Damn, the ignorance and fact-dodging is incredible in this response. Samsung innovated the technology; they're idiots for implementing it early on (how do you think products ever improve? hmm?). LCD still has some advantages-- name one aside from cost vs SAMOLED integrated capacitive touch panels. And for your completely uninformed brightness argument that may have been true generations of AMOLED panels back? Read it and weep, son.
The S7 has superior white efficiency while lighting 1.7 times as many pixels as the iPhone!!
Before you start accusing me of photoshopping, have a look at the source data here.. where displaymate calls the iPhone the "best LCD display"... key word LCD-- that's kind of like having the "best CRT monitor" today. Yes, I know it is producing slightly less brightness than the iPhone based on cd measurements, but it is an astonishing feat, and when scaled to account for the amount of pixels on each screen, the Samsung is in another arena altogether.
Oh, don't forget to name the "advantages" LCD has over OLED; don't even bring up blue emissive polymers; that issue has been largely resolved since Kodak first was concerned with it in the late 1980's. The Pentile argument is also tired; the displaymate articles I've referenced will show you just how out of touch you are.
http://www.displaymate.com/Galaxy_S7_ShootOut_1.htm
http://displaymate.com/iPhone6_ShootOut.htm
Max, I just saw your other post about how DisplayMate isn't the only display reviewer and "other" websites talk about defects in the S7 display. PLEASE do provide me with this information and links to said websites. Also, please provide me a link to recent discussions of your allegation that blue emitters fade in "months and after 1 day" in AMOLED panels-- total ********, maybe you didn't realize you're talking to a chemist.
I just wanted to followup; do specs have any thing to do with user experience?