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Not a fan of the ads, I'd prefer a Surface Pro 4 for Word/Excel and it's more powerful than the iPad Pro IMO. I wouldn't miss LTE either, if I'm anywhere without WiFi it'll be on the train and I can tether from my iPhone if required.

I agree, as long as Microsoft does not ship a full featured Office to the iPad.

And I don't understand, why Apple does not use that "Vacuum" to create a fully featured iWorks competitor...
 
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I agree, as long as Microsoft does not ship a full featured Office to the iPad.

And I don't understand, why Apple does not use that "Vacuum" to create a fully featured iWorks competitor...

Yes Omg! I don't understand that either! iWork has good potential to murder office. But they simply don't seem to care!and that's a huge turnoff for me. That alone makes me considering going back to MS.

My mum uses an iPad Air 2 as her main device and it works perfect for her. So yeah it can be a main computing device. I can't be bothered until there's a decent program for number crunching.
 
So, if I understand correctly, you label the entire iPad a toy because one application doesn't do one thing you want it to do?
No, I label it as a toy for the whole experience, of which the Safari bar is one highly visible indicator. And I don't mean it negatively, I really like my iPad, just not for working.
 
I really love my iPad Pro, an awesome device for content, though come typing and say replying on forums like MR, it's ackward and I always reach for my iPad Air 2. Keeps me thinking the iPad 2 form factor is the perfect one for an iPad.
Just curious, what makes your iPad Air easier to use than your iPad Pro?

I agree, as long as Microsoft does not ship a full featured Office to the iPad.

And I don't understand, why Apple does not use that "Vacuum" to create a fully featured iWorks competitor...
I sometimes wonder if part of the deal to get Microsoft to make word for iOS was to neglect development of their own iWork's app suite. Shame, because I have come to prefer iWork's. Office for iOS doesn't even support iCloud syncing and sports an atypical share sheet system that is both confusing and frustrating to use.
 
I'm sure most here will hate these ads but all I can say is where have they been all this time? So much better than the your verse campaign. Short and sweet and perfect for TV which is where they better end up. I see Microsoft commercials on TV every day. I hardly ever see Apple commercials on TV anymore.

The problem are not the commercials but the message.
 
Bad ads. The humor isn't very funny and the selling points are pretty weak.

Better Than A Computer
:
About speed: It's faster than most laptops if you compare it to a laptop that's either cheap or old. Make a valid comparison (a new laptop in a similar price range) and the iPad Pro is not very powerful.

i completely agree with your points! i just wanted to pay my respects to some of the engineers who designed the chip.

from my understanding. there is no level 3 cache. as well as having a bigger size then intel chips which i can only i,shine is filled with more co-processors. which means it can. be more specialized.

So although the Ghz don't match up they doesn't mean their the same. but that doesn't mean it can do as much to be faster it's all about latency. and if those microscopic scans say anything true. apple made one fast processor. and it was due to those co-processors that would let them call it more powerful. that's why they named it ipad pro because it's sencerly a fast and capable processor.

doesn't change the limitations of the OS but just like all other apple projects go. as the hardware progresses so does the software. i wanted to point that out is all.
 
If I don't see iPad Pro being useful, then it's the truth and everybody else is false.

That's the mindset I'm seeing today. Glad that Apple is being run by people that are more open minded.
 
Everytime I have to use my iPad for anything beyond reading and browsing, my blood pressure goes up.

I have a family full of 'average users'. Like me, they all like the iPad. But as soon as they need to get some work done, they switch to some crappy pc. They already have difficulties finding out how to get stuff like photo's or documents on the iPad. Most don't even know what Dropbox is and they have difficulties understanding iCloud. Even a crappy pc makes more sense to them to do their work on then an iPad. People really using the iPad for work are power users like us, not the 'average' user these adds are aimed at.
 
Had it with all these FAKE ADS are the true enemy of all REAL users!!! iPads FAKE computers must be stopped!!! Army of REAL computer port users can use angry posts to put away these FAKE iPads and let computers be REAL again!!! SICK!

/s
 
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So, if I have £1,300 to spend in tech; I have 2 options:

a) iPad Pro 12.9, 256 gb = £909 + Apple Watch Series 2 £369 = £1,278
b) MacBook 256 gb = £1,219 (plus dongles)

Apple wants to make the iPad their entry price point computer; which to me is non-sense.. iOS was made as a MOBILE operating system; it will NEVER be as powerful as a desktop OS (MacOS, Windows, etc). If they install MacOS to the iPad; now we are talking...

PS: I really want the iPhone to be launched in June! :rolleyes:
 
Apple uses a LOT of black males in their ads.
Some marketing genius must have discovered that it's a target demographic they can milk for more money, but to be fair it's been going on for a long time now and not just by Apple. Of course it has the added benefit of being able to pretend it's all done in the name of "diversity" and similar rot, so bonus points there.
 
And that's precisely who the advertisement is targeted at - getting people on old PCs to consider switching over to an iPad.


I find tethering a lot more cumbersome than people here seem to be making it out to be. When I want connectivity on my iPad, I want it immediately, not wait that few seconds to go to the wifi settings and tether. Plus, it drains my phone's battery even more quickly.

I am a teacher using my iPad in the classroom and I have a multi-sim which uses the same data pool as my iPhone. It's just more convenient to have a dedicated 4g connection for importing files from dropbox and staying connected to the internet 24/7.


Not all touchscreen interfaces are created equal. Windows laptops sport operating systems designed with a keyboard and mouse in mind. iOS (and iOS apps) was designed from the ground up for touch and direct input. All other things equal, iOS apps will work better on a touchscreen compared to its desktop equivalent.


Convenience vs price. I chose convenience.


The primary reason I liked pages on my iPad is because it has just 20% of the features on Word for the desktop, and these are the 20% that I really only need. This means fewer redundant features cluttering up the interface, allowing me to better focus on getting work done, rather than grappling with a bloated interface.

The trick here is that "more" isn't always better, especially when "more" doesn't give people more of what they want, but instead saddles them with more confusion and complications that they need to contend with. Complexity is not the selling point here. Simplicity is.


Then they don't buy one. Plain and simple.

The ad at least gets people to re-evaluate their needs. How many people were browsing social media on their desktops long before it became prevalent on smartphones. How many people are performing tasks on a PC that doesn't really require the full processing power of a PC, and they would be better off trading the complexity of a PC for the simplicity and ease and use of an iPad?


I use the iPad to teach in the classroom and it's really an amazing device.

I would say that the iPad is superior in ways that aren’t important to you, and that’s fine – but just because you don’t value the same things as other people doesn’t make the product substandard. You should be able to look beyond your own needs and tastes. Not everyone is the same as you.

Look out everyone! Our dear 'Abby' is back - to tell everyone how they're wrong.
 
Not wrong, just not entirely right.

... according to ...
YOU

We get it: You LOVE your ios devices. They meet your needs.
Other people dont like them so much, and they dont meet their needs.

So try this on for size: You're both right!
 
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... according to ...
YOU

Who then, if not me?

Everyone here is speaking in absolute terms, as though they are the sole arbiters of what makes Apple and its products great.

"The iPad is not a PC replacement." For them. Don't presume to speak for me or anyone else.

"Apple is doomed unless it does 'X', where 'X' is something which clearly hasn't worked out so well for the competition. But hey, I suppose the armchair CEOs here know better. That's why they are posting here instead of running a Fortune 500 company outside.

"Airpods suck. Apple Watch sucks. Apple Pencil sucks. Original content sucks. Everything else Apple does sucks because they haven't updated the Mac in a manner which appeals to them." For them. Once again, don't presume to speak for me or anyone else.

The irritating thing about making absolute statements such as these is that I simply need to show that I am one such exception and their entire argument falls apart. There are people using iPads for meaningful work. There are many people who have joined the Apple ecosystem precisely because of what Apple has done in recent years (even if it has come at the expense of the Mac). Apple isn't perfect, but it isn't run by idiots either, and it's high time the critics here got off their high horses and their massive echo chambers.
 
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Who then, if not me?

Everyone here is speaking in absolute terms, as though they are the sole arbiters of what makes Apple and its products great.

"The iPad is not a PC replacement." For them. Don't presume to speak for me or anyone else.

"Apple is doomed unless it does 'X', where 'X' is something which clearly hasn't worked out so well for the competition. But hey, I suppose the armchair CEOs here know better. That's why they are posting here instead of running a Fortune 500 company outside.

"Airpods suck. Apple Watch sucks. Apple Pencil sucks. Original content sucks. Everything else Apple does sucks because they haven't updated the Mac in a manner which appeals to them." For them. Once again, don't presume to speak for me or anyone else.

The irritating thing about making absolute statements such as these is that I simply need to show that I am one such exception and their entire argument falls apart. There are people using iPads for meaningful work. There are many people who have joined the Apple ecosystem precisely because of what Apple has done in recent years (even if it has come at the expense of the Mac). Apple isn't perfect, but it isn't run by idiots either, and it's high time the critics here got off their high horses and their massive echo chambers.

Yes, so as I said in my addendum to that post, maybe your both right.
But you seem to take it as some kind of personal affront that people dont like this object that you love so much.
 
Were these ads made on an iPad Pro?

hardly - there's no usable video editing software on ios, let alone a professional one.

maybe you could kind of do it for web by using multiple apps and icloud drive, but it would take about 10 times as much time than on a desk-/laptop, and you'd had to pray that it was perfect on the first try - changing anything (e.g. the color correction you did in a different ad than the audio mastering...) would be an extreme pita. but still - no way to export or edit your video honoring tv-specs on ios.
 
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Yes, so as I said in my addendum to that post, maybe your both right.

But you seem to take it as some kind of personal affront that people dont like this object that you love so much.

I am irritated that people seem to be trying to force their own likes and dislikes on everyone else, and making the general tone of the forums here that much more toxic and hostile in the process.

When people ask me whether they should get an iPad (I am the Apple / iPad guy in my workplace), I don't tell them to get one simply because I own one and use it heavily. It is because I have used it extensively (this is my third iPad) that I am intimately familiar with its strengths and its limitations and I am keenly aware that my years of experience in making the iPad work for me is not so readily transferable to other people in such a short period of time. I will discuss with them what it is they want to do on the device and together, we decide if the iPad is indeed the best fit for them. And if they do decide to get an iPad, they have my personal assurance that I am always available as tech support and for advice on apps and workflows, to the best of my limited ability.

The iPad can work, but you must want to make it work, and be willing to not only tolerate, but also embrace the many idiosyncrasies of iOS and the iPad's hardware in general. Do this, and the iPad can be a better mobile computing experience than many a laptop. Fight it every step of the way and you will loathe the experience with every diver of your body.

Likewise, yes, there are things the iPad still can't do, but it's not the neutered Facebook / Netflix machine everyone here is dismissing it outright as.

What I want and hope to see is more robust and objective discussion on the respective pros and cons of the iPad, not people dismissing it outright. This, I feel, is doing the iPad a major disservice, and this, I will continue to fight and speak out against.
 
1-Faster than most laptops?!

2-What they fail to mention is that the OS was originally built to for a 2007 smartphone to compete against Nokia, Palm, and Blackberry. It was not built to replace OS X and Windows. Want to start the post PC era? build a new OS for iPads.

also, it seems that I have lived long enough to see Apple advertise Microsoft in their own ads. Microsoft office which is basically the alternative to the Apple suite (pages, numbers, keynote) which in the era of USB-A abandonment, 3 year no updates to Mac Pro, I am surprised it is still around.
 
How on earth can they promote it being better than a computer when you can not even share your screen? That is a fundamental function in any serious business. I can basically not use my iPad for work since a lot of our work is remote and screen-sharing. A devoted apple fan since 1993. This is bad Apple. Shape up. Why on earth should it not be possible to share my screen?

But you can share your screen. Is there any specific way you want to do it? Because you can do it and in many ways.


I find it funny how people try extrapolating their needs to other people. It might not be the right product for you, but it is for many others!
 
Just curious, what makes your iPad Air easier to use than your iPad Pro?.

Typing . The size of the iPad Pro, makes typing so ackward , iPad Air 2 can be held one had easy.

Surfing the web, iPad Pro is great, typing....ahhhhhrrghh
 
yeah, I've tried "touch OSx' before and it's horrible experience.

I don't want to see "OSx" on the iPad. There's no need. I want to see many of the software limitation factors that iOS has built in to be scaled back. If the iPad is supposed to be this magical computer replacement, it needs to do most, if not all the same things a computer running a full fat OS can do.

I do think they should add more Pro features and I have a feeling they will do so in IOS 11. But some people have been calling for a MacOS hybrid OS for the iPad or a Touchscreen Mac, Apple said that they did have working models of a Touchscreen screen Mac but it wasn't a good experience. I think adding OSX to the iPad would also be a bad experience, an Apple know it which is why they haven't done it already.

I know other people will probably say what about the Surface or other Touchscreen computers. I have to say I'm not impressed.
 
Nice quick spot ads, doing what marketing does- push whatever a company wants to sell.

Of course, if Apple wanted to push their own Macs, the same ads apply with only the most modest of tweaks.

“Better than a computer” can be “Better than a PC” (which we’ve seen before in a prior campaign that looks like it could be a relative of this one).

“Don’t hunt for wifi” can be the same by Apple opting to build LTE into Macs (too) as has long been (off an on) rumored or by buying an external LTE modem and just plugging it into a Mac. Yes that’s a dongle solution instead of built in (but we’re already getting used to dongles with our Macs, right?), but it’s also a far less expensive way to letting LTE solve the problem of hunting for wifi than paying the extra for LTE inside of a single device.

“Do more with Word” Is a comment even necessary? A computer version of Word brings ALL of the features of Word. And a Mac with Bootcamp allows the easy ability to run the fullest version of Word by firing up Windows within the very same box.

“No PC Viruses” Depending on if one considers “PC” to include or exclude Macs, the same argument can be applied to Macs. For those that do consider Macs a PC, change the word to Windows (viruses) and run with the same message. Also, along with not getting PC (or Windows) viruses, my iPad can’t run Windows software… but my Macs can… even simultaneously with it’s native OS via Parallels or similar.

Again, not putting down the ads, just pointing out that if the marketing agenda was to push Macs, the same general messaging could easily transfer. I own both iPads and Macs and personally see the former as still better for mostly consumption, the latter being far superior for actually getting things done (production). I realize Apple really wants/needs to sell more tablets but they sure make terrific "trucks" too.
 
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