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One of the basic rules of this kind of security is, act like it is important, even if it is not. The ship that is sailing may be carrying the prototype of the atomic bomb, it may just have blank office paper. If you only protect the bombs, everyone will know what ship to attack. Apple must have high security on this product even if everything important is known.

Many companies spend great deals of money attempting to copy Apple's products. Microsoft and Google are just two examples. The later a copy company knows about a feature, the longer it will be before they can add it to their own products. The more costly it will be for them to add, and the more likely it will be for the copied feature to be broken.

Now, the first time I broke my NDA, I told you guys the new iPad will be powered using anti-positron technology. What I did not tell you is that the iPad will use a new high temperature superconductor code named unubtainium. Apple has found a new source for this material and is in negotiations with the natives.

One unfortunate side effect of the unubtainium is the tendency of iPads to float away. They early units also have difficulty with sunlight causing thermal breakdown of the superconductivity. Apple is requiring all early testers to keep the iPad safely tied down and in a dark room.
 
Pathetic. I'm sorry, but that's the first thing that popped in my head when reading about the blacked-out windows. Who do they think they are? NSA?
No just one of the biggest and most successful companies in the world with perhaps the second most anticipated product release in the last 5-10 years...

People assume apple has released every detail about the device so far...

And who cares. It is released when it is released. They don't want it to be out before it is actually released to the public. Look at the way that every thread and potential picture and rumor is dissected here and dozens of other sites for things like the iPhone.

Keeping it under tight wraps is pretty smart, and necessary on Apple's part.

If the world were made up of me's then it would be unnecessary, but too many people here and elsewhere like to guess what the device is or what a tiny shadow on a picture they saw was and crank up all kinds of discussions that are fantasy and can potentially harm the public perception of the product.
 
I agree, people compliment. Of course it's thin. Very cool. But do they buy it? Isn't the MacBook Air the least popular Mac? I wonder how many people complimenting your MBA have bought one.

I admire people who do know what they will use it for. I'm just talking about the many more people who are trying to justify it as if they don't really want it or need it but think they need it and buy it for that reason.

Obviously the Macbook Air is a premium priced product, so why should it surprise anyone that it is the least popular Macbook?

When it comes right down to it none of us needs any of this. We could all just use Windows laptops and pay half the price, but some people choose to pay more for something they see as better. As for why you feel the need to play God and tell everyone what they need, and what they need it for, I have no freaking idea.

NO one in this world needs a Macbook Air. We could all just lug around laptops twice as thick and heavy, but some people choose to pay more money to have a laptop that is that light, and that thin, because those features and it's design make it worth it to them. At the end of the day that is all that matters, and your wasting your time ranting about who wants/needs what in this world. It's all a personal decision.

For the record I do not own a Macbook Air, and probably never will. But I will own an iPad on April 3rd, and that is because for my limited personal needs, an iPad seems like a very nice device to have in my life. I can easily afford the $600 price tag for the 32gb unit, and that is all there is to it.
 
[Transformer] capabilities = on

Sounds like some serious Area 51 stuff. "We can't confirm or deny that we have an iPad, but if we DID have one, it would be in this room right here. The one with black paper on the windows and a special dead bolt with an Apple logo on it."

Lets hope they are fortunate to have health insurance. If that iPad folds in half and becomes a disguised Netbook - Old Steve will have some splaining to do... If you don't like the sleek feel of the touch pad device call iPad you can just push this button and it looks like an Droid but only for a short bit - we can sample patented code for like 15 seconds without having to pay for in-fringment. It's like the musicians and DJ samplers of yesteryear.
 
Don't you folks (and everyone else in the world) get it? Apple's primarily advertising this security measure to just build more hype. It's all about hype. Headlines like this are supposed to get people drooling as if the device runs on water and emits gold particles as waste.

I'm not buying into the hype. We'll see how this iPad does over the rest of the year.

-Eric
 
Relax. Everybody will get a chance. They are hyping this thing so that it sells well. That helps all developers regardless of whether or not they had pre launch access.
 
whats the point

why all the security about a product that
its already been announced, pictures and specs are posted..

i understand if its before the announcement but this is after.

You do not know when these developers were allowed to play with the devices. It could have been yesterday, it could have been before Mr. Jobs announced the product.
 
This iPad is going to be a complete joke. It'll sell units for sure, but it's going to be a fail. Windows users won't get one because they can spend $500 on a laptop. iPod Touch users won't get one because they WANT something small that fits in their pocket.

Coming from a Windows user and an ipod touch user. I had a laptop but sold it, although I have no interest in buying a Mac, I do have interest in this. It fits my needs. As for the ipod, it replaced the long list of Windows Mobile devices, I use it for quite a bit, but I still find it a paid on websites and reading pdf documents. The ipad will fit those needs better. I have a load of technical books that have images with text. You shouldn't lump a group of people into what you think they should do. Each of us has our needs, mine differ from yours, I have never care for the Windows tablets of the past, they sucked pretty bad.
 
I would love it if this was their way of keeping a camera under wraps, but I really just think it's to keep a tight grip on what information does and does not get out. If, heaven forbid, these units had a major flaw, they wouldn't want it leaked before the release.

The software isn't really an issue - we technically have access to everything as part of our developer programme access.
 
Innovation of content is what will make the iPad succeed just like the iPhone. Apple knows this so well! This is great stuff as it is just a taste of what is coming with the iPad.

That is well done, but I can't see what makes it iPad-specific. :confused:
 
What bothers me most about this is preferential treatment to developers. Why should some get the opportunity to fine tune their product while others don't?

Because some write applications that Apple believes will help sell more iPads, and some write iFart and flashlight applications.

I agree, people compliment. Of course it's thin. Very cool. But do they buy it? Isn't the MacBook Air the least popular Mac? I wonder how many people complimenting your MBA have bought one.

The point of the MacBook Air is not selling MacBook Airs. It's getting people to go to the Apple Store wishing they could afford the MBA and ending up leaving with a much cheaper MacBook or MBP 13", or with a more expensive MBP 15" or 17". So how many people complimenting his MBA have bought a different MacBook?
 
Why....

The thing has been unveiled... and I'm sorry, but it's not like it's the original iPhone. Why make them go through so much trouble with like two weeks before launch.

I realize it's Apple, but blackout curtains...

Maybe it has a killer new feature that will be the much relished "surprise the customer" plus. Visible multi-tasking?
 
That is well done, but I can't see what makes it iPad-specific. :confused:

It was rendered on an iPad using Apples new A4 processor.

Note: The A4 is a custom chip designed by Apple and built by Intel. The A4 places four highly clocked low power Terra Core CPUs on a single die. This 144 core device is said to have some heat issues.

Correction: The A4 has 192 cores. I was thinking of the prototype that had only three Terra Cores.
 



111826-ipad_apps.jpg


Bloomberg BusinessWeek reports that select developers have been provided access to the iPad ahead of its official April 3rd launch, allowing them the opportunity to build and test their application directly on the device rather than having to rely on simulator tools built into the Software Development Kit offered by Apple as part of its developer program for the platform.

The access comes with a price, however, as the lucky developers are obligated to sign a 10-page confidentiality agreement requiring them to utilize a number of security measures to prevent unauthorized access to or removal of the iPad in their possession.Not all developers requesting early access to iPads have been granted the benefit, but Apple's desire to offer compelling content at the time of the device's launch has apparently resulted in partnerships with a few key developers.

In fact, News Corp. CEO Rupert Murdoch mentioned earlier this month that The Wall Street Journal was one of those entities that had been provided access to an iPad, noting that the device was "under padlock and key" and that the key was "turned by Apple every night".

The security measures are reminiscent of those apparently visible in leaked photos of the iPad that appeared just prior to its official introduction and that show the device bolted to a table and covered with a black cloth. Apple has reportedly routinely utilized such measures in its own labs as it works to maintain as much secrecy as possible surrounding upcoming products.

Article Link: Apple Keeping Tight Wraps on iPad as Lucky Developers Gain Restricted Access


You know what this iPad thing reminds me of? Movies. Bad movies in particular.

Normally, when a movie is set to come out, and the studio knows it's going to be a big hit....they promote it and allow people to SCREEN it BEFORE it is made public. This way, after multiple screenings, the people who saw it early can go home and write how "awesome" the movie was and how everyone should go see it when it comes out. The word of mouth starts to spread how cool the movie is and when it finally comes out, people rush out and see it in numbers. Everyone loves it so they too spread good reviews about it via word of mounth. More and more people see the movie and more people go back for second viewings. (iPhone, Avatar)

Now, what do studios do when they know they have a super crappy, stinking movie on their hands but still want to cash in? Well, for one, they promote the hell out of it via their own marketing people (Apple does this). They also don't allow advanced screenings. Hmmm....and usually when studios don't allow advanced screenings it's because they know the movie sucks and they don't want the critics and word of mouth to kill the profit they hope to gain! Studios try to keep the crappy movie under wraps and as little know about the details of the movie and hope that the suspense will build with the public that they all RUSH out and see it opening weekend and then the studios can capitalize on that big weekend. Only to have the movie way underwhelm the audience and the word of mouth starts spreading how crappy the movie was and noone winds up seeing it the following week and the movie basically dies. (iPad)

I think Apple had a "good movie" on their hands with the iPhone and they knew it....so they were more open about it after they announced it. However, with the iPad, I think Apple knows this is kind of a gimmicky, "bad movie", product with no real substance and they are trying to get the public ALL WORKED UP about it (via pre orders, limiting supply, still keeping it in secrecy even after they plastered up images/videos of the product, etc) in hopes of capitalizing all their profits on opening weekend before word of mouth spreads about it's severe limitations and how UN-revolutionary/magical it is....and thus sales drop way off.

I really think the iPad is Apple's "bad movie" and they don't want the critics to have an early screening of it for fear that it will kill sales. And Apple is banking on making huge profit on the inital launch, but knows that future sales will be very poor.

That's how I take this "keep the iPad secret STILL, even after we showed it off" attitude.

Peace
 
stupid tampad has not even came out and I am already sick of it.


I'm sorry, but I still don't get it....

It seems like Apple is creating a niche so they can fill it with their own product...

Crafty?

And I'm sick of people like you :D

This iPad is going to be a complete joke. It'll sell units for sure, but it's going to be a fail. Windows users won't get one because they can spend $500 on a laptop. iPod Touch users won't get one because they WANT something small that fits in their pocket. It's going to be like the Apple TV or MacBook Air. It'll be a device that when you look at someone who has one you will laugh because they wasted their money. Sure if you have money to spend, why not blow it on an iPad or MacBook Air?

I see people attempting to justify the purchase of the iPad almost like, "now Apple tells me I should buy it, so why SHOULD I REALLY buy it?" And they are almost convincing themselves they need it. They don't really need it, but they love Apple and love Apple products, so Apple makes this, so it must be something I want. Nevertheless pre-order and buying something that they haven't even seen or at least read reviews of the product for. There is no way that a SMART consumer would buy this thing before even knowing half of what it does. Because Apple won't even tell you.

I'm not saying some people won't LOVE it or that some people won't have use cases for it. I'm just saying that it won't be as big as the iPhone. It'll be on a scale of the Apple TV or MacBook Air, which means it'll be a failure.

Blah blah blah. same **** repeated over and over......don't you get bored of saying the same dull **** day in day out?
 
One of the basic rules of this kind of security is, act like it is important, even if it is not. The ship that is sailing may be carrying the prototype of the atomic bomb, it may just have blank office paper. If you only protect the bombs, everyone will know what ship to attack. Apple must have high security on this product even if everything important is known.

Many companies spend great deals of money attempting to copy Apple's products. Microsoft and Google are just two examples. The later a copy company knows about a feature, the longer it will be before they can add it to their own products. The more costly it will be for them to add, and the more likely it will be for the copied feature to be broken.

Now, the first time I broke my NDA, I told you guys the new iPad will be powered using anti-positron technology. What I did not tell you is that the iPad will use a new high temperature superconductor code named unubtainium. Apple has found a new source for this material and is in negotiations with the natives.

One unfortunate side effect of the unubtainium is the tendency of iPads to float away. They early units also have difficulty with sunlight causing thermal breakdown of the superconductivity. Apple is requiring all early testers to keep the iPad safely tied down and in a dark room.

Unobtainium with an "o," dude. Otherwise most amusing.

You know, I think almost everything Apple makes is powered by anti-positrons.
 
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