It's a pity to see Apple go from being an innovative company that delivered quality both on hardware and software, to only think about the next quarter results.
I live in Norway where The Government Pension Fund Global owns 0.9% of Apple, and this fund is owned by the country residents, meaning every resident has an ownership stake in Apple of about $ 4000 so I really want Apple to succeed.
I know someone who works there and have of course them about this possible new dieselgate scandal, perhaps they can put some pressure on Apple to do the right thing.
At least they did it following the Paradise Paper's scandal where it turned out that Apple paid 0.005% tax in Europe, the Government Pension Fund sent Global Letter to Apple where they sent a clear message about what the fund expects from the companies in terms of tax and openness.
"It is important that companies pay taxes in the countries where the economic values are created",
Carine Smith Ihenacho
Global Head of Ownership Strategies
The Fund do this because they as a long-term investor are concerned about Apple's reputation.
Tim Cook and those around him have option agreements that end in the next quarter and are not necessarily as long-term.
Should customers be willing to pay extra for the brand, it must be because you are behind the values that this company represents.
And it does not get any better after-Tim Cook praised China's vision of the future of the Internet when he spoke to Chinese people last week. The language prompted Western experts and activists to shake their heads.
Even Bloomberg is critical https://www.bloomberg.com/news/articles/2017-12-04/cook-kisses-the-ring
China's vision of the future of the internet makes George Orwell 1984 look like a walk in the park.
The only thing that helps is to vote with your wallet, that's the only thing these companies care about. This means I've finished Apple after this scandal.
