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Um. WHO. CARES???

Obviously I do. You have a problem with that?

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The funny thing is, that while xmas is a religious holiday for *some*, I think for the vast majority of Americans these days it's a completely secular holiday. I know it's completely secular for me.

You have any stats on that? My guess is the audience targeted with this ad isn't that secular.
 
The funny thing is, that while xmas is a religious holiday for *some*, I think for the vast majority of Americans these days it's a completely secular holiday. I know it's completely secular for me.
It's offensive to me - an Apple shareholder with a rather significant investment in AAPL - to be peddled Jesus in my face by Apple.

Do you realize that X-mas is coming out of every freaking hole, every mouth, every house, store, restaurant, etc. during this time? Now Apple is supposed to wish you one? You don't have enough of it? Are you gonna get a freaking Galaxy phone if Apple doesn't wish you a happy self-delusional birthday of a false Messiah?
 
It's really heartwarming to watch these "people" slash tv commercial stand-ins focusing on their iPhones instead of each other. Is this an inadvertent parody?

Pathetic. The Apple-led new world is loathsome. "It's just like life, i'dnt it?"

Huh? The kid was capturing and editing video on his iPhone so that he could share those special moments with his family. If you watch it til the end, it makes a lot more sense, and actually presents a world that's the polar opposite of what you think this commercial infers.
 
He's holding his phone in portrait most of the time, but the video he plays on the apple tv is widescreen. Other than that, great ad.

Just because he is holding it on portrait it does not mean he was recording at the time. Importing clips, editing, exporting etc. If they showed him holding it on landscape mode it would have been obvious (understood) that he was recording, which would have defied the idea of the add.
 
Just because he is holding it on portrait it does not mean he was recording at the time. Importing clips, editing, exporting etc. If they showed him holding it on landscape mode it would have been obvious (understood) that he was recording, which would have defied the idea of the add.

Yeah, that's what I thought.
 
Sorry but I really did not like this ad. The ad highlighted a kid that was not participating in the family holiday fun. Instead he was messing around with his phone, seemingly ignoring the people around him and the interaction they were seeking from him. Sure in the end he was actually making a video rather than playing Candy Crush.

Seemed a little off base for Apple to be highlight exactly what is most irritating about cell phones. Showing people with their heads stuck in the phone rather than interacting with others around them. In other ads Apple has highlighted how the phone can be used to increase connections with people - FaceTime. In this ad Apple showed someone ignoring human interaction to use his phone.

I think that's why they named this commercial "misunderstood"?
 
The funny thing is, that while xmas is a religious holiday for *some*, I think for the vast majority of Americans these days it's a completely secular holiday. I know it's completely secular for me.

Vast majority?

From Wikipedia:

"Christianity is the most popular religion in the United States, with around 73% of polled Americans identifying themselves as Christian in 2012."
 
Watch it again and try to understand why the commercial is called "Misunderstood"...

That's real life buddy, deal with it. People these days are very fixated on their phones rather than life. People constantly texting on their phone while driving their car when they are suppose to be focusing on the road and the people around them to avoid an accident. Apple is just telling the real story, they can't stop it from happening. Your vision of life today dealing with cell phones resides only in unicorn dreams.

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Its only called a "holiday hat" for the people give a damn. :rolleyes: For me it's a santa hat.
 
Hence the title: "misunderstood...

Sorry but I really did not like this ad. The ad highlighted a kid that was not participating in the family holiday fun. Instead he was messing around with his phone, seemingly ignoring the people around him and the interaction they were seeking from him. Sure in the end he was actually making a video rather than playing Candy Crush.

Seemed a little off base for Apple to be highlight exactly what is most irritating about cell phones. Showing people with their heads stuck in the phone rather than interacting with others around them. In other ads Apple has highlighted how the phone can be used to increase connections with people - FaceTime. In this ad Apple showed someone ignoring human interaction to use his phone.
 
Makes perfect sense

I do find it interesting, though, that the whole ad focused around Christmas (the song, the Christmas tree, etc.) but at the end they went the the "politically correct" Happy Holidays.
Um. Makes perfect sense given the context. This is a video of a family Christmas celebration. So the song is about that. If they were celebrating Hanukkah, there'd be a Hanukkah song to the video.

If it were a birthday video and everyone was singing "Happy Birthday" would you expect Apple to wish YOU a Happy Birthday at the end? Probably not, because it's not your birthday. But you don't find it strange that the song sung in the video is Happy Birthday because it is a video about someone's birthday, right?

The aim of the ad is not to get people to celebrate Christmas, but to show how the iPhone can record and memorialize a family's holiday celebration, whatever that may be. As Apple's hope is that everyone seeing this will consider buying an iPhone in order to make their own video of THEIR own holiday (New Year's eve can be included in that), they wish us "Happy Holidays."

Why is that "politically correct" rather than inclusive?
 
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how ****ing stupid do you have to be to not understand the ad?

SPOILER!!1!!!!!: The kid is playing with his phone all the time. He is playing with it because he's recording the family.
 
And yet people will talk about it. It strikes a nerve in people and elicits (usually) a positive emotional response right around the moment that it shows the apple logo. Positive association.

And for the douchebags that don't like it..well..there's a bunch of them talking about it on these forums so it's looking like apple marketing was white successful.


This is one of the worst Apple commercials to date. I would say it is even worse than the dreaded "Genius" advertisements that ran during the 2012 Olympics. The emotional people in this ad, combined with the dramatic music, make for an overly touchy feeling that has nothing to do do with the product it (barely) advertises.
 
I never understand why some in the "war on Christmas" crowd object to the "Happy Holidays" as anything more than an accurate description of the season. Even most Christian Americans celebrate multiple holiday during the season, including Thanksgiving, Christmas, and New Year's Eve and Day! Then, of course, the term Happy Holidays is more inclusive of the holidays celebrated by many other Americans during this holiday. "Happy Holidays" is not a demonstration of "politically correct" cowardice but, rather, is just a more accurate salutation.

Geez, happy holidays! :)
Are you kidding me? Really? Holidays is what you go on. Do people refer to Ramadan as the "Holidays"? What about Yom Kippur? Hanukkah?

Thanksgiving in the US happens to occur at the end of November but that is hardly the same season. It might mark the beginning of the shopping season but that is neither here nor there. Are you aware that St. Nicholas was a real person? Do you know of the story behind that historical figure?

People object to Christmas being called vaguely the "holiday season" because it is hypocritical for people to do so if they don't malign the festivals of other religions. Don't be a hypocrite or have a double standard. Is that too much to ask?

If you are not a christian, then stop being a hypocrite and stop celebrating christmas.
 
Just saw that on NBC in between The Voice. At first I thought it was a Subaru commercial then realized it was an Apple commercial. Almost made me a little teary eyed!

Dam you, marketing people!

They perfectly angle themselves with a car company that has the same outlook. Subaru has the same personal touch in their ads and Apple is smart to position themselves right along side that other powerful and faithful brand. A fantastic spot for sure!
 
Except New Years is no where to be found in the ad. And the extended family video is all about Christmas - Christmas cookies, decorating the Christmas tree, playing Christmas music on the piano, Christmas gifts.

Doesn't matter what the ad depicts. New Year's Eve is 6 days after Christmas or 7 or 6 days before, depending on which day of Christmas you celebrate. Either way, it's during the twelve days of Christmas and is coming up soon. Hanukah, from what I've heard not even one of the important Jewish holidays, is already passed.

Also, why get so uptight about it anyway? Don't be like those people...

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how ****ing stupid do you have to be to not understand the ad?

SPOILER!!1!!!!!: The kid is playing with his phone all the time. He is playing with it because he's recording the family.

And editing the video.

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Haha, I liked it better too. Would be too goofy for most people today, and some would get up in arms over the part about the alligator leather.
 
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It's offensive to me - an Apple shareholder with a rather significant investment in AAPL - to be peddled Jesus in my face by Apple.

Do you realize that X-mas is coming out of every freaking hole, every mouth, every house, store, restaurant, etc. during this time? Now Apple is supposed to wish you one? You don't have enough of it? Are you gonna get a freaking Galaxy phone if Apple doesn't wish you a happy self-delusional birthday of a false Messiah?

If it's fake why would it offend you? I am not offended in the slightest by things I don't think are real.
 
Well, I liked it. I have always thought Apple should make ads about actually using their products, all the way back to when the App Store was just one or two years old. And now they are, with showcasing all the different ways iPhones and iPads are being used.

It's great advertising, something absolutely no other company can really benefit from.

Christmas is a marketable holiday, that's why we see so many ads focused on it. People spend lots and lots of money for the occasion. Whereas the other ones are celebrated vastly differently and not by dropping $100+ on presents.

And honestly, unless it's Christmas Eve or Christmas Day, I do not say "Happy/Merry Christmas".
 
It's a secular ad.

Except New Years is no where to be found in the ad. And the extended family video is all about Christmas - Christmas cookies, decorating the Christmas tree, playing Christmas music on the piano, Christmas gifts.

Again I think marketers being spooked by that one phrase is just silly. If Apple was concerned about offending people who don't celebrate/non-believers they'd never release an ad like this in the first place. I mean this ad seems to be targeted squarely at Middle America - yet it's probably people in Middle America most annoyed that popular culture and the media have decided to replace "Merry Christmas" with the generic "Happy Holidays".

You're trying too hard to be put off by something that's not happening.

The only place the *word* Christmas appears is in the *secular* music. The cookies, tree, gifts, and everything else has no necessary religious connection. Much of the December celebration, including the tree, has pagan origins, and the cookies could as easily be called holiday cookies. And, as I said, the music itself is secular, except for the label.

It's a completely secular ad (ignoring the snow angels), and happy holidays is a perfectly suitable ending. If there had been a nativity scene, and they had sung a religious carol, you might have a point.
 
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