shortsighted take
if apple included the charger, they would have simply raised prices more.
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Apple Ordered to Stop Selling iPhones Without Charger in Brazil [Updated]
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if apple included the charger, they would have simply raised prices more.
TheYayAreaLiving 🎗️
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Because the word "free" does not exist in Apple's world. Remember how hard it was to get a free bumper with an iPhone 4.
They could simply ship the charger separate and give a discount for new phones at cost. So throw in the charger for $5 or something.
Just give customers a voucher to pickup a charger for free everytime they purchase an iPhone.
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If they really cared about the environment, they’d stop producing throw away electronics that encourage you to upgrade every year.
^^^ This is the post of the entire thread
I'll take Apple seriously on environmental issues when they start designing with upgradeability and repairability in mind.
Apple doesn't produce stuff meant to be thrown away in a year. Consumers are supposed to be disciplined and not buy the next shiny model that comes out when the phone they got has 5 more years of OS upgrades.
Apple should include a basic charger or a voucher to redeem one.
I understand people now have multiple choices of chargers: wireless, fast wired and charging station for 2-3 devices together. But this is no reason to ship an incomplete product. Having old chargers around does not mean customers should continue using them till end of time. I need a charger to use my iPhone. Good on the Brazilian court.
Now imagine Dyson ships a vacuum cleaner with just a usb-c cable. Buy a 90w/120w charger separately.
I understand people now have multiple choices of chargers: wireless, fast wired and charging station for 2-3 devices together. But this is no reason to ship an incomplete product. Having old chargers around does not mean customers should continue using them till end of time. I need a charger to use my iPhone. Good on the Brazilian court.
Now imagine Dyson ships a vacuum cleaner with just a usb-c cable. Buy a 90w/120w charger separately.
That seems like a good idea. How about when you are ordering online you have the option to include a basic charger, for free.
If Apple actually offered a model with a charger AND the same model without the charger for less money they might have had an argument to stand behind.
"Throw away electronics" would be electronics that only last a year. Enticing you to buy a new phone by adding more hardware/software capability is not creating "throw away electronics". Would you prefer that Apple (and other manufacturers) be prohibited from adding new hardware capabilities (and new software that leverages those capabilities) any faster than once ever two years, once every three years, once every four years? How much slowing of proud ct innovation would it take to be satisfactory? Note that no one is required to buy a new phone every year or every two years, and when they do buy a new phone the existing phone is typically sold or transferred to a family member or friend for continued use...
Chargers are very cheap to manufacture. Do you assume Apple will say "Hey, we're adding $2.30 to the price of this phone, now it's $802.29?"
They run around 40% profit margins or so on the iPhones and are producing record profits. They aren't exactly pinching pennies.
There isn’t an iPhone that can’t be charged with usb a to lightning. APP come with usb-c to lightning but I use the iPad 12w brick and usb a cable to charge it. I then bought an Amazon basics dual 35W usb-c charger.
That makes the most sense. Follows along with reduced waste and they're not shipping more chargers to people. I guess if someone doesn't live close to an Apple store though it might be an issue but for most customers, it would take care of the issue.
Need to see what the ruling is to determine if it‘s even worth appealing.
Assuming it really means offer a functioning phone out of the box.
Br iPhone $x
Br iPhone without a charge $x - $40.
It’s merely numbers game.
Assuming it really means offer a functioning phone out of the box.
Br iPhone $x
Br iPhone without a charge $x - $40.
It’s merely numbers game.
I'd rather buy an Anker charger anyway at this point. I don't want the Apple one that comes with it.
It’s not about the charger though. It’s about the money in logistics they are saving. By doing this they practically cut shipments cost in half: Now that’s a big money saver
The small-form-factor 20W ones are nice. Apparently they are getting ready to release a 30W one too. I might grab one as soon as it becomes available.
It amounts to a rounding error.
Apple will just increase the price in BR and discount it without the charger.
Anker just announced a 30W version that's the same size as the old Apple 5W. Their products are always nice.
They definitely did save money on shipping, but how much?
They ship iMacs and MacBooks en-masse and can manage to afford to do so with MUCH larger boxes than they are using for iPhones. Even before they cut out the charger, the iPhone boxes were tiny in comparison. They weren't going to be terribly expensive to ship and it's doubtful they really saved much more than a dollar or two a box at most (and even this is probably generous).
Environmental concerns in transportation, I suppose, do count. But even here, the environmental impact of shipping a ton of extra chargers in separate packaging is probably worse than it would have been just to include the chargers in the box. Apple cut the charger at the same time that they switched from USB-A to USB-C, which meant that a lot of people weren't going to have compatible bricks and WERE going to need to buy one.
(You could claim opportunity cost, and this is probably, I imagine, what Apple was thinking. Even this seems a bit odd because folks like myself never pay for the Apple-branded ones, many of us buy aftermarket. Furthermore, most cell phone stores don't sell Apple branded accessories, they sell their own selections. This is where a lot of folks are going to be buying their chargers anyway.)
Logistically, you're right. They definitely saved a few bucks, but I don't think it was exactly a "here, we saved $30" kind of decision. As a consumer, it just feels like nickel-and-diming at this point. They realistically probably saved a few dollars a box.