasses? They all cost peanuts to make as well. Even if you don't go by brand, you will always pay more.
Don't like apples prices? Go with another brand, but it will still be a rip off compared to what things cost to make.
When I buy apple instead of other brands I'm willing to pay more, because of user experience and most of the time things just work. Apple might lag features that other company's offer, but I'm not that bothered about those. Also, if you look at the cost per day, apple isn't that expensive. It's just upfront.