As planned, Apple is now accepting donations to the
Southern Poverty Law Center, an Alabama-based non-profit organization, through iTunes. The donation prompt was spotted by Twitter user
setteBIT.
iTunes users in the United States can donate $5, $10, $25, $50, $100, or $200 with a credit card tied to their account. Apple will transfer 100 percent of the proceeds to the Southern Poverty Law Center, which says it is dedicated to fighting hate and bigotry, protecting civil rights, and seeking justice.
Following a "Unite the Right" rally in Charlottesville, Virginia, where white nationalists and supremacists clashed with counter-protestors over the removal of a Robert E. Lee statue, Apple said it will be making contributions of $1 million each to the Southern Poverty Law Center and the Anti-Defamation League.
Apple said it will also match two-for-one its employees' donations to those and several other human rights groups, between now and September 30.
Apple has also
disabled Apple Pay support on websites selling white nationalist and hate group apparel and accessories. Apple's guidelines prevent Apple Pay from being used on sites promoting hate, intolerance, and violence based on race, age, gender, gender identity, ethnicity, religion, or sexual orientation.
Apple CEO Tim Cook's full letter to employees was obtained by MacRumors:Southern Poverty Law Center operates offices in four U.S. states, including Alabama, Florida, Louisiana, and Mississippi.
Apple says iTunes Store credit cannot be used to make a donation. The fine print also says donations may not qualify for a tax deduction.
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Apple Now Accepting Donations to Southern Poverty Law Center Following Charlottesville Protests