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Huh. So the S cycle might finally be worth buying.

(6s ad campaign: "No really, it's different - it's an upgrade. Pinky swear!")
 
As a whole id say consumers can probably benefit less from color accuracy than they could from battery life and longevity, but I don't think we should trivialize these things.
You have a point. And I would have to agree with you.

And I'll end it with a Steve Jobs - quote: "...people don’t know what they want until you show it to them..."

And this will be true for OLED's on an iPhone as well. The advantages of organic LED's for mobile displays outweight the disdvantages they have by a lot. When they come, most people will not look back. I think.
 
I have never had a problem with the iPhone display. The display isn't a factor for me to purchase a phone. The OS is and iOS is superior to android.
You sure about that? Even when comparing the latest OS' side by side? I happen to use both an iPhone 6+ and a Nexus 6, and there is no discernable difference in performance between iOS 9 and Marshmallow 6. This isn't five, heck, 2 years ago.
 
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apple will not release such a big change with an S model, so still 2018

2017 would be an s upgrade cycle. I can't decide if gettin an oled screen would be too big for an s cycle or exactly right

Just in time for the S cycle. You know, the best cycle to be on.

i mean Apple never increase the ppi or the screen quality with an s

Though it is possible, they have never changed the display with S versions.

We don't know for sure that the phone Apple releases in September will be called the iPhone 7. Considering that the new 4" phone is rumored to be called the iPhone SE, Apple may be planning to drop the numbers completely. So in the fall, we could see the iPhone, the iPhone Plus and the iPhone Pro.

Then next year we could see updates to all four models, but not new names.

Or the September iPhones could be called the iPhone 6t, 6t+ and 6t Pro. The early rumors should be taken with a grain of salt, but they suggest the style of the phone won't change much. Apple could be planning a major reimagining of the iPhone that won't be ready in time for this year's models, but waiting two more years to introduce it would be too long.

It's easy to assume that Apple will continue indefinitely on the two-year cycle that they started with the 3GS, which made sense when customers were signing two-year contracts. But who even offers a two-year contract any more?

2017 is the tenth anniversary of the original iPhone. It makes sense to me that they'd want to observe that milestone with something more significant than an "S" model.
 
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The Apple integrated environment, change phone break the evironmemt.
Overrated. What's the real deal breaker, a bunch of .99 cent apps?
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I've never wanted to go swimming with or take a shower with my phone. I always think it's weird when Android people tout that. I have a co-worker who has bragged about it before. It's just weird.
Not weird when you accidentally leave your iPhone in your bathing suit pocket and jump into the pool. Even with insurance, that really sucks. Having the waterproof capability would have been handy in that instance.
 
Why?
So far there isn't a AMOLED display that would maintain the same level of brightness from a pixel of white, to the full screen goes white.
Given the design of iOS, the brightness war is still going to be at least till iOS 11. (You see them test dark theme? They don't even give developers a dark mode API)
In fact, to match the quality of the AMOLED, all Apple has to do is put a thinner glass panel (Although it will make the next gen 3D Touch more challenging), and use an in house LED control chip (At least cut the lowest LED output to half of the current one)
(No, there is nothing IPS can do with over saturation, but Apple can put a decent color calibration in the production line, so everyone start tuning it down. And maybe start cutting the screen from those iMac 5k?)
Sure, there is nothing IPS can do to match the contrast level of those AMOLED, but any LCD panel also doesn't have those horrible uneven pixel decay. (The worst case is the pixel doesn't change fast enough, but Apple usually let you get a new panel. )
Yes, AMOLED is used on Apple Watch. It's not by choose, but by the product itself (Small battery, no stationary scene, and no one keep the screen on for more than five minutes besides Apple Store)
Unless, of course, if Apple has a patent of one chip, that could solve all the bad things AMOLED has compared to IPS, then we might start guessing.
If not, how about start with what we've been rumoring since 2013: get IGZO IPS on iPhone?
 
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iPhone wasn't the first smartphone.
iPod wasn't the first MP3 player.
iPad wasn't the first tablet.
Google wasn't the first search engine.
Facebook wasn't the first social network.
Ford wasn't the first automobile.

It's not about being first. It's about doing it in a better way than the others.
From how we understand the words today, iPhone was the first smartphone and iPad was the first tablet.
 
"to juice iPhone sales, which analysts expect to stall." Is this just a cynical Apple ploy to keep the fanfools sending in their cash to the wewantyourmoneybutdontpaytax Apple treasure chest ?
 
Oh yeah. The difference between OLED and LED is massive, especially in contrasts. They are pretty much superior to LCDs in every way. Efficiency, colors, contrast, you name it.

It's a brilliant display technology that Apple should've implemented since the iPhone 6.
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They need the technology to age enough for it to minimally affect profit margins. OLED displays are significantly more expensive than LCDs.

I just don't care.

I'm never going to watch a full length film on my iPhone, so having better contrast, colours etc. is completely irrelevant. The picture is more than good enough as it is. If OLED happens, that's fine and dandy, but it's not a reason to upgrade a phone.

I believe I speak for the general public on this matter.
 
I think OLED screens are inevitable; particularly as they fix the lifetime issues of the blue OLEDs.

OLED screens can be thinner and lighter, so of course Apple want them! ; )

Benjamin is right, what we have already as phone displays is just phenomenally good - it is astonishing what we carry in our pockets every day and take for granted. If you could go back in time and show someone 30 years ago an iPhone, their brain would explode!

However, I'm all for pushing this technology further, beyond what any of us think we need or want.
That's the nature of human endeavour..
 
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Apple is reportedly aiming to push up the debut of the OLED iPhone to 2017, reports Nikkei (via AppleInsider). The move would see Apple make the switch to OLED a year earlier than previously estimated.

iphonedisplay.png

In December, Apple contacted LG and Samsung about the potential to ramp up OLED production in time for the 2017 iPhone. However, the OLED technology would likely be limited to a higher-end iPhone like the 7 Plus or the rumored iPhone Pro due to possible supply constraints.

Apple, who is reportedly close to a deal with Samsung for flexible OLEDs, has been interested in using curved OLED displays in future iPhones, but Nikkei notes that Apple's accelerated development may leave those plans temporarily stalled. Apple is apparently looking to quickly switch to OLED displays to juice iPhone sales, which analysts expect to stall.

In November, Nikkei reported that Apple expected to switch to OLED displays in 2018. Apple supplier Japan Display is planning for mass production of OLED displays for iPhones beginning in early 2018. Samsung and LG, however, are expected to provide the bulk of the OLED panel production, with Samsung planning to ramp up OLED production to 45,000 panels per month this year. The ever-reliable KGI Securities Ming-Chi Kuo reported in November that Apple was unlikely to fully adopt OLED displays until 2019.

Article Link: Apple Planning to Debut OLED iPhone in 2017
Makes sense. They've been waiting for oled colour balance and life of screen to improve, once there battery savings alone make it a no brainier .

But apple always want to give something new, so I'm guessing they have some new oled tech coming through. With oled they'll be able to make a device where you can't see where the edge of the screen is, some sort of glass wrap around design probably. That would be the iPhone 8, but first they'd want to test the oled tech in a more traditional design ie the iPhone 7s
 
Again, certainly not considering resolution.
Also is was best LCD, not best display;

The best smartphone display
The iPhone 6 and iPhone 6 Plus are the current best mobile LCD displays and the Galaxy S5 and Galaxy Note 4 are the current best mobile OLEDs displays. Both are impressive and excellent displays with great state-of-the-art display technology. We recently gave the Samsung Galaxy Note 4 our overall best smartphone display award, and for the time being that continues for all of the reasons originally mentioned there
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I've never wanted to go swimming with or take a shower with my phone. I always think it's weird when Android people tout that. I have a co-worker who has bragged about it before. It's just weird.
Oh puleeezzz.
It’s a broader aspect than that. It means I can take the phone pretty much anywhere. A day out in the wild with the kids where there will be all kinds of hazards, both wet and dry.
Water resisatnce is a boon. Don’t knock it just because you don’t have a use for it. Having said that how can you not have a use for it? Out talking in heavy rain - then you have a use for it. How blinkered can some people get?
 
I have never had a problem with the iPhone display. The display isn't a factor for me to purchase a phone. The OS is and iOS is superior to android.
Sadly this (OS, Software) becomes less and less refined. We receive many bugs and half-baked apps (Apple Music, iTunes).
 
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I just don't care.

I'm never going to watch a full length film on my iPhone, so having better contrast, colours etc. is completely irrelevant. The picture is more than good enough as it is. If OLED happens, that's fine and dandy, but it's not a reason to upgrade a phone.

I believe I speak for the general public on this matter.

You speak for like 5% of iPhone owners.
 
Am I correct in thinking I had a Pioneer car stereo with an OLED display 10 years ago?
 
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