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I dunno, feels like unnecessary fragmentation. I guess if the 10.5 replaces the old pro and the 10.2 is just an update to the $329 iPad that wouldn’t be additional fragmentation.

Though if we look at apple’s assortment of 12-13” offerings (iPad Pro, MacBook Air classic, new MacBook Air, MacBook, MacBook Pro nTB, MacBook Pro TB) we can see that they no longer have a problem with a lot of products competing in the same space.
 
Finally registered so I could comment here. As much as I want to bash this rumor, I would gladly welcome this model/mid-range price point as an iPad Air 2 user.

If it has the new edge-to-edge display, USB-C and better performance than my XS, I'll probably bite on this. I was all for the iPad Pro when it was announced until I saw the price tag...
 
Do people still buy iPads? They're so overpriced for all the imposed limitations with lack of mouse support, true background multitasking, Kodi, emulation, VP9 codec for YouTube, file manager, torrent clients, etc. And, engineered for obsolescence so Safari browser stops working on modern sites after iOS updates stops while gimping 3rd party browsers like Firefox and Chrome.

Literally everything you listed does not matter to the overwhelming majority of consumers. You’re also completely talking out of your rear regarding engineered obsolescence.
 
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I hope this won't happen and there will be only one iPad (non-pro), either 10.5" or 10.2". Makes the lineup way too confusing. Knowing Apple, they either price it way too close to the Pro line, so you're better off getting a base iPad Pro, or too far from non-pro for the upgrades it provides. Basically the MacBook, MacBook Air and MacBook Pro 13" situation all over again.
 
I love reading Mac Rumors these days. An hour ago, people were complaining that the event would be services and subscription only with no hardware. Now, people are complaining that Apple is becoming fragmented with too many hardware options. Some of the folks on this forum are priceless!

From a business perspective, I suspect Apple has a strong motivation to make all of their iPads compatible with smart keyboard case ($180) and the new apple pencil ($130). It's a great up-sell strategy. A $329 iPad sale can quickly transform into $600 plus. It's a no brainer from a marketing and sales perspective.
 
Not as many capabilities, just a bigger screen. Not a phone, no cellular modem... You can always get an SE for $249...

  • Bigger screen with Pencil support, and more pixel too (alhough at lower ppi count)
  • An LTE radio and GPS that could also make a phone call and sms if Apple allows it
  • Bigger battery, like waayy bigger battery that costs more to produce
  • A better and louder set of speakers
  • Much more surface area that requires more aluminum/glass materials per unit
  • And .. a headphone jack!! Another extra port that costs something, yet Lightning headphones work fine too if you choose so.
All those components cost something to produce, and probably cancel out some of iPhone’s advantages and production costs. Yet Apple could sell the 9.7” at better deal and way less than an iPhone that has the same storage.

iPhone SE is irrelevant. It has an old A9 chip, slower, and Apple doesn’t sell them on regular basis. So you cannot always get an SE. Even if you can buy one at $249, iPad offers much better value at $329. It cannot make a phone call but again; much bigger screen, a much better SoC (A10 instead of A9) and way bigger battery.

That was a valid question and I always think Apple sees iPhone as the easy way to squeeze customers dry.
 
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They won't be the same iPad though. You'll have the insanely affordable iPad as it exists today, and an iPad semi-pro with better display, better specs, etc. but without some of the high-end features and advanced technologies in the actual pro models. It makes sense to make more of the advanced Pro features available to those willing to pay a bit more for a better version of the cheapest iPad, but not willing to spend the full amount for the best-in-class iPad Pro.
Jesus you really are a cool-aid drinker aren't you?

Please (in plain English) tell me the difference between an "insanely affordable iPad" (your words) and an affordable iPad?
 
Adding even more confusement to the already confusing lineup :confused:

Focus Timmy, focus!
iPad mini, Ipad, and 2 iPad Pro models. That's confusing to you? Were you, by any chance, among those who got into college based on their parents' bribes? :)
 
Finally registered so I could comment here. As much as I want to bash this rumor, I would gladly welcome this model/mid-range price point as an iPad Air 2 user.

If it has the new edge-to-edge display, USB-C and better performance than my XS, I'll probably bite on this. I was all for the iPad Pro when it was announced until I saw the price tag...
It won’t have the new display, they’re re-using the 10.5 shell. USB-C and FaceID are Pro features. The only thing that outperforms the A12 from your XS is the A12X, that, at least currently, is also a Pro feature.

You want a cheaper 3rd generation iPad Pro, whereas (reportedly) this is going to be a cheaper 2nd generation iPad Pro. It will lose a few features, the Pro branding and the Pro pricing.

There’s plenty of space—with respect to both features and pricing—between a $299/329 entry level iPad and a $799 iPad Pro. Removing features from the $649 2nd gen Pro to get to a $499 iPad “Plus” with a laminated screen, great sound, a faster processor, better cameras and other differentiators from the entry level iPad makes a lot of sense when you think about it.
 
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So a 7.9” ipad mini, 9.7” ipad, 10.2” ipad, 10.5” ipad, 11” ipad pro & 12.9” ipad pro? Um, i think that about covers things.
 
So a 7.9” ipad mini, 9.7” ipad, 10.2” ipad, 10.5” ipad, 11” ipad pro & 12.9” ipad pro? Um, i think that about covers things.
No, the 2018 9.7” will be discontinued and replaced by the 2019 model, which will be 10.2”.

So three iPads and two iPad Pros. Apparently way too many choices for some. I hope for their sake they never have to shop for a car, there are somewhat more than five to choose from.
 
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Do people still buy iPads? .

People? That seems kind of vague. What about governments, universities, school systems, local businesses, etc. The iPad must be selling considering the lack of options on the market. And just to give you a prime example, in my city alone, two major universities purchased 3 million worth of iPads for the educational sector last year, and even all the government offices surrounding me, have migrated to the iPad for mobility and the ecosystem/security. What’s interesting, is I think others really don’t take an account that iPad isn’t just purchased by ‘People’, it’s purchased by corporations, agencies and in the business sector, that make a huge portion of how dominant the iPad really is.
 
Wut.

Diluting the lineup even further?

I think it's unfair to say Tim Cook needs to run the company like Steve, but I think there is something to be said about what Steve did with the lineup when he came back:

this-is-the-super-simple-chart-steve-jobs-made-to-save-apple-from-extinction.jpg
Preach!
 
I hope this won't happen and there will be only one iPad (non-pro), either 10.5" or 10.2". Makes the lineup way too confusing. Knowing Apple, they either price it way too close to the Pro line, so you're better off getting a base iPad Pro, or too far from non-pro for the upgrades it provides. Basically the MacBook, MacBook Air and MacBook Pro 13" situation all over again.
Way too confusing? I don’t get it, but ok. I just don’t think it’s that complicated:

  • Good: $299/329 entry level, 10.2”
  • Better: $499 10.5”, laminated screen, four speakers plus other upgrades from the base model
  • Best: $799 11” and $999 12.9” iPad Pros

Regarding the confusing Mac laptops:
  • Lightest: 12” MacBook
  • Cheapest: MacBook Air. Yes, it’s heavier than than the 12” MacBook, deal with it lol. The name is iconic and they’re not going to drop it just because they added a smaller/lighter machine.
  • Fastest: MacBook Pro. As always, the Pro label denotes the highest performance.
 
Apple for the last few years: "Let's throw EVERYTHING at the wall and see what sticks!" And by everything, I mean mostly rehashed products, with the exception of a few nice new things like AirPods. Having 10.5" and 10.2" regular iPads is the dumbest thing I've heard in some time. Hope it's not true because I feel like it's a sign of deeper troubles under the hood at Apple.

This is what they should do:
  • 12.9" iPad Pro
  • 11" iPad Pro
  • 11" iPad (slower than Pro, thicker, missing a few features compared to Pro)
  • 8.9" iPad (Mini with larger display and thinner bezels, slightly larger physical size)
Done. Simple. The two 11" and 8.9" could even share the same display resolution as the math works out to the 264ppi/326ppi of the current iPad and Mini. Would simplify things for developers.
Even that seems more complicated than needs to be. Could be:
- 12.9" iPad
- 11" iPad
- 8.9" iPad
All with same specs and thinness. If cheaper slower models, buy previous generation.
 
Yes. Introducing a semi-pro version makes it complicated
If you think it’s complicated, may I suggest you’re either overthinking it or underestimating the intelligence of others. I can’t imagine that it’s so complicated for actual buyers:

  • Good: $299/329 entry level, 10.2”
  • Better: $499 10.5”, laminated screen, four speakers plus other upgrades from the base model
  • Best: $799 11” and $999 12.9” iPad Pros

Even if they can’t understand the concept of good/better/best, I’m sure the pricing will clue them in. The more you pay, the more you get.
 
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