Apple Launches New Twitter-Based Ad Series Promoting iPad Pro

[ArcaneDevice]

Whenever I hear that I always wonder how the person making that claim knows. If you don’t have a metal detector how do you know there is no metal?

To use your analogy. Who said there is no metal? You only need a metal detector once. Once you know something exists then you have no reason to keep proving it. But if you go out looking for metal and then complain that you got cut picking it up, despite being told over and over that you shouldn't, then the problem lies with you.

Metal can be sharp. If it looks sharp, possibly rusty and likely to give you an infection, don't touch it. If you get infected, that's on you.

 

[sunwukong]

Were these ads made on an iPad Pro?

OH SNAP!

 

[H2SO4]

To use your analogy. Who said there is no metal? You only need a metal detector once. Once you know something exists then you have no reason to keep proving it. But if you go out looking for metal and then complain that you got cut picking it up, despite being told over and over that you shouldn't, then the problem lies with you.

Metal can be sharp. If it looks sharp, possibly rusty and likely to give you an infection, don't touch it. If you get infected, that's on you.

What???
Look, I’ll make it simple. How do you know you have no virus if you have no way of recognising one?

 

[nwcs]

While I agree that currently they augment each other for many of us, it doesn't negate the fact that for the majority of every day users the iPad is or can be their real computer. Do most users do anything beyond browsing the internet, Facebook, email and consume media? While the iPad may not be for everyone as their only computer, it definitely could be for the majority of users.

Thing is... we here probably cannot define what a typical user needs or does. Even being on this site removes us from being a good judge of it. What I do is look at what my relatives do and they each use both quite regularly. So if my wife's grandmother still sees value in both then maybe the average user might not see one device as being their only need?

In any case, whatever is true today is likely not going to be true 5-10 years from now. People's needs change as they come up with new ways of doing things as the opportunities arise.

 

[thisisnotmyname]

No? But I'd like to share them my Remote Desktop Application for example.
Or my Numbers Document, where I make live changes?
Or or or.

Your remote desktop could use any number of desktop sharing application on the remote host so that's not a problem. Numbers has collaboration mode that allows two people to view and collaborate on a document simultaneously so that's not a problem either.

 

[DEMinSoCAL]

If people are still getting viruses that's not a hardware thing, that's a user thing.

You don't even need to buy third-party AV protection either. Being smart is the only protection you need and the last time I had a virus on any of my computers or devices it was at least a decade ago.

As a matter of fact, virus activity is way down. The money is in Ransomware. Ransomware started by people. It will be the end of days before Mac people finally get that it's not a Windows problem, it's a people problem.

 

[BoltmanLives]

I
Windows 10 for ARM will actually be slower than X86 for a while. This is due to the fact that right now, there is still a performance difference, especially due to the OS.

incorrect statement...

WoA "Windows on ARM" will be exactly the same speed as WoW (32/64) "Windows on Windows" every time you use a 32bit program with a 64bit processor emulation is used to run that program in the case of a 64bit chip you notice WoW64 is used to run 32bit. So Windows on ARM is basically WoA64 emulation to run 32bit.... you don't hear anyone even mention WoW64 speed issues at all...its because they are imperceptible to the end user.

Rest assured WoA will be bare metal performant and not be an issue at all, only limit currently is 32bit programs but that will change down the road.

In the future ALL programs will be virtualized. Its coming.

They demoed WoA on Snapdragon 820, and it was fast as can be with all four cores, the WoA production devices will use Snapdragon 835 which is quite a leap in performance. They ran on stage Windows 10 Enterprise (recoded completely for ARM) and x86 programs like Photoshop ..its a game changer and Chromebook killer.

Who would want.... A Windows 10 Pro/Enterprise device that can run x86 programs with 16 hours battery, thinner than a Surface Pro with LTE for < $300?.... I would, so would many others. Coming soon around the time Iphone launches most likely. I bet it makes calls too. Choices, choices. A pro computer?...absolutely based on ARM.

 

[Appleaker]

I'm sorry, what competition does AMD present at this point to anything but the lowest segment? As for ARM, since that same lowest segment is where it is trying to compete right now, it's more of a threat to AMD than Intel as well. Let those two fight over the bargain bin like Android clones battling it out for the sub-200 dollar handset market. No love lost there whatsoever from Intel.
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You have google, look it up.

What are you talking about? They are coming out with Ryzen this year which are very competitive with the high end consumer/enthusiast Intel processors at around half the price.
That's what Intel are worried about right now, and they're introducing new models and adjusting prices because of it.

On the low end, ARM is probably the most interesting competitor due to the thermals, low power benefits, and much lower cost but I don't think it will be a true competitor with Intels offerings at this point, but possibly in the future.

 

[johnnypowers]

This is just pure evil marketing for making common people think ipad pro will be better than a computer. The "benefits" doesn't make sense.

 

[thisisnotmyname]

Well an actual operating system should have a user accessible file system for starters. That puts iOS behind pretty much every OS out there, including Android. Where are all the professional apps for iOS if its a "real OS"?. I bought a Surface Pro 3, which means I can run full productivity apps on my tablet. Let me know when iOS can run Adobe CC, Blender 3D, and Unity will you?

I very much doubt an iPad Pro could hold its own against my laptop. CPU is one thing, but mobile GPUs are still a far sight from what you get from a dedicated chip.

Try encoding video all day or doing 3D renders. If that ARM chip can even handle that workload, your not going to get your fabled "10 hour battery" and the thing will probably burn out without active cooling.

Well first of all, the high level definition of an OS I'm aware of is a system consisting of a kernel, file system, and shell (whether CLI or WIMP etc...). In the case of some RTOS you may even be able to remove the shell from that definition. Nowhere in any definition of OS have I ever seen a requirement of direct user manipulation of the file system via the shell. Further, that is possible as root but is locked out from normal user mode. Finally, you could make the argument that iCloud app does provide that in a limited fashion. In any case, not having a file manager does not exclude iOS as an "actual operating system" from any serious evaluation of the facts. It may not be the best OS for *your* use case but that's a completely different thing to state.

As to being able to run Blender or encode video all day long. Your use cases aren't even for a general laptop, you're looking for a mobile workstation and frankly would be better off with a desktop. Video is not my field although I do have a business with employees doing 3D modeling in 3DS Max and development in Unity; I don't put any of them on laptops, I have them on mid-tower form factor workstations. For someone that isn't doing this sort of production work though there are apps on iPad Pro that allow for 3D work (those that I've seen I wouldn't consider for pro work though) and video editing (those appear to be quite good although again not production work).

And, although I know it wasn't what you mean, Unity does run on iPads very well in the form of Unity developed apps, happens all day every day - it is a primary use case for the tool.

The average professional user of a laptop does not have the demands on their system that you do though and for the majority of professional laptop users an iPad Pro would accomplish everything they do on a daily basis, it may take the form of new tools to do the same thing but they could absolutely replace their laptop.

edit: before someone points out how woefully incomplete my definition of an OS is I admit it is very high level and just used as counterpoint to needing a file manager. The kernel's ability to interface to hardware and support software execution is obviously key, I wasn't going for comprehensive

 

[AppleJunkieStill]

So they run an ad campaign, and they don't have any 12.9 models available for a month. This is when you know a company has too much money.

 

[michaelsviews]

Hmmm guess I know why they arnt listing the iPad Air 2's in the refurbished area

All the new pro's are sitting in warehouse's come place or NOT

 

[amg2014]

These are just outright embarrassing. And a comment about the last commercial. How about malicious apps that can potentially get through the App Store? It has happened before. Especially with the incident with WeChat. Privacy is a concern.

EDIT: By the way Apple, you said that the iPad Pro isn't a computer. Then why did you say "Imagine what your computer could do if it was an iPad Pro" last year? That sounds contradictory to me. :/

 

[LordVic]

That would come down to personal preference, personally I don't like Windows just like I don't like Andriod, so I'm etched into the ecosystem. But I get your point. I just don't think that Apple should now or ever put a full OSX onto the iPad, if people want serious work done (final cut, adobe photoshop and so on) then the Mac is the way to go. Personally I have an iPad Pro 12.9" and I also have an iMac 2012 and MacBook Pro 2011, they are all great devices and my MacBook Pro is a great machine that saw me through 4 years of university, however if I add a Smart Keyboard to the iPad Pro I could do the same type of word-pressing as I do on the Mac. However I still enjoy using a Mac with MacOS, but I have found that certain tasks I'm doing more of on my iPad Pro, I'm even writing this reply on the iPad Pro.

I do think that Apple should and probably will add more Pro functionality over time in terms of the software. Personally I would love to be able to annotate within safari and maybe even on the lock screen when I need to jot something down quickly. As for a ful OSX I don't think it would be suited to the iPad, and is better reserved for the Mac.

yeah, I've tried "touch OSx' before and it's horrible experience.

I don't want to see "OSx" on the iPad. There's no need. I want to see many of the software limitation factors that iOS has built in to be scaled back. If the iPad is supposed to be this magical computer replacement, it needs to do most, if not all the same things a computer running a full fat OS can do.

 

[djcerla]

These are fantastic ads!

 

[sos47]

stop ads. make pro apps. photos for ios is so limited.

 

[Larry-K]

It's not a computer, it just costs as much as one.

 

[Kardinal1911]

So Apple is using a dead platform (Twitter) to promote a dead product (iPad Pro).
Meh, it won't matter. Pretty soon Apple will end up being a dead brand too. You can't keep a company alive off of overpriced watch bands.

The paint sniffing is starting to take a toll on you... Twitter is far from dead, APPLE is TOTALLY FAR FROM DEAD...

 

[rowspaxe]

Surface vibe is unmistakable. Everyone here dismissing hybrids for 5 years--take note. Also, aren't the black protrayals here a little...stereotypical. Word!
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The video's make good points, but I think for a significant amount of people they don't need an iPad either and can get by with just their phone.

Puh-lease.

 

[Speedy Dingo]

Is this Apple's subtle hint that the iPad Pro will be replacing Macs in (their) future? Hardly any updates for Mac lineups but they seem to be concentrating on iPad more and more. If that's their vision, why isn't the entire company being run with iPads? Why don't they use iPads to do data retrieval from the new MBP at the Genius Bar? Stuff like that. Because even for them, an iPad can't replace a Mac computer.

 

[Hieveryone]

iPad pro isn't as good to use as my rMBP in my opinion. I need USB ports, an HDMI, SD card slot...

 

[Apple Knowledge Navigator]

Yes, there are people who will benefit greatly from replacing their laptop with a tablet, but there also people who require one device or the other. 'Replacing' is only relevant when the user isn't benefiting from their existing product.

So for all Apple's arguing that we're better off with two classes of device (and I agree), why are they now trying to tell everyone that iPads are superior? A computer is a computing device; so by having a campaign where they are basically defending their previous campaign, they themselves recognise iPad is, indeed, not a notebook replacement. A little ironic...

 

[BoltmanLives]

stop ads. make pro apps. photos for ios is so limited.

Fix Itunes?

 

[ItsNotaTumor]

I got a 9.7" iPad Pro and I use it more than my Macbook Air. :|

 

[BoltmanLives]

The paint sniffing is starting to take a toll on you... Twitter is far from dead, APPLE is TOTALLY FAR FROM DEAD...

Apl is relying way too much on Iphone (many other products and services tied to it ) and failed to launch a significant other growing revenues product, not tied to it since it.

That is a big problem, Iphone is over a decade old this year. They have hordes of cash , use it for buybacks... their R&D is in new chips for Iphone. You can think they are "far from failure" but I would caution you, world is changing and changing fast. I'm not sure Apl can keep pace, nor regain the image they had. Their debts have increased dramatically too. Not all is rosey with Apl.