Thats kind of cool. I also don't understand why it takes so long for a movie to go on sale after its in the theater. Especially a digital copy. I need Fantastic Beasts. Now.
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Apple Negotiating to Offer Rentals for Movies Still in Theaters, but at a Price
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$25 to $50 for a rental while it's in theaters? I'd be in for $25 to $35. Go above that and I'd just wait to rent the movie at a much lower price after it's out of theaters.
For $25 to $35, it's worth it to not have to fight traffic, find a place to park, and deal with a theater that, in many cases, is filthy. Plus, I can sit at home and basically have a bottomless Coke from the 2 liter in my fridge that cost me $1.00 as opposed to paying $5.00 for one drink at the theater.
Once my kid is old enough to want to go to the theater, though, that changes the dynamic and I would be willing to pay upwards of $50. Right now, it's just me and my wife going to movies when there's a movie we want to see and we can find a babysitter.
For $25 to $35, it's worth it to not have to fight traffic, find a place to park, and deal with a theater that, in many cases, is filthy. Plus, I can sit at home and basically have a bottomless Coke from the 2 liter in my fridge that cost me $1.00 as opposed to paying $5.00 for one drink at the theater.
Once my kid is old enough to want to go to the theater, though, that changes the dynamic and I would be willing to pay upwards of $50. Right now, it's just me and my wife going to movies when there's a movie we want to see and we can find a babysitter.
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For family of 4 in Canada
That's $45 before tax for a non-3D show. Plus the mandatory treats and lunch/dinner (depends on the show time). Watching movies in theater can easily cost me close to $100.
I am not saying that I will definitely use this all the time, but it will definitely be in consideration for some kids' movies.
One problem I see with this is that the price makes a lot more sense for larger families, while smaller families and single people get the shaft. Since they don't know how many people are watching, everyone has subsidize the costs for larger families/groups.
Average US household is 2.54 people (so we'll round that up to three) which means $36-45 for just tickets to go see a movie (concessions not included). Convenience is an added value which makes up the difference. The goal of this isn't to make it cheaper than going to a theater (they don't want to discourage people from going to the theaters). It's to give an option to people that want to see a first run movie, but don't want to leave their house.
It's like paying GrubHub to go pickup your food from the local Chinese place because you really want Chinese, but you don't want to leave your house. The overall cost of the meal is more (it's not like Chinese place charges less for take-out orders), but you have the convenience of getting it delivered.
I'll need to see what the actual pricing will be if it happens but I like the idea. We have people over to watch movies all the time.
Yeah, I really hate that 24 hour thing. Even just 36 hours would make a huge difference since that essentially gets you a second night to finish up if you have to interrupt it for any of a thousand reasons. For that reason I very rarely rent from iTunes.
This exactly .. I'd pay $100 for not having 'the public' in my theater experience.
Not to mention pausing for whatever.
There's no question some people would be willing to do it. As someone else said, if you've got 6 friends over it actually beats the theater experience assuming you've got a decent setup at home.
Very true. If I had the choice of watching a new Star Wars movie at home vs imax I'm picking imax. For certain movies I don't care what the cost are. I almost didn't watch Avatar in the theater and to this day I don't regret paying the money to see it at imax. I had tears in my eyes when beholding the visuals. That can't be reproduced easily at home and I have a 4K TV and a 1080p projector.
But if the 4K Blu-ray version of Rouge One came out at the same time as the theater release I would quickly buy a Xbox One S and watch it 5 times in a row.
That's not really how it works. I worked a theater is high school and part of college. Realistically, they order the candy from a distributor and can stock whatever they like. Soda is a package deal. You can't really offer coke and pepsi without upsetting people. We could have stocked whatever we wanted and had a huge variety. Ultimately variety leads to people becoming unsure and taking a long time to decide. It also means more inventory and possible outs/shortages. The theater I worked at didn't get any special deal on candy that any other distributor could get. I'm sure some huge national chains get some sort of volume discount but realistically they're still a drop in the bucket compared to what walmart/target sell and for that reason I'm sure the discounts aren't very impressive.
This would be cool. The last time I went to the movies the tickets were $30 each (Tysons Corner Mall) for the Dolby Digital experience. It was certainly worth it, though. It was quite luxurious with the giant reclining seats, absolutely spotless and there was a ton of space between the seats.
Or wait for the 5 buck deals on Itunes and own it. Movies are not worth that kind of money, they just arent. I would happily do without for those prices. Don't care what they paint it as.
My God there's some sad people on this site. People OK with paying 50dollars to watch more God damn TV in a house. Surely, it's the experience of going outside of the house, being around other people etc at a cinema?
I think that £4.50 is overpriced to rent a film on iTunes so these price ideas are pure insane - in your own house. Wake up people - seriously, ditch your God damn TVs are get a real life!!!
So many sad people!
I think that £4.50 is overpriced to rent a film on iTunes so these price ideas are pure insane - in your own house. Wake up people - seriously, ditch your God damn TVs are get a real life!!!
So many sad people!
No, if you read all of his posts and his username, he has a vendetta against Tim Cook.
I am actually not defending TC as there is a lot of unfortunate and questionable stuff going on at Apple.
That has not been sorted out yet.
But, that poster has no qualifications whatsoever to run Apple. I have an aversion to keyboard assassins who wouldn't dare to say to a persons face what they are posting anonymously.
Can't remember the last time I paid for a movie... I don't think piracy would increase, but the quality of torrents would just be better and you'd get them a little sooner. I don't think $50 seems outrageous, I have a home theater and I could sit down 5 couples comfortably in my basement, we'd all split the price $10/couple and watch it on my 145 inch projector ... but again I don't pay for movies 
They're $9.35 at the theater I go to, and $5.50 for a matinée. Plus it's a restaurant and they have real food. They have recliner seats and current movies. Where is it $18? Even the Regal and AMC theaters around here are < $10 a ticket. $50 doesn't interest me. $25, maybe.