On knee jerk reactions...
I don't know, I read your story and I didn't get the impression you were being particularly out of line or hostile. I'm not surprised to see a lot of the knee-jerk fanboy responses in this thread.
Someone else said... "I think people are being a little harsh on this kid- and a little over protective of Apple."
I think folks are being harsh not because they are being fanboys, but because they think he might be a troll.
Also, he admitted himself that the takeaway from his plight was "Hopefully some of you will read this story and think twice about buying that new mac. They are great computers when the work but dont expect not to get screwed hand over fist when, not if, they break." That sounds a bit harsh IMO. Then his title states that "Apple. Just another fraud company." Seems a little over the top, and not a point of view that engenders a lot of sympathy. Perhaps he is just young, and perhaps he is a little self-entitled, and perhaps he got a little hot under the collar over a "who pays for what" issue.
He then also warns folks to stay away from a specific Apple store, as if his one experience was a rule.
It is true that customer service pretty much sucks EVERYWHERE these days. Folks are rude and snippy to you. Arrogant and demeaning? Have any of you walked into a Verizon store before?? Plus now Verizon has this future-cool kiosk sign-in system, that is more time consuming than efficient, and it is a bit impersonal and factory like.... Has anyone noticed that Comcast stores have their customer service reps behind 3 inch bullet proof glass?? I mean WTF is that all about (except to say their customer service must be REALLY good, lol).
However, I have to say that Apple is usually pretty exceptional with their customer service and support. Sometimes it could be better, but generally I am always surprised how good and hassle-free they are. Their sales experience is unusual too, especially now. One can walk in and browse around, stay for a few hours if you want, and there usually are quite a few employees as well, who greet you when you come in, and periodically ask if you have any questions or need assistance, etc. That itself (sufficient employees) is getting to be unusual these days. My bank, which I hate btw, has like 50 employees working (you can see by the employee parking lot)... yet invariably there is only 1 teller working the counter, and maybe another one doing double duty working the window and running back and forth to work the counter as well. My other bank has like 15 teller stations, but I haven't seen more than one teller working at a time (even if there is a long line). Ever go to Kohls? I swear the entire store is staffed with 3-4 people (and two are tellers, lol).
Apple, just like any other business can fall down on their customer service depending on "who" that company representative is. Some employees are better than others. It seems like other businesses get around this problem, by having very few employees.
So back to your issue. It might be a bit late at this point as you have already paid for the repair. It is kind of like complaining about the fly in your soup a month later, and then trying to get some compensation. However, I would try to cool down first, then take a deep breath... then write down the series of events, complete with as many dates & details as you can remember. If you still live close enough to the Sagemore store, I would call and ask to speak with the manager (and get their name). Then I would ask to schedule a time when you can go in and discuss the situation. I would suggest a time when the store is not busy, you will get more attention to your problem. I would REALLY try NOT to to make a scene. Keep words like FRAUD, ripoff, bait-and-switch, etc. out of your conversation. Refrain from jumping up on the counter and proclaiming that the Sagemore store is the worst apple store in the world... All of that will get you nowhere, except a hardened resolve not to take your verbal abuse. You need a friend, a sympathetic ear, a man on the "inside" to try and help you out... You won't get that by being nasty or loud. You may get nothing at all out of the situation, except the satisfaction of voicing your complaint. You may get a discount off a future purchase (your machine is about 4 years old, so that may not be a bad thing to walk away with). You may get some money back., but you won't know unless you ask.
If you get nowhere, I would go up the chain and head to corporate. Refrain from sending a nasty email to Steve, as it will do no good (and all he needs from us is our prayers right now anyway). Be factual. Lay out the events and situation in a dispassionate way as possible. That way you gain credibility as a customer who is "not happy" (as opposed to some nut job with a beef about a 4 year old product).
You don't say your age, but I gather you are youngish. Folks do not often take the young seriously, so you have that going against you. Take this as a learning lesson though, as you are going to have a long life dealing with customer service issues wherever you go. If you are so soured on the apple experience I wish you luck, but I doubt you will find it better with other manufacturers. Apple stands head and shoulders above most other companies these days. You just had a bad experience...