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Man people don't get the point of these ads. They're not for geeks. They're not for people that read tech sites. They're for average consumers who are probably rocking some old Windows PC and wouldn't know the first thing about tethering from their phone. Said another way, these ads aren't for people who post to MacRumors.

It just infuriates everyone who has an idea what a computer should be. How're you going to access your files, or even load your photos on an iPad? You need 3rd party apps like DropBox, which is a total pain to transfer anything on your device, it's the most frustrating experience. Even on Windows you don't have such basic issues.
 
Yea , they buy PC's and quit providing Ipads (short lived experiment) to people since they never used them LOL

My company provides my PC. And for security reasons, even though I *can* do most of my work on my iPad, I don't. If what I'm working on isn't really confidential I'll copy it to my iPad to work on if I want. If we moved to OneDrive in 0365, I'd be able to do more on my iPad.

Corporations aren't who these ads are focusing on. Apple's IBM partnership aside, even the Mac doesn't see large inroads to the enterprise.

That said, what these ads hope to do is start to dispel the notion that iPads are consumption only, and that you can't do any sort of work on them. An iPad may not be usable for some period. That's fine. But the tone on these types of threads seem to be a lot of clutching of pearls over "'I can't do X' on the iPad, therefore they are rubbish."
 
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That's your opinion. Anyway I'll bet most users of Windows PCs are using them more for consumption (YouTube, Facebook, web browsing, movie watching) than productivity. Apple just threw in an ad about Office because it's the most well known PC software and a lot of people feel they have to have it on their computer.
"That's your opinion." No it wasn't opinion, it was a frank account of my experience. And it's certain it's an experience of many other iPad users. iPad reduces productivity. From least to most productive: iPod, iPhone, iPad, ... Mac.
 
Sure, the iPad Pro can replace some of the functions of a computer for some people. It certainly can't replace all of the functions for all people. As an example, I'd love to see the iPad Pro do even a 40 image integration with PixInsight. It would probably melt.

I liked the iPad when it came out. Had several. Now I don't see why I would need one except as an entertainment device. They're very helpful in a lot of very specific business settings but personally I don't see what I would gain by having one again.

I think Apple would have a better campaign trying to show how it can be an extension of a computer.
 
It just infuriates everyone who has an idea what a computer should be. How're you going to access your files, or even load your photos on an iPad? You need 3rd party apps like DropBox, which is a total pain to transfer anything on your device, it's the most frustrating experience. Even on Windows you don't have such basic issues.
iTunes does a lot of this but yeah, the iPad doesn't have a real file system and getting things on it is more
of a pain ;(
 
Apple shares that after they release a device, they completely abandon it.

A year later...
Why is this computer running a mobile phone OS?
Where are all the smart dock accessories?
Where are all the Pro specific apps?

Their solution? Release a new iPad Pro, shout how much better it is then last year, release Pencil 2 and Smart Keyboard 2 and leave the v1 users in the dust.

But don't worry v2 users, Apple will forget about you a month after launch.

Sorry for the sour grapes, I love my big iPad Pro but I seem to be the only one.
What a wasted opportunity.

Also, you want to compete with laptops? How about having 2 skus, 128 and 256 and put LTE in all of them.
 
Really? Skype can not do it. Hangout can not do it? What purpose - simply to show what I am working on. For example if I'm working in Photoshop with another designer and simply want to share it to work live with each other. I will kiss your feet if you have a solution but I'm pretty certain Apple has restricted this.

Sandboxing won't allow app to app capture such as that, it's part of the security model in iOS. In Skype (I use Skype for Business) I am able to share a Powerpoint Presentation so that I can display a slide deck while holding a web meeting. I can do the same with Goto Meeting (or share a web page if I prefer). I don't use WebEx as often but I believe I've done the same there too. Individual apps do allow collaboration on iPad, Pages/Numbers/Keynote all do this now so you can edit a document or slide deck together real time with a remote user. I'm not an Office user anymore but I seem to recall they have something similar. You are correct that Apple has not developed a general screen share feature at this time though and your use case doesn't seem possible. I wouldn't expect Apple to do so in that general of a manner either; instead I would either expect a protocol for App to App communication that can be controlled and enabled in settings so that screen content from Photoshop for example could be shared to Skype and streamed to a remote meeting participant or it would remain the purview of the individual app developers (as it is today) to provide collaboration capabilities in app.
 
The iPad Pro has replaced a laptop for many people. It can also do things a laptop can't. Both these things are true. But it is not a laptop replacement for all, and it can't do some things a laptop can do.

So both arguments are right. It just depends on what type of user you are.

I kinda fall somewhere in the middle. The iPad has replaced my laptop for many uses. But I still need a laptop/computer for other uses. I imagine that's the way it'll be for a long while.

Truth. I think most of the objections come from Apple's messaging that tries to obfuscate where an iPad does fall short, combined with their efforts to push their Macs toward similarly casual-user devices.

I have an iPad Pro, I quite enjoy it for digital art and causal computing. But I also do 3d rendering, compositing, motion graphics and large video editing projects. I benefit from all the processing horsepower and connectivity options that a 'traditional' computer can provide. Apple hasn't offered a meaningful bump in that department in a number of years. I don't want to switch back to windows, but I'm looking pretty longingly at the GPU rendering performance benefits of systems on that side of the fence. :(
 
It also doesn't have proper window support, doesn't have any kind of computer IO and doesn't even have file system support.s

So no, the iPad Pro is most certainly not better than a PC.

Those things don't make anything a computer.

You're used to 'Windows', not computers in general.

Computers were around well before 'windows', have had all sorts of IO through the years. iPads have IO - it's just not through wires, it's through wifi and the cloud.

And a file-system? iPads have files you can load and save. It's just structured different than 'windows' or 'DOS'. While in Word, you can create folders, put files into folders, etc. It works pretty much the same INSIDE Word as it would on a desktop. You can see the files outside of word as well if you're saving them on a cloud drive. You can copy files to other devices as well either physically through iTunes, or through iCloud. It just works different, that's all.
 
It just infuriates everyone who has an idea what a computer should be. How're you going to access your files, or even load your photos on an iPad? You need 3rd party apps like DropBox, which is a total pain to transfer anything on your device, it's the most frustrating experience. Even on Windows you don't have such basic issues.

iCloud Drive, OneDrive, GoogleDrive, and DropBox at this point are so integrated into the system, especially via extensions and the document picker that I don't really notice I don't have a Finder equivalent in iOS.

Except for the iCloud Drive Document Picker, where I go to save a file to iCloud and it expands the entire folder structure. Man that sucks.
 
Sure, the iPad Pro can replace some of the functions of a computer for some people. It certainly can't replace all of the functions for all people. As an example, I'd love to see the iPad Pro do even a 40 image integration with PixInsight. It would probably melt.

I liked the iPad when it came out. Had several. Now I don't see why I would need one except as an entertainment device. They're very helpful in a lot of very specific business settings but personally I don't see what I would gain by having one again.

I think Apple would have a better campaign trying to show how it can be an extension of a computer.
It is not as functional as a mac but does things My mac cannot do, in a much smaller and lighter footprint..
You can use it as a controller for many music apps and many of the apps come out for iPad first, vs android
and work better than android and many are not released for android.
That said, Tim is wrong it does not replace nor will it replace a mac ..at least right now.
 
It just infuriates everyone who has an idea what a computer should be. How're you going to access your files, or even load your photos on an iPad? You need 3rd party apps like DropBox, which is a total pain to transfer anything on your device, it's the most frustrating experience. Even on Windows you don't have such basic issues.

I have an idea of what a computer should be, and it doesn't infuriate me.

I think we need to be able to look beyond this message and understand what this marketing is for. For the MAJORITY of people who this is aimed at, how do they access files on this computer? Using one of many cloud options. How do they load photos? They take them using their iPhone and they fully sync using iCloud Photo Library.
 
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Apple was hoping by now we'd all ditch our desktops and switch to the iPad Pro. Cook: "Come-on Folks, what's a matter with you? Switch!"
Cook: "Just go ahead without their consent and cancel all laptops and desktops."
 
It is not as functional as a mac but does things My mac cannot do, in a much smaller and lighter footprint..
You can use it as a controller for many music apps and many of the apps come out for iPad first, vs android
and work better than android and many are not released for android.
That said, Tim is wrong it does not replace nor will it replace a mac ..at least right now.
Right, and the Mac does things an iPad cannot do. They don't replace each other. Ideally, for Apple, they should augment each other. I don't see the iPad ever replacing a real computer. It's geared towards different uses. I think the market is already deciding, though. The iPad will be relegated to specialized duty while phones and computers will bracket it.
 
I honestly do not understand the hatred for the iPad. Considering most people in the world are using computers that cost roughly the same as an iPad Air 2 to the price of an iPad Pro, I would consider the iPad better than a cheap laptop IMO. It is much more stable and reliable than a cheap laptop. The majority of people are typically using Office, music, and an internet browser, so iPad does suit a whole suite of people. Not everyone is coding, performing stats, etc.
 
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THIS. Some people love their iPads, flaws and all. Whenever I have to jump to macOS, my blood pressure goes up.
I spend all day on a computer

If I want to surf internet at home, don't want to get a computer out again.
 
Utlimately, the same users who can likely get by fine with a chromebook, can get by fine with an iPad Pro.

The problem is, when presented with $300 for a chromebook, or $900 for an iPad pro, if they can ultimately offer the same basic functionality, what is compelling about the ipad pro?

(This is software wise, not hardware, the iPad Pro hardware is fantastic, and the newest A series CPU's are more than enough for this sort of day to day activity). The problem is iOS. end of story. iOS is too walled for a "laptop replacement".

where's the full lightroom? where's the full word? where's the full desktop versions of software that can leverage the great CPU that Apple invented?

for the basic things? yeah, there's no real issues here. Heck, I use my iPad Air currently more than I use a laptop. it's lighter, and for sitting and the simple browsing and emailing, it's fine.

But as soon as I need to actually get work done, iOS is a restrictive mess that forces me to RDP into a real OS (either MacOS, Linux or Windows) to get anything more advanced done. all software limitations. Not hardware

That would come down to personal preference, personally I don't like Windows just like I don't like Andriod, so I'm etched into the ecosystem. But I get your point. I just don't think that Apple should now or ever put a full OSX onto the iPad, if people want serious work done (final cut, adobe photoshop and so on) then the Mac is the way to go. Personally I have an iPad Pro 12.9" and I also have an iMac 2012 and MacBook Pro 2011, they are all great devices and my MacBook Pro is a great machine that saw me through 4 years of university, however if I add a Smart Keyboard to the iPad Pro I could do the same type of word-pressing as I do on the Mac. However I still enjoy using a Mac with MacOS, but I have found that certain tasks I'm doing more of on my iPad Pro, I'm even writing this reply on the iPad Pro.

I do think that Apple should and probably will add more Pro functionality over time in terms of the software. Personally I would love to be able to annotate within safari and maybe even on the lock screen when I need to jot something down quickly. As for a ful OSX I don't think it would be suited to the iPad, and is better reserved for the Mac.
 
Oh, great! Now better than a Computer! Where can I download Xcode for iPad Pro to publish Apps directly into App Store? How is the App called to make a complete iOS System-Backup into my NAS? And is marking text really fixed on iOS?
 
Oh, great! Now better than a Computer! Where can I download Xcode for iPad Pro to publish Apps directly into App Store? How is the App called to make a complete iOS System-Backup into my NAS? And is marking text really fixed on iOS?
DON'T GIVE THEM ANY IDEAS!
 
So geekbench scores at roughly 60% of the 6700K in single core and about a third in multicore are meaningless? That's a high end desktop processor by the way. And this is in a light portable device that will go for 10 hours on battery rather than a tower that will double as a space heater in your office. Some hypothetical world in which MacOS is placed on an iPad Pro is meaningless, for every day general computing the iPad Pro is very fast and will beat most laptops in use today.

And please, define "actual operating system" for us, your definition seems to be contrary to the industry.

Well an actual operating system should have a user accessible file system for starters. That puts iOS behind pretty much every OS out there, including Android. Where are all the professional apps for iOS if its a "real OS"?. I bought a Surface Pro 3, which means I can run full productivity apps on my tablet. Let me know when iOS can run Adobe CC, Blender 3D, and Unity will you?

I very much doubt an iPad Pro could hold its own against my laptop. CPU is one thing, but mobile GPUs are still a far sight from what you get from a dedicated chip.

Try encoding video all day or doing 3D renders. If that ARM chip can even handle that workload, your not going to get your fabled "10 hour battery" and the thing will probably burn out without active cooling.
 
Wow this feels like a dream..... or more accurately nightmare. The 'better than a computer' is the worst.... and they've changed their banner from the MacBook Pro to the iPad Pro... :(

The thing that annoys me the most is that they're trying to attract MacBook users to iPad, reducing Mac sales. It looks like that hasn't worked so far and despite these ads being very aggressive in that message, I don't think it will change anything.

I would have thought they wouldn't be so direct in their ads since the "What's a computer?" ad had the worst like to dislike ratio of ANY video they've uploaded to YouTube. I guess I was wrong.
 
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