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Apl is relying way too much on Iphone (many other products and services tied to it ) and failed to launch a significant other growing revenues product, not tied to it since it.

That is a big problem, Iphone is over a decade old this year. They have hordes of cash , use it for buybacks... their R&D is in new chips for Iphone. You can think they are "far from failure" but I would caution you, world is changing and changing fast. I'm not sure Apl can keep pace. Their debts have increased dramatically too. Not all is rosey with Apl.

Oh is that so?

Where is change coming from?

Google is 90% advertising money, nothing they launch reaches success.

Microsoft is not growing anything, they are not even covering inflation.
 
I wonder what the profit margins are for an iPad versus a Macbook Pro.


Both very healthy and ipad sells three times more...there is your answer
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Oh is that so?

Where is change coming from?

Google is 90% advertising money, nothing they launch reaches success.

Microsoft is not growing anything, they are not even covering inflation.

Change in the form of on-ground networks ending, most of your data and programs run from the cloud.
When that happens, a single powerful device is not important. The experiences are, as is the availability everywhere on many surfaces. Less than 10 years from that reality.

Apl knows this...that's why they are trying desperately to transition to a services/entertainment company. Only real question is when the decline happens in Iphone..I think it has. It will recover this year due to X in the short-term then decline permanently IMO. they tried the same thing to pro-up ipad you saw interest then meh.
 
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I'm sure most here will hate these ads but all I can say is where have they been all this time? So much better than the your verse campaign. Short and sweet and perfect for TV which is where they better end up. I see Microsoft commercials on TV every day. I hardly ever see Apple commercials on TV anymore.
Completely agree! Apple was at its best advertising wise between 2004, 2011. This is when they had the get a Mac, iPad, and the old iPhone commercials with the white backgrounds. Used to see those "if it's not an iPhone it's not an iPhone and "ads all the time on TV and those "I'm a Mac and a PC" ads all the time as well
 
I'm sorry, what competition does AMD present at this point to anything but the lowest segment? As for ARM, since that same lowest segment is where it is trying to compete right now, it's more of a threat to AMD than Intel as well. Let those two fight over the bargain bin like Android clones battling it out for the sub-200 dollar handset market. No love lost there whatsoever from Intel.
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You have google, look it up.


Oh good grief
 
Bad ads. The humor isn't very funny and the selling points are pretty weak.

Better Than A Computer
:
About speed: It's faster than most laptops if you compare it to a laptop that's either cheap or old. Make a valid comparison (a new laptop in a similar price range) and the iPad Pro is not very powerful.

Never seen a laptop faster than an iPad Pro.
Even the most expensive.
 
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incorrect statement...

WoA "Windows on ARM" will be exactly the same speed as WoW (32/64) "Windows on Windows" every time you use a 32bit program with a 64bit processor emulation is used to run that program in the case of a 64bit chip you notice WoW64 is used to run 32bit. So Windows on ARM is basically WoA64 emulation to run 32bit.... you don't hear anyone even mention WoW64 speed issues at all...its because they are imperceptible to the end user.

Rest assured WoA will be bare metal performant and not be an issue at all, only limit currently is 32bit programs but that will change down the road.

In the future ALL programs will be virtualized. Its coming.

They demoed WoA on Snapdragon 820, and it was fast as can be with all four cores, the WoA production devices will use Snapdragon 835 which is quite a leap in performance. They ran on stage Windows 10 Enterprise (recoded completely for ARM) and x86 programs like Photoshop ..its a game changer and Chromebook killer.

Who would want.... A Windows 10 Pro/Enterprise device that can run x86 programs with 16 hours battery, thinner than a Surface Pro with LTE for < $300?.... I would, so would many others. Coming soon around the time Iphone launches most likely. I bet it makes calls too. Choices, choices. A pro computer?...absolutely based on ARM.
Not incorrect, but admittedly it might have been unclear. When I said slower than X86, I was referring to the benchmarks and the comparisons that were being made there and the effect the OS has on performance (not saying that the OS was slow because that's native to ARM). In the rest of my post I also mentioned emulation and native ARM support as a problem because it is. There will be a difference in performance but I guess the significance will be down to the user and the processor it's being compared to.

But I am excited to see what Microsoft and other companies do with this and I agree that it really will be a Chromebook killer. I just hope it pushes Apple to improve MacBooks in the same way rather than push the iPad as the competitor to those devices.
 
Only the last one with "ghosts" is actually good. The rest are kind of dumb (the Word one is borderline racist). Still, I like Apple going back to having some humanity in their ads.
 
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Instead of making the iPad better they are
A.) telling the customer their wrong
B.) claiming the iPad is not just as good but better than a full computer
C.) relying on bad advertisements to sell their device

A.) Correcting all the people who don't think the iPad is a computer replacement isn't the best form of advertisement

B.) The fact that you say it doesn't make it so

C.) Reference old apple ads on how to sell a product

My only assumption is that apple made such bad ads in an attempt to hook users by doing a viral campaign based on the fact that everyone expected a great ad but instead got junk and share it for the fact that they want others to see how bad it is.

The iPad is a great concept that with a little work could have become a full PC replacement or at least close enough so.
 
Not incorrect, but admittedly it might have been unclear. When I said slower than X86, I was referring to the benchmarks and the comparisons that were being made there and the effect the OS has on performance (not saying that the OS was slow because that's native to ARM). In the rest of my post I also mentioned emulation and native ARM support as a problem because it is. There will be a difference in performance but I guess the significance will be down to the user and the processor it's being compared to.

But I am excited to see what Microsoft and other companies do with this and I agree that it really will be a Chromebook killer. I just hope it pushes Apple to improve MacBooks in the same way rather than push the iPad as the competitor to those devices.

You do realise that means a combination OSX/IOS merger, no way the go through an OSX re-write when IOS exists as their predominate os, with a robust app store and all. Will be interesting to see is apl finally caves , like they did on the stylus. Or continue to hold onto OSX stubbornly.

I think they look at WoA success, then follow that path and unify the OS's across all devices like Microsoft did already. The real challenge will be to get IOS on par with Windows 10..or they could be in trouble.
 
You do realise that means a combination OSX/IOS merger, no way the go through an OSX re-write when IOS exists as their predominate os, with a robust app store and all. Will be interesting to see is apl finally caves , like they did on the stylus. Or continue to hold onto OSX stubbornly.

I think they look at WoA success, then follow that path and unify the OS's across all devices like Microsoft did already. The real challenge will be to get IOS on par with Windows 10..or they could be in trouble.
Yes the macOS they would use on ARM would probably not be the same OS in every aspect (although this could happen). I would like to see the ability to run iOS apps, especially games, however you then enter issues with the form factor meaning that would have to change in many ways. They didn't cave in on the stylus, because Steve Jobs was referring to it as the only display input, although they have with things like larger phones and smaller tablets so I'm interested in seeing what they will do in this space. So far they seem to just be ignoring it because it's too hard to deal with, and promoting the iPad as the best computer they offer.
 
Yes the macOS they would use on ARM would probably not be the same OS in every aspect (although this could happen). I would like to see the ability to run iOS apps, especially games, however you then enter issues with the form factor meaning that would have to change in many ways. They didn't cave in on the stylus, because Steve Jobs was referring to it as the only display input, although they have with things like larger phones and smaller tablets so I'm interested in seeing what they will do in this space. So far they seem to just be ignoring it because it's too hard to deal with, and promoting the iPad as the best computer they offer.

That and bolstering services to sqeeze more RPU out of the existing user (extra Icloud storage, matching fees, music, pay from retailers, app sales) . The Ipad was killed effectively by 2-in-1 and larger Iphones and the "pro" is not the answer. I believe they really thought car was the way to go "Ultimate Mobile Device" and figured out it was too hard. So next they try glasses with AR capabilities hoping the Apl user will buy: Iphone+ airpod+ glasses..perhaps they bundle it.

I really don't see a strong path forward for Apl past the X launch. The iPhone will eventually get replaced like the iPad did. I think they have a services company ala a modern AOL as plan B incase the Augmented stuff does not fly (which I believe is a real possibility if they launch too soon) . They know all this, they are not stupid..the high flying years are over they realise that.

Having tried Hololens (and Vive) I see its ridiculous value in Enterprise, consumer wise the tech is not easy enough yet nor seemless enough yet, not to mention the price. It will get there for consumers in several years though. when that happens don't invest in TV's.
 
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I actually quite like these as short ads, they sort of feel inspired by the Mac vs PC ads a little? Also it's unusual to see Apple include product criticism in their own adverts (on the first one), I know they put a twist on it but still

I watched the Virus one twice, love the GHOSTS ending on that.... fun!
 
Safari doesn't even let me look at the complete URL on my iPad Pro! I really like the iPad, but it's not much more than a great toy next to my rMBP.

So, if I understand correctly, you label the entire iPad a toy because one application doesn't do one thing you want it to do? You do realize you can install any number of other FREE browsers that probably do what you want, right? Ironically, Safari for the Mac has that same feature, yet it's configurable in Preferences. It's called the Smart Search Field. My suggestion is to send feedback to Apple www.apple.com/feedback and tell them that you want the Smart Search Field configurable in Safari for iOS.
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Only the last one with "ghosts" is actually good. The rest are kind of dumb (the Word one is borderline racist). Still, I like Apple going back to having some humanity in their ads.

So they use a black guy that speaks slang and that's Apple being racist? Here's a mirror. :)
 
Not a fan of the ads, I'd prefer a Surface Pro 4 for Word/Excel and it's more powerful than the iPad Pro IMO. I wouldn't miss LTE either, if I'm anywhere without WiFi it'll be on the train and I can tether from my iPhone if required.
 
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