Some people just want a new phone every year and are fine essentially renting a phone from Apple with the option to keep paying and eventually own the device. I'm one of those people. One hard pull every 12 months isn't the biggest deal... It drops your score 5 points AT MOST and will almost certainly correct itself in 12 months. I don't understand the last two points of your list, though... If you either do the 24 payments or buy the loan out early, you don't HAVE to sell it back to Apple. It's your phone, sell to the person that gives you the highest dollar amount. If Apple gives you the highest dollar amount, but it's only on a gift card, sell the gift card. It's not as bad of a program as people make it out to be... People do the exact same thing with cars every day. --- Post Merged, Sep 13, 2017 --- You pay exactly the value of the phone, since the loan has no interest attached to it.