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Apple Just Increased Prices on MacBooks, iPads, and More

Kriss_De_Valnor said:
This whole situation is a one big paradox. On the one side they build all these AI/data centres which "should" help us and on the other one less and less people will be able to buy a decent hardware because of these recent price hikes caused by... AI.
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A great quote from the movie "Scent of a Woman" applies here..

"Watch the us part"
 
MacRumors said:


Apple today dramatically increased device prices across multiple product lines.

Apple-Logo-Spotlight.jpg

After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows:

  • HomePod mini: $129, up from $99 (+$30)
  • HomePod: $349, up from $299 (+$50)
  • Apple TV: $199, up from $129 (+$70)
  • iPad: $449, up from $349 (+$100)
  • iPad mini: $599, up from $499 (+$100)
  • iPad Air: $749, up from $599 (+$150)
  • iPad Pro: $1,199, up from $999 (+$200)
  • MacBook Neo: $699, up from $599 (+$100)
  • MacBook Air: $1,299, up from $1,099 (+$200)
  • MacBook Pro: $1,999 up from $1,699 (+$300)
  • iMac: $1,499, up from $1,299 (+$200)
  • Mac mini (M4 Pro): $1,599, up from $1,399 (+$200)
  • Mac Studio (M4 Max): $2,499, up from $1,999 (+$500)
  • Mac Studio (M3 Ultra): $5,299, up from $3,999 (+$1,300)
  • Vision Pro: $3,699, up from $3,499 (+$200)

The average price increase is $246.67. The iPhone, AirPods, Studio Display, and accessories such as the Apple Pencil are seemingly the only unaffected product lines.

It is also of note that the 256GB Mac mini is now available again, but for $799. This is a $200 increase over when it was available before temporarily disappearing from the lineup earlier this year.

Last week, Apple announced that it was preparing to raise prices across its product lineup, with CEO Tim Cook confirming that that the move was inevitable. Cook made the announcement in an interview with The Wall Street Journal, citing the soaring cost of memory and storage chips. "Unfortunately, price increases are unavoidable," he said. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable." Cook described the scale of the memory shortage as a "hundred-year flood," adding, "I've never seen anything like it in any area in over 40 years."

Apple has historically absorbed component cost swings rather than passing them on to customers, so this marks a notable shift in approach.

Article Link: Apple Just Increased Prices on MacBooks, iPads, and More
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I expect AppleCare+ prices will also be going up, sooner rather than later.
 
krspkbl sez:
"the time to buy was yesterday."
"He who hesitates etc." Go Ahead. Ask me.
My father often used the truism "A day late; a dollar short."
All true today.
 
BigMcGuire said:
It did take them a long long time to actually increase prices while everything else had increased quite awhile ago, so if what they said is to be believed, they probably burned through their inventory without raising prices. At least how I'm looking at it.
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Exactly. Xbox, playstation, steam, Asus and others raised prices months ago.

It was inevitable that apple would have no option but to do so too. Tim Cook was kind enough to give a warning last week.
 
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This is crazy. Have the MBP 16 M5 Pro 64 / 4 TB blk nano in the apple store cart, Price now changed from 5.179,00 to 6.314,00 Euros. Thats a 22% increase.
 
Kriss_De_Valnor said:
This whole situation is a one big paradox. On the one side they build all these AI/data centres which "should" help us and on the other one less and less people will be able to buy a decent hardware because of these recent price hikes caused by... AI.
Click to expand...
Right, the good news is that AI may hold some promise for the future of computing. The bad news is that your devices will become more expensive and you may well need to buy a subscription.
 
Doug.J said:
That's becoming really tough. It is being baked into every product we use.

It's like a dealer giving you a free trial. They are getting us addicted and are now starting to charge crazy prices once we rely on it.
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Old tech will still be around to buy and use. The peeped have to just reject Ai and say no, they can try and force it onto you but if the majority refuse it, they will have to scrap it all. The entire market is rigged and fixed though, so it will be tough.
 
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racer1441 said:
The end of the day, these changes show that they needed to do this, or felt they needed to. For example, you don't raise price on the homepod if it's a cash grab, no one wants to buy that anyway.

The refurb increase is pretty stupid. That's already there and fixed. Those machines are sitting somewhere waiting for someone to buy. New machines are being built, so I get that, but the refurb is just a dumb play.

All in all, people will blame Apple, or rant against AI, but in the end this is a supply chain problem. We are far too dependent on just a handful of companies that can produce chips and memory and storage.

We need to take this as our second, the first being covid, wake up call that we cannot put the entire global ability to be productive (computers, cars, medical equipment, and everything in-between) in the hands of just a few companies.

AI isn't the cause, it's a symptom of the larger supply chain failure.
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All we have to do is grab a few of our friends, max out our credit cards and start a state of the art chip fabrication plant in Milwaukee. In mere months, we’ll own the memory and storage markets, and prices will be in free fall. I can’t believe that no one else has thought of this!
 
Kriss_De_Valnor said:
This whole situation is a one big paradox. On the one side they build all these AI/data centres which "should" help us and on the other one less and less people will be able to buy a decent hardware because of these recent price hikes caused by... AI.
Click to expand...
Messed up. Cost of using ai is going up. Cost of buying your own hardware to run inference or do....general computing is going up.
 
Pezimak said:
Old tech will still be around to buy and use. The peeped have to just reject Ai and say no, they can try and force it onto you but if the majority refuse it, they will have to scrap it all. The entire market is rigged and fixed though, so it will be tough.
Click to expand...

Not gonna happen.
 
Mainsail said:
Right, the good news is that AI may hold some promise for the future of computing. The bad news is that your devices will become more expensive and you may well need to buy a subscription.
Click to expand...
I am not buying subscriptions. The day Adobe introduced subscriptions was the last day I was using Lightroom. Now I am very happy with a standalone alternative.
 
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