Well they've got a looonnnnnnngggggg way to go. I'm glad they aren't giving up but it seems very naive of them to think that they're anywhere near. They've improved a lot over the past 6 years but they're still nowhere compared to Google. Give me one reason why anyone should use Apple Maps over Google. It has a slightly nicer and more responsive interface. That's it.
Apple Maps still can't reliably auto-complete addresses or even understand them if they are partially entered or contain spelling mistakes. With Google, you can type pretty much whatever the hell you want and it will always know exactly what you mean, no matter how incomplete it is.
Oh and if I'm in a city right now, and type in a street address without specifying the country or city, then for the love of God, search in the city I'm in right now, and not in China, or Korea, or in Uganda, or some totally random country across the globe, just because 2 out of 18 letters happen to almost match! This drives me insane.
Also, don't offer me 19 other choices that are somewhat similar in other cities and countries. Except in rare cases, there should always be one obvious solution to an address. It's rare that there are two roads of the same name in a city. It happens, maybe once out of 100 cases, but that's about it.
Also, if I type the name of a famous street, it should assume that's what I mean. Not some shop that sells ice cream that happens to have a similar name. And please try to know the difference between street names and business names.
It feels like Google Maps is in 2018 while Apple Maps is in 1999 in terms of search term parsing and resolution. I guess Google being Google knows how to deal with human-entered search terms. But it's easy to underestimate just how much we've become used to it. Just Google anything and you instantly get what you want, or else it probably doesn't even exist. There's a lot of hard work behind that, and Apple doesn't have that kind of experience.