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Apple Just Increased Prices on MacBooks, iPads, and More

Taq'aix said:
Yeah, I’m sticking with my 2nd-gen Apple TV 4K until it dies, which probably won’t be for another five years at least.

Same with my AWU2. It’s still doing everything I need it to do.

The only thing I’ll likely buy is the OLED iPad Mini, because I’ve never owned one before. Other than that, Apple isn’t getting another cent from me anytime soon.
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I refuse to buy anything* from Apple for a generation!Join me!

(Except for the thing I’m going to buy from Apple)

Wow, what an uncompromising iron will you possess.
 
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Was always going to happen, but a shock to see nonetheless. ☹️

Fortunately I just upgraded my MacBook and my M4 mini desktop will be good for a long time. Unfortunately I was looking to upgrade to a new iPad Pro early next year, and I can't really justify the expense now. So I guess I'll have to take the hit in 2027.

Are we expecting a similar hike for Apple Watches soon? With my S7 losing support for OS27 I was planning on grabbing a new one in a Black Friday deal.
 
The percentage jump of the Apple TV is pretty shocking. I was going to buy a laptop later this year, but grabbed an Amazon prime sale on one this morning. I’m noticing no iPhone or Apple Watch on the list posted above. I’m also a little surprised that they raised the price of the Neo. I thought they might eat that cost in order to bring new users into their ecosystem.
 
We better see a massive uptick on trade in values. My Mac Studio Ultra M1 went from $1450 last year to $540 only a few months later. Apple just bumped the M3 Ultra $1300 and that’s older tech.

I can get well over $2k for my Ultra M1 on Swappa and cancelled a sale for $2200 a few days ago as my M3 Ultra order was cancelled by Apple due to stock shortages.

You cannot bump old tech this much while claiming older tech by 1, 2, or 3 years is worth even less. If it’s all going up, it’s all going up.
 
The price increases across the board are understandable — when Apple themselves says they've never seen component costs rise this much, this quickly, and Tim Cook calls the situation "unsustainable," it's hard to argue they had much of a choice. RAM and storage costs spiraling because of AI chip demand is a real, industrywide pressure, and Apple actually held out longer than most.

That said, the MacBook Neo increase stings in a particular way that the others don't. The Neo wasn't just another laptop — it was a statement. At $599, it genuinely disrupted the Windows PC market in a way Apple hadn't in years. ASUS called it a "shock." Dell scrambled to respond with the XPS 13. That $599 price wasn't incidental; it was the whole point. Crossing the $700 threshold changes the conversation, even if only psychologically.

At $699, is the MacBook Neo still a good deal? Honestly, yes — especially when you look at what Windows alternatives in that range actually offer. The XPS 13 now starts at the same $699 and even Dell admits it's playing catch-up on Apple Silicon performance and battery life. The Neo is still likely the best laptop you can buy at that price. But it's no longer the instant, obvious win it was at $599. It requires a bit more justification now, and that's a loss even if the hardware itself hasn't changed.

What I'm most relieved about is that iPhones were spared — for now. The iPhone isn't just a product; for most people it's the center of their digital life, and a price hike there would hit differently than a laptop increase. When your phone plan, your payment app, your navigation, your camera, and your daily communications all live in one device, even a $100 increase can feel like a tax on participation. The MacBook Neo is a considered purchase. An iPhone upgrade, for many, feels like a necessity. Keeping that price stable is Apple protecting something important — and I really hope they continue to hold that line come September.
 
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dmr727 said:
I don't blame Apple for the price increases, but I think this will ultimately hurt their bottom line. The professionals are gonna do what they need to do, but so much of Apple's customer base are tech enthusiasts (like me) that upgrade at a regular cadence just to have shiny new stuff. This is going to cause of lot of us to rethink our spending habits.
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Sales will tank. So many huge increases and now no entry price products to speak of. All to preserve the 50% gross margin on all products no matter what.

But 50% of zero is still zero.
 
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LlamaLarry said:
JFC, I didn't even notice the AppleTV price. I already have the current model everywhere I want them, but was thinking if they upgraded in the fall I would pick some up and hand down the "older" ones to the kids. Can't think of a single thing I would need a new ATV to do in order to justify $200.
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Yeah, that was a 54% increase!! I love my AppleTVs but I cannot wrap my mind around paying the same price as an Nvidia Shield Pro for another one... (I realize the Shield is crazy long in the tooth now, but the $200 for that still seems more justified given it's capabilities).
 
Pezimak said:
orr....... people just refuse to by into the Ai fakery, and give up electronic devices and watch the giant tech companies collapse.
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AI is a useful tool in the right circumstances. The AI image and video fakery is what is giving it a bad reputation. As with any powerful tool, evil people will use it for evil purposes.
 
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trnjackie23 said:
Dammit, I was planning on picking up a M5 finally to upgrade from my M1 literally tomorrow. Best Buy and other sites still has the Mac on sale, do yall think they’ll update the price increases right now?
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I've just placed an order for mine at a similar retailer in the UK. Just in case prices change.
 
jonnyb098 said:
It’s using 6 year old chips…. And a new one is coming in September
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It's pretty funny to think that any supposedly tech-forward person would rush out to buy one of these because of a price increase.

No thanks, I think i'll spend that higher amount on tech that isn't horrendously out of date. But you go for it.
 
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