you're complaining about iThings...how ironic
MacRumo(u)rs needs no iron curtain between "Pro's" and the rest.
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Apple NAB Special Event This Weekend
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you're complaining about iThings...how ironic
MacRumo(u)rs needs no iron curtain between "Pro's" and the rest.
I'll be there, going to Vegas tomorrow
I work for a well-established Apple Video VAR in the Mid-Atlantic, and leave for Vegas tomorrow with our crew. Should be a fun show, and we will be at the event.
While I have no insider information at all, I think the following would be pretty believable:
Final Cut Studio 6, or whatever they end up calling it. My gut tells me it will now scale nicely to 2K and maybe 4K, have Redcode support for the Red One camera, but some of these features may require a high-end 3D gfx card and a high-end AJA or Blackmagic Designs capture/monitoring/accelerator card.
Logic Pro 8 -- please, please Lord! We've been waiting for sooooo long...
Blu-ray burner as a BTO option in Mac Pro? Maybe. Would be nice, especially for backup/archiving of video media, P2 cards, yadda yadda.
AVCHD support would be really nice -- I have a GOV client who uses the format, simply because the cameras are such a small form-factor, and they need that for the kind of stuff they do. I do dislike the format, though, or frankly any format that is either interlaced or not just I-frames (damn you P and B frames! Damn you!)
Easy mixing and matching of codecs/frame sizes on the timeline would be nice, but Quicktime isn't always so pretty for these kind fo transcode operations. So along with that, a simple improvement in Quicktime's underlying math for transcode operations.
Is Quicktime and QMaster already heavily multi-threaded? Honestly I can't remember off the top of my head. More advancements in this area would be nice, especially with the 8-core MONSTERS that are now available.
MAYBE a new MacBook Pro -- they unveiled the 17" MBP at NAB last year, so it could happen again.
Free drink coupons and gambling chips for all attendees! Hah, OK, it would be nice, but I guess unlikely.
Obviously along with a new Final Cut would come a new Motion, Soundtrack Pro, Compressor, DVD Studio Pro. So new goodies for all those apps.
Apple bought Proximity Group and Artbox for a reason -- so some kind of digital media asset management solution, probably nothing too alien from Artbox, maybe even more or less identical, cleaned up a bit, and the server component running on OS X Server.
Apple bought Final Touch HD for a reason -- maybe some news on a high-end color correction/grading system?
We know Shake is EOL, but Apple isn't going to get out of the high-end compositing business, especially with high-quality independent digital cinema on the verge of explosion. So some new product that Shake has morphed into, probably leveraging Core Animation, or at least some of the Core Animation frameworks so they can get it out before 10.5 ships.
Well, looking at all the above (and trust me, I know this side of Apple's business extremely well), nothing above looks too unbelievable at all. But it's a LOT of things, and this could mean a VERY exciting NAB for Apple (good thing, too, cuz last year was pretty lame.) And some of those points do seem to indicate that a high-end compositing/color-correction system could be a reality.
OH GOODY! Can't wait to show up in Vegas tomorrow, it's going to rule!
I work for a well-established Apple Video VAR in the Mid-Atlantic, and leave for Vegas tomorrow with our crew. Should be a fun show, and we will be at the event.
While I have no insider information at all, I think the following would be pretty believable:
Final Cut Studio 6, or whatever they end up calling it. My gut tells me it will now scale nicely to 2K and maybe 4K, have Redcode support for the Red One camera, but some of these features may require a high-end 3D gfx card and a high-end AJA or Blackmagic Designs capture/monitoring/accelerator card.
Logic Pro 8 -- please, please Lord! We've been waiting for sooooo long...
Blu-ray burner as a BTO option in Mac Pro? Maybe. Would be nice, especially for backup/archiving of video media, P2 cards, yadda yadda.
AVCHD support would be really nice -- I have a GOV client who uses the format, simply because the cameras are such a small form-factor, and they need that for the kind of stuff they do. I do dislike the format, though, or frankly any format that is either interlaced or not just I-frames (damn you P and B frames! Damn you!)
Easy mixing and matching of codecs/frame sizes on the timeline would be nice, but Quicktime isn't always so pretty for these kind fo transcode operations. So along with that, a simple improvement in Quicktime's underlying math for transcode operations.
Is Quicktime and QMaster already heavily multi-threaded? Honestly I can't remember off the top of my head. More advancements in this area would be nice, especially with the 8-core MONSTERS that are now available.
MAYBE a new MacBook Pro -- they unveiled the 17" MBP at NAB last year, so it could happen again.
Free drink coupons and gambling chips for all attendees! Hah, OK, it would be nice, but I guess unlikely.
Obviously along with a new Final Cut would come a new Motion, Soundtrack Pro, Compressor, DVD Studio Pro. So new goodies for all those apps.
Apple bought Proximity Group and Artbox for a reason -- so some kind of digital media asset management solution, probably nothing too alien from Artbox, maybe even more or less identical, cleaned up a bit, and the server component running on OS X Server.
Apple bought Final Touch HD for a reason -- maybe some news on a high-end color correction/grading system?
We know Shake is EOL, but Apple isn't going to get out of the high-end compositing business, especially with high-quality independent digital cinema on the verge of explosion. So some new product that Shake has morphed into, probably leveraging Core Animation, or at least some of the Core Animation frameworks so they can get it out before 10.5 ships.
Well, looking at all the above (and trust me, I know this side of Apple's business extremely well), nothing above looks too unbelievable at all. But it's a LOT of things, and this could mean a VERY exciting NAB for Apple (good thing, too, cuz last year was pretty lame.) And some of those points do seem to indicate that a high-end compositing/color-correction system could be a reality.
OH GOODY! Can't wait to show up in Vegas tomorrow, it's going to rule!
I hope they roll Final Touch HD into FCS that would be excellent!
And pretty please a multicore aware version of Compressor!
And pretty please a multicore aware version of Compressor!
I agree. Logically, this forum is dominated by consumer-level users. There's no reason to create a whole sub-section of this website for just two users clamoring for it.
LED displays a possibilty...Samsung have already unveiled theirs at NAB...
http://hardmac.com/news/2007-04-12/#6646
http://hardmac.com/news/2007-04-12/#6646
Pro Section
I would love to see a Pro section of this website. It wouldn't be an iron curtain by any means, but rather, a way of encouraging people to post in the appropriate areas. NAB is not going to be iLife, new iPods, or frankly anything consumer-level. There's no reason why teenagers who know little/nothing of the Pro market should feel the need to whine about this kind of stuff when a lot of Pros would prefer to have serious, useful, technical discussions relating to this kind of subject matter. But it's very tough to do that when 9 out of 10 posts are irrelevant, misinformed, or what have you.
I would love to see a Pro section of this website. It wouldn't be an iron curtain by any means, but rather, a way of encouraging people to post in the appropriate areas. NAB is not going to be iLife, new iPods, or frankly anything consumer-level. There's no reason why teenagers who know little/nothing of the Pro market should feel the need to whine about this kind of stuff when a lot of Pros would prefer to have serious, useful, technical discussions relating to this kind of subject matter. But it's very tough to do that when 9 out of 10 posts are irrelevant, misinformed, or what have you.
I am guessing:
1920x1200 Display Resolution 17" MacBook Pro
1650x1050 Display Resolution 15" MacBook Pro
1440x900 Display Resolution 13" MacBook
LED-lit displays for laptops and cinema displays
Final Cut Studio 6
Update to Quad Core Mac Pros and Core Duo Mac Minis
1920x1200 Display Resolution 17" MacBook Pro
1650x1050 Display Resolution 15" MacBook Pro
1440x900 Display Resolution 13" MacBook
LED-lit displays for laptops and cinema displays
Final Cut Studio 6
Update to Quad Core Mac Pros and Core Duo Mac Minis
I really don't see any ACD updates commin' at NAB.. I really think it's to early to get any LED displays now because the price would be too high and the pannel is a bit thicker than a normal LCD (am i right here?).
I just ordered a 30" ACD with the price drop, which should be home on monday. I was so tired of waiting for upgardes that i do believe, won't come until the end of the year, thought i would have loved to see ACD with isights HDMI and Firewire 800. I hope i'm wrong and they do release thoses things on sunday. If so, i'll ship back my 30" box still sealed to the apple store and will order a brand new one straight away even if it's a 400$ more.
I just ordered a 30" ACD with the price drop, which should be home on monday. I was so tired of waiting for upgardes that i do believe, won't come until the end of the year, thought i would have loved to see ACD with isights HDMI and Firewire 800. I hope i'm wrong and they do release thoses things on sunday. If so, i'll ship back my 30" box still sealed to the apple store and will order a brand new one straight away even if it's a 400$ more.
I agree, and I just mean that in one sense both are "hardware based", it's just that Apple bases in on it's pro computers, while Avid doesn't make any computers, just boxes and cards.
To me the philosophy is similar, and it supports the argument that an Extreme-version of FCP would be a diversion from Apples current strategy of making top-end pro machines that does the work of other companies "boxes and cards". I don't know if this made sense, but i didn't misunderstand you, I think we were just talking in different jargon.
Of course software is hardware based in the most general sense of the term because you have to have a computer to run the software. I agree that the "jargon" may be the problem. In the US when talking about gear like this if something is refereed to as "hardware based" that basically means it needs a specific piece of proprietary hardware to function.
iGuy, if you want to talk more about pro stuff there are plenty of pro forums like dvxuser.com, dvinfo.net, reduser.net, hdforindies.com, creativecow.net, and 2-pop.com that will have more in depth discussions about NAB. Macrumors is a general purpose site and I see no reason to segregate it (especially since there are very few "pro" members relatively speaking).
Lethal
I think it would be better for Macworld New York to start again and Apple to stop making product announcements at NAB, the Developer's Conference, etc.
But why wouldn't Apple make product announcements at NAB when NAB is the largest conference of one of Apple's key demographics?
Lethal
To give you my two cents' worth, I think it's not just the Leopard delay that's upset people. It's more of a cumulative effect. Disappointment after disappointment after disappointment. People are getting pissed. Sure, many here believe that Tiger is still the best OS out there. But this is the world of computers, where it's often the 'latest is greatest'. Right now, Vista is the latest. And in the retail desktop computer sector, Windows PCs with Direct X 10 graphics cards are the latest. Apple needs to play catch up, and quickly. I'm not going to upgrade my iBook to an iPhone, that's not what I need right now. Hopefully the Pro users will get what they want from NAB, but I'm greedily hoping for a treat for everyone else out there too...
Frankly the people whining about the Leopard delay almost invariably are the one who get the least amount of production done with their computers.
If I go over to Creative Cow (Pro video site) I'm not going to see even %10 of the whining. People that earn their living with a computer realize that when an OS "does" come it must work as advertised. They engage in needless speculation they don't look forward to the next OS as some sort of life fulfilling event. The Mac is a tool that they use to put food on their table.
So with this in mind NAB could indeed be the launch pad for a product or not. You will not see consumer stuff launched at a Pro event.
If Apple were to show Final Cut Pro 6 and the rest of the studio. If they wre to say "this stuff is Leopard only and will be delivered in October" most Pros would simply look at the new features ...ascertain where they can make more money (justifying the upgrade) and the potential for downtime or learning new features. There's no rush if you have billable clients in queue.
Macrumors is a great site but Pros won't come here enmass because they don't have time to wade through posts from people outside their industry with no knowledge of what "they" need to move their business forward.
There are Pros on here that come as Mac fans and we're lucky for that.
If I go over to Creative Cow (Pro video site) I'm not going to see even %10 of the whining. People that earn their living with a computer realize that when an OS "does" come it must work as advertised. They engage in needless speculation they don't look forward to the next OS as some sort of life fulfilling event. The Mac is a tool that they use to put food on their table.
So with this in mind NAB could indeed be the launch pad for a product or not. You will not see consumer stuff launched at a Pro event.
If Apple were to show Final Cut Pro 6 and the rest of the studio. If they wre to say "this stuff is Leopard only and will be delivered in October" most Pros would simply look at the new features ...ascertain where they can make more money (justifying the upgrade) and the potential for downtime or learning new features. There's no rush if you have billable clients in queue.
Macrumors is a great site but Pros won't come here enmass because they don't have time to wade through posts from people outside their industry with no knowledge of what "they" need to move their business forward.
There are Pros on here that come as Mac fans and we're lucky for that.
Sorry, I should have clarified. I meant consumer products. Things like the pro-level apps and even Cinema displays, yes, announcing those at a video/broadcaster focused event makes sense. But not iTMS-related announcements (which I seem to remember them doing one year) or Macbooks.
I don't remember Macrumors ever billing itself as a pro-anything site. Complaining that Macrumors will never be a great place for professional video editors because of the con/prosumers posting is like me going to a country bar and complaining that the place will never attract the techno crowd because the mechanical bull.
I understand where you were going with that analogy, but I have to disagree. As part of the techno crowd, I think the mechanical bull is probably the most intriguing thing I would find at a country bar. It's everything else that would have me complaining!
Thanks for asking this: I was wondering the same thing. All current ACD's are "HD" already.
Neither do I which is why my post is absent of any statements regarding MacRumors appealing to Pros.
I was clear in my posting why Macrumors would not appeal to Pros at large. This rebuttal comes on the "strength" of a strawman argument.
Try again. I'm not "that" easy.
You stated that pros will not come here because they do not want to wade through all the posts that are not germane to their interests.
I think that your post was taken as a criticism. Hence, his rebuttal.
If your post was not intended as criticism (of the forum quality, forum participants, etc), then wasn't it merely a statement of the obvious?
That's difficult to prove, but probably correct...
The way I view Macrumours, is that it's a rumour site - like a gossip magazine for the Apple curious - not a place that professionals should be spending their working time looking at anyway.
But yes, I agree with you about the dependency on an OS being reliable. Which is why corporate IT departments never install an OS as soon as it comes out. Whether it is Windows or OS X. Therefore naturally they don't care if there's going to be a delay to a major release or not, since it's not going to be deployed anyway.
I agree I want something that I could actually upgrade other than a MacPro which me as a student has no use for but I have outgrown my imac (Space and Ram) and am not willing to look at a Mac Pro. I would still buy an apple display so there would be an extra sale right there. But for now I am going to keep using my imac until I get ready to download another episode and my mac tells me there is no more room. I have an external HD but only use it for backup and want to have access to all my files all the time. Please give us this option.
Yes indeed. In the absence of any empirical positive or negative tone people will allow their perception to "color" what they read. Thus he probably thought I was slamming MacRumors posters of which I'm a proud poster who's been here years.
I wouldn't say that it is obvious and you will find that EVERY year NAB is "supposedly" the launchpad for iPods or consumer laptops. Some people simply don't know it's a Broadcasters show. I'm ok with that.
Nigh impossible
Great point on the delayed deployment. I wonder if consumers aren't actually following suit or will. I'm sure we could all keep a lowly G4 around for "testing" that new OS safely