It's like expecting Madonna to wear her bra on the outside all over again.
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Apple Launching New Apple Immersive Videos, Films and Concerts for Vision Pro
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It's like expecting Madonna to wear her bra on the outside all over again.
Imagine that! I do't think Apple makes any attachments for such small brains.
Plus, with those super long nails, I doubt they can tap their fingers.
i am sure those avp videos will be amazing given the quality of the lens, if anyone ever tried the disney soaring experience, i imagine it will be something like that but better given it's right in your eyeballs.
However apple really missed the boat, they should had all this content ready to go on launch, the amount of missed opportunities is staggering. I will emphasize again this is what happens when you have an operations ceo so far removed from actual product development.
Missed opportunities at launch:
1) Beautiful 360 videos of amazing places (they finally started to release them)
2) First row concert experience, ie taylor swift concert / Beyoncé etc.. given the mountain of cash apple has they could easily signed some contract with all the popular performers and filmed their live concerts front row and brought the experience to avp to all the fans, even better film it as if you are in a music video yourself with the performers...it will instantly turbo charge avp's popularity. No other head set can do that because of the poor resolution/lens. A huge missed opportunity
3) Sports events - courtside seats, you name it basketball, football, soccer so on. Those are a little more challenging given you have to play live and the contracts are complex. But given apple's cash pile i am sure they can make it happen. It will definiely attract many diehard sports fans, to be able to view superbowl 360 like you are there from the best seats? sign me up
4) Specialized avp movies / tv series with big name directors - drop a pile of cash and ask ridley scott to add an avp version of the new alien romulus movie where you are right in the middle. Or make an exclusive john wick movie filmed specifically for avp.... What's a couple hundred million $ when you already wasted tens of billions developing this thing to only sell no units.
5) And lets not even mention games or exercise apps on avp....
So many missed opportunities, i really wonder who is running content / product side of things for avp.
However apple really missed the boat, they should had all this content ready to go on launch, the amount of missed opportunities is staggering. I will emphasize again this is what happens when you have an operations ceo so far removed from actual product development.
Missed opportunities at launch:
1) Beautiful 360 videos of amazing places (they finally started to release them)
2) First row concert experience, ie taylor swift concert / Beyoncé etc.. given the mountain of cash apple has they could easily signed some contract with all the popular performers and filmed their live concerts front row and brought the experience to avp to all the fans, even better film it as if you are in a music video yourself with the performers...it will instantly turbo charge avp's popularity. No other head set can do that because of the poor resolution/lens. A huge missed opportunity
3) Sports events - courtside seats, you name it basketball, football, soccer so on. Those are a little more challenging given you have to play live and the contracts are complex. But given apple's cash pile i am sure they can make it happen. It will definiely attract many diehard sports fans, to be able to view superbowl 360 like you are there from the best seats? sign me up
4) Specialized avp movies / tv series with big name directors - drop a pile of cash and ask ridley scott to add an avp version of the new alien romulus movie where you are right in the middle. Or make an exclusive john wick movie filmed specifically for avp.... What's a couple hundred million $ when you already wasted tens of billions developing this thing to only sell no units.
5) And lets not even mention games or exercise apps on avp....
So many missed opportunities, i really wonder who is running content / product side of things for avp.
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No, but I have tried a few of them, including the VP. Not my "vision" of computing. Now if holography could mature to something like on Star Trek Next Gen and holodecks, I'd be all in.
What I really like is what is happening with AI on phones, tablets, laptops, and PC's. AI and natural verbal intercourse with a computer is my vision of modern and future computing.
Headsets...
Edit: My wife and I were talking earlier about this and I thought of a wearable that I'd really like. I wear glasses, and I think it would be cool to have access to info right on the lens of my glasses. If I could see and respond to my emails, messages, get the news and weather, search the web, make video calls and watch videos, play some games, and whatever other high tech goodies they could cram in...maybe some stat sensors for heart rate, blood oxygen, etc. in the nose pads and ear rest on the frames....I'd be all in.
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As much as I like content for the AVP, that's not the main reason I bought it.
Entertainment comes in second place. I bought it primarily as a productivity tool, something that would make me money and pay for itself.
You will use it for content / entertainment if they actually have any. What productivity tool are you actually using avp for, nevermind make money. Only thing it does is mimic multiple giant screens if you have a macbook but it's not very usable yet not to mention having it strapped to your head for hours is maddening. Unless you talking about some very specialized industrial use case?
I am curious what you are using it for as a productivity tool
Yes. You can swim with whales and sharks and explore the Titanic.
Even the most excited and optimistic AVP users have said it will be a multi-year-long slog. I’ve never heard the development and ramp up of AVP described in any terms except decades. That timeline changes nothing in the scope of spatial computing and Apple’s long term plans. If everything suddenly goes terribly wrong for AVP, Apple might kill it 5 years from now. But by all estimates, AVP is doing fine at the moment.
Awesome. They must produce as much content as possible while content creators gear up. The headsets look like they would be a lot of fun, but people buying them today do not have much content available to choose from. These sorts of videos go a long way in making the Vision headset purchase easier to swallow.
As an AVP owner all I can say is it’s about time! All of this content should have been ready at launch if they wanted to move more units. Whoever made the call to put the device out there on sale before this was all ready made a huge mistake unless somehow whether or not they’d put the money into post production etc. was driven by the initial sales numbers in some way but I doubt that to be true because they had already announced it would be available internationally at some point in 2024.
Anyway the immersive video has kind of been the icing on the cake, fun to demo when I have people over kind of stuff. I use the device on an almost daily basis for other things and absolutely love it and am glad that I decided to keep it. I bought it fully expecting that I’d be taking it back within the 14 day return window.
So while this new content will be nice they missed the boat in terms of using it to drive more sales in the short term but it’s pretty obvious from everything they have done and are doing that this is not a short term play and this corresponds with that. When they have a lower cost version of the device that ships in 2025 or 2026 this new content that they will putting out there, hopefully on a much more regular basis, combined with the WWDC announcements providing the tools for those who wish to produce immersive content on their own, will result in a nice library of content both from Apple and from others being out there and available from day 1 on that products launch day.
Given the cost of the current Apple Vision Pro if they are able to produce a device that starts at a price point that a lot more consumers can afford to pay and are willing to pay then that day will essentially be launch day in terms of it being the first time an affordable version of the device is attainable for a whole bunch of users who are currently priced out of the market so having a ready library of content like this on that day will be much more important than it what it was with the Apple Vision Pro when it launched.
At $3,499 (excluding taxes) this device was never going to sell a lot of units. It’s way too expensive for that and every indication from Cupertino has been that they are in this for the long haul. So that effectively also gives them another year or two to improve visionOS as well. What they’ve done with 2.0 seems much more like what I’d expect in a v1.5 then in a v2.0. There are still a ton of apps that Apple hasn’t ported to be native yet and we’ve been told it’ll be another year before Apple Intelligence makes it way to the device. Apple Intelligence, specifically the improvements to Siri, will be a huge difference maker when it comes to visionOS for a lot of users.
Anyway the immersive video has kind of been the icing on the cake, fun to demo when I have people over kind of stuff. I use the device on an almost daily basis for other things and absolutely love it and am glad that I decided to keep it. I bought it fully expecting that I’d be taking it back within the 14 day return window.
So while this new content will be nice they missed the boat in terms of using it to drive more sales in the short term but it’s pretty obvious from everything they have done and are doing that this is not a short term play and this corresponds with that. When they have a lower cost version of the device that ships in 2025 or 2026 this new content that they will putting out there, hopefully on a much more regular basis, combined with the WWDC announcements providing the tools for those who wish to produce immersive content on their own, will result in a nice library of content both from Apple and from others being out there and available from day 1 on that products launch day.
Given the cost of the current Apple Vision Pro if they are able to produce a device that starts at a price point that a lot more consumers can afford to pay and are willing to pay then that day will essentially be launch day in terms of it being the first time an affordable version of the device is attainable for a whole bunch of users who are currently priced out of the market so having a ready library of content like this on that day will be much more important than it what it was with the Apple Vision Pro when it launched.
At $3,499 (excluding taxes) this device was never going to sell a lot of units. It’s way too expensive for that and every indication from Cupertino has been that they are in this for the long haul. So that effectively also gives them another year or two to improve visionOS as well. What they’ve done with 2.0 seems much more like what I’d expect in a v1.5 then in a v2.0. There are still a ton of apps that Apple hasn’t ported to be native yet and we’ve been told it’ll be another year before Apple Intelligence makes it way to the device. Apple Intelligence, specifically the improvements to Siri, will be a huge difference maker when it comes to visionOS for a lot of users.
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The iPhone 1 wasn’t an iPhone level success.
Truth report!!!!! I don’t know of anybody sane who looked at this device and it’s price point and thought it would be an iPhone level success in terms of sales. What it might ultimately be is an iPhone level of success in terms of a computing platform paradigm shift if 10 years from now almost everyone has AR glasses they wear that has the same form factor as regular glasses or sunglasses but overlays what you see through the lenses with a graphical UI running a much more advanced version of visionOS (or something like it) that can do things like compare the face of somebody you’re talking to with known contacts and people you are friends with on social media and provide you with a name to go with their face if you’re terrible at remembering names like I am. In that way it might be a game changer but this device and this iteration of visionOS in this form factor with this price point? Hell no.
The Apple Vision Pro is the worst mistake Apple has ever made. They were doing that when all of their competitors had ditched the concept and were developing AI tech. Now Apple is way behind on the actual future.
Apple has missed nothing. These perspectives just baffle me, as though each and every product Apple has introduced didn't need time to mature. As if the iPhone launched with everything completed on day one. Is there seriously a complete lack of historical context?
As for the Immersive Video...the cameras to fully film this immersive content didn't really exist. Apple has had to work with camera manufacturers to even get the gear they needed to film the content. They started with what I've seen as cobbled together systems that were capable of capturing the content in high enough resolution.
I love my AVP, as I've said many times on this site. Part of the reason I don't talk more about it on this site is that each thread about the AVP, including the threads in the AVP specific forum, qet quickly flooded with haters. It's like grafitti that one has to wade through, and the conversations get derailed.
AVP derangement syndrome in full display.
I'm glad Apple continues to produce more content. That developers continue to release new apps. But even so, I'm fully productive in my AVP with what they've given me thus far.
Would be great to musicals and other theatre in VR. I wonder how much a "ticket" would cost?
This is brilliant! And solves the content complaint. VisionPro has so much potential. I wish Apple could bring the price point down without sacrificing features and quality.
…Apple has niche prosumer products they regularly update: The Mac Pro and the iPad Pro for example.
Such devices are the catalyst of making certain components cheaper or made at a scale beneficial for lower end products.
The Vision Pro is no different with components useful for even the Apple Watch and potentially lower end spatial computing hardware far more likely to be mainstream such as a non-pro Vision headset and AR glasses that also use VisionOS.
This is not unlike the role of the Pro Display XDR: Without that $5000 monitor, no MiniLed Dolby Vision HDR + HLG HDR with 1000 sustained nits and 1600 peak nits panels for Apple’s larger scale prosumer devices.
Even merely as a bigger screen for prosumer devices like a Macbook, it’s a productivity booster (prosumer/premium HDR support) in addition to a bigger, contextually more useful, flexible, private and versatile screen than most prosumer display set-ups.
This is especially true for on-the-go prosumer users using the Macbook/iPad Pro. And that’s before 2.0 5K2K mode.
Portable 4K+ prosumer displays without the laptop-class APU, 3D video, and HDR performance of the Vision Pro costs thousands.
The AVP was not intended and certainly not priced for a mass market. It is for early adopters, not your average consumer. Apple is trying to attract content developers to the platform to make all the things you list. My guess is that it will be about 4 years and version 2 or 3 of the Apple Vision (not Pro) before all the things you want are available on the day you purchase. This is a long game pushing out a new technology.
Remember when Apple Maps was released and wasn't as developed as Google maps? Everyone panned it. They said "Apple lost. Google won. Apple should give up."
It has been 12 years since Maps was introduced. It has been great for years now. Its directions, which at first would throw you in a vacant lot two cities away from your destination, are now pretty flawless. It works across the iPad, iPhone, MacOS, Apple Watch, and CarPlay. It integrates with Calendar, Messages, FindMy, Mail, etc. When Apple Intelligence is released, your map and location data will feed the context that the AI uses to help you plan and negotiate your daily business.
I admit that my first take on Apple Intelligence was the same as yours. Apple is behind the curve. They are and they aren't. They've been building hardware to accelerate AI for years. They've been building out their APIs and working on their own implementations. They are behind on releasing a general LLM a la OpenAI, but they never planned to do that. They have been working on more specialized AI to make your Apple devices more useful. [Besides, if they came out with an OpenAI competitor, you know the EC would throw a fit.]
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I already explained it in other threads how I use it for productivity; perhaps you could do a little search for it.
FYI, wearing the AVP for hours is far from maddening, at least for me. I don't mind it. I could use it for hours, or for a few minutes depending on what I need to do.
And not all content need to be 3-D, 180º or 360º. It a much better experience than going to the theater, including the iMax.
If you are repeating what you read/heard other say, you are missing out and also wasting your time and ours with a worthless opinion. Sorry, but unless you experienced it, your opinion doesn't have an foundation and becomes irrelevant.
This sounds amazing.
Except for the one video. I do not want immersive video of being in a submarine under torpedo attack. Doesn’t sound fun.
Except for the one video. I do not want immersive video of being in a submarine under torpedo attack. Doesn’t sound fun.