Wait a minute, is the guy in the very beginning using a Slate iPhone 5 and not a Space Grey one?!
Yes, I think so, and it would fit. They're not advertising a particular piece of hardware, they're selling the lifestyle of being an Apple customer. This involves having older gear sometimes. I'd like if they went even further and gave the kid an old, jailbroken iPhone 4 with a cracked screen, but that's just me.
I could have done without the sappy Christmas music, but I liked the ad overall. I've found myself in situations like this before. I appreciate my friends and family, but I'm not always into groups. I can still have a good time at social events, but you might find me having conversations on the sidelines instead of participating in the main activity. Perhaps you can also relate if you've ever hosted an event where you've spent a big chunk of time cooking or managing details, while everyone else was socializing. Being part of the group, while still remaining separate from it.
Even though I like the ad, it's got a dark side. It acknowledges the negative impact that smartphones can have on social interactions, but then just glosses over it with a happy ending. Most people who eff around with their phone all day aren't making poignant home videos. Some are even bound up in exhausting, compulsive behavior. Apple lets themselves off a little too easily here. It'd be nice if they could address issues like isolation, addiction, or overconsumption in a more serious way.
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