True, I think the question of "Do Apple executives read MacRumors articles?" has finally been answered: Yes! Amazing to see them close up this opportunity a mere two days after it was first reported (the original Reddit post and discussion in the MacBook Pro area here goes back longer, though).
Just as well, as it seems the battery in my Mid 2012 Retina MacBook Pro wasn't warn out enough to qualify. Even so, I am lucky to get 3 and a half hours on a charge (full brightness)...
This doesn't in any way mean they read these articles. The original article likely caused tons of 2012 MBP owners to go in and try to get a new machine. Apple tracks such returns/exchanges and notices this huge increase. There's zero need to read this site to see the outcome on their end.