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I hope all of the people that are a part of the lay off are able to get jobs somewhere else. I think it is completely unacceptable that they couldn't find something for these people. So they can spend 10 Billion on R&D for a write down but let's screw over the people that did all the hard work??

And btw who wanted this project? Tim Cook.

It needs to be said, Tim Cook is not a good CEO for Apple. He is going to continue to drag them down.

The Apple train... Choo Choo All aboard... Next Stop- Lack of Innovation and then Planned Obsolescence.

Guess what we get soon? Another batch of Air Pods! Why? Let's confuse people even more with the ridiculous amount of options for Apple products!

Or better yet... An iPhone and iPad that barely has a new feature!

Who wants an Apple Watch that can't use the Oxygen Sensor because they ripped off a patent? How many patents is that now that they ripped off?

It is actually embarrassing at this point.

This whole marketing BS that Tim spews every time during at a product presentation "At Apple..." He has ZERO Vision.

I hope the world starts to see Apple for what they are: Arrogant/Greedy

The DOJ case should shed some more light for the world.

Here is a Tim Cook quote:

"Our goal has never been to make the most. It's always been to make the best. For us, the most important thing we can do is raise people up - that is, either by giving the ability to do things they could not otherwise do, allow them to create things they couldn't otherwise create."

Right Tim Cook! You really care about people. 🤢

How is it Apple's responsibility to find something for "these people"? Last time I checked we live in America, and I've been laid off before and it's my responsibility to find a new job.
 
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It’s actually easier to innovate with smaller dedicated teams. 2000 employees is quite a big herd to be steered and managed.
There are a lot of components in a complete car covering a huge range of specialist skills (electronics, tyres, transmission, lighting, bodywork & chassis, upholstery, ash trays sandalwood vape holders, etc. etc.) esp. if Apple wanted every component to be distinctive in some way to justify a premium price. Then there's planning and tooling up for mass production (Apple would have at least wanted to start with a USA-wide launch with a worldwide roll out not long after...) marketing, distribution, logistics, compliance with legislation across various states - and later countries... plus the requisite team of lawyers to register all those patents and fend off the inevitable lawsuits from Big Auto....

It's not like the good old days when a couple of people could hand-assemble a few dozen computers in their garage to fund the next stage...

What we've actually seen via initial announcments and leaks - some concept artwork, some existing vehicles adapted for automation, maybe the release of Carplay - makes that size of team sound absurd, but I guess it depends how close they got to actually rolling out a product.

Is this a case of "the mythical man-month strikes again" - or was there an "oven ready" Apple Car ready to go just as soon as they got the last few bugs out of the "magical" self-driving software...?
 
Absolute dog **** quality. The number of videos I've seen of people showing how misaligned panels are on a brand new car.. lol.
I think Tesla used to have bad build quality, but latest ones I've seen are not bad at all. Yet this is what I get on my $70K 2024 Jeep Grand Cherokee which Jeep says is within tolerances so won't touch, a few of the other doors are also like this, so its not just Tesla, they just get the bad press!

1.jpg
 
Couldn’t they have just released another dongle or polishing cloth to make up for the $$$?
If they put 600 highly paid people working on a polishing cloth, it'll be the most ultimate polishing cloth ever made by humankind. Nothing less than a breakthrough in science and a piece of art.
 
600 people is a lot. And a 2000 person team. All for it to be scrapped?

With a team that large you’d think they would have really been able to create something amazing.
Actually teams that large involve too much politics to get anything done. Most innovations have smaller initial teams.
 
I wish they would just invest in or outright buy Rivian. Rivian, unlike Tesla, builds quality vehicles. They keep improving build quality and it would be nice to see them remain. I think they will regardless, but this could give apple the EV they want and help Rivian. Seems mutually beneficial.
 
Sorry they are losing their jobs guess there is no other placement within the company but electric cars suck anyway 🤔
 
They’ll get jobs very easily and probably got a decent severance. Having said that there are many other areas of Apple that could use some help….like Siri and iOS software. Both are buggy AF For years.
The problem here is not, that there is not enough people, it is the lack of leadership directing people and expecting quality results.

The current management does not appear to have any expectations of code quality. It is all meet the schedule for as little cost as possible. Apple engineers know how to do better, but Apple management seems like they do not care.

That is why we get half done software with obvious bugs from every release.
 
Doesn’t help that the entire right-wing media echo chamber rails on EVs and makes them political to protect the oil tycoons of the world.
I am going to counter act that statement with how is the majority of electricity being generated in the US? Coal maybe? Not to mention the power grid can't handle it. And EVs suck in cold weather.

I would be much more receptive to EVs if the majority of electricity was generated by Nuke plants.
 
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Not a good time to be making EVs like it was 3-5 years ago unless you're getting government subsidies---just ask Hertz why they dropped EV car rentals. Also, the public is shifting back to Hybrids or ICE only. I would have liked to see another competitor in the market but it doesn't appear that will happen.
Maybe they should work with manufacturers integrating their systems in controls, commands, sound and music, etc
 
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Not a good time to be making EVs like it was 3-5 years ago unless you're getting government subsidies---just ask Hertz why they dropped EV car rentals. Also, the public is shifting back to Hybrids or ICE only. I would have liked to see another competitor in the market but it doesn't appear that will happen.
Maybe they should work with manufacturers integrating their systems in controls, commands, sound and music, etc
I think Toyota is doing something with hydrogen based ICE. Once they work out the storage and a easy way to get the hydrogen, those will all be clean burning.

Toyota Mirai

Already selling a product, hot damn.
 
I wish they would just invest in or outright buy Rivian. Rivian, unlike Tesla, builds quality vehicles. They keep improving build quality and it would be nice to see them remain. I think they will regardless, but this could give apple the EV they want and help Rivian. Seems mutually beneficial.
Rivian loses $43k on every vehicle they sell. And this is on a vehicle with an ASP of $92k.

And they have a growing inventory of unsold vehicles currently exceeding over 10,000
 
They are if you include the full supply and fuel chains in comparisons

EVs are awesome…. Especially as daily drivers.
I’ve been driving one for 4 years now
Let me correct that for you, "They are if you include the theoretical efficiencies from full supply and fuel chains in comparisons and exclude the real costs or other downsides to, for example, the environment and children that exist today".

For example, almost all EV chargers get their electricity from some form of the renewable resource called petroleum.

Converting from petrol to electricity has more losses than just using petrol directly. So EVs are already behind.

Sure some charging electricity comes from the Nuclear, but if you consider the real cost of nuclear waste and hazards to the environment, it is not better.

Wind, again not much better now that we know wind generator blades are filling the landfills after 6 to 12 years. They also hurt the environment by killing animals and changing migration patterns.

Solar, again not much better, sure solar panels last 20+ years, so they are not filling up the landfills, but they decline in efficiency starting day 1 and are unreliable especially in the winter.

If you consider the real cost to children and the environment mining materials for batteries, which have to be replaced every 6 to 10 years, then the picture is not so pretty. If you consider that the materials for batteries are not renewable and not as available like petrol, then not much better.
 
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I am going to counter act that statement with how is the majority of electricity being generated in the US? Coal maybe? Not to mention the power grid can't handle it. And EVs suck in cold weather.

I would be much more receptive to EVs if the majority of electricity was generated by Nuke plants.
Our friend had 2 Tesla cars. He lives in GA and came up over the winter and said he usually gets 280 miles per charge, but this cold night he drove up was 185 miles per charge and took him forever to get here.
 
this is really... really disappointing.
The tech industry has been very disappointing in its approach, using AI/the pandemic/whatever as the all-mighty smokescreens to restructure their failing and costly business models.

As usual, those at fault of making such bad decisions leading to restructuring plans are not the ones getting laid off, either.
 
I believe EV owners are going to be in for a reckoning when they need new batteries.
 
Doesn’t help that the entire right-wing media echo chamber rails on EVs and makes them political to protect the oil tycoons of the world.
It isn't political. They just aren't good. Average like 250 miles of range and you have to sit an hour to charge. No thanks. I'll stick to my gas car I can fill up in 3 minutes.
 
Well, we also do not know if this is the first of a long list of layoffs or the only layoffs that are going to happen. Maybe they are testing the waters or staggering the layoffs for some reason.

Just saying.

Yeah... I guess one can go through life looking for and predicting gloom and doom being just around the corner, and expecting the worst.

I, instead, choose to rely on published facts.
 
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Doesn’t help that the entire right-wing media echo chamber rails on EVs and makes them political to protect the oil tycoons of the world.

I have friends like this ... they are against EVs ... "because"

(they've been told by their flavor of "news" that it's bad ... and the Earth has always been changing ... so just buy more Exxon shares and grab a new F350 quad cab for doing daily errands)
 
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