Apple Planning to Debut OLED iPhone in 2017

[Keirasplace]

all right then dont nag about OLED when Apple adopts it next year. I am sure many here will forget about the cons and suddenly will find Apple's OLED displays magical. Mark my words ......

Right, again you didn't read ANY argument. Just spat something. Well, bye then.

 

[AppleScruff1]

You basically just said you don't know how to read; every tech has pros and cons and OLED still have some cons against it. There are other upcoming LED tech that may best it soon before it even becomes mainstream.

But sadly for you, Apple will use OLED tech which you so vehemently spoke against in the other thread.

 

[ValO]

Apple will go oled by 2017/2018.
I don' t care which technique Apple will use. As long as it is the best available.
Don' t care if it is from Samsung , Lg, etc.
As long as it is the best!
Still hoping for micro led displays though, from what I have read it has the most potential.

 

[randian]

How is Apple going to fix the two well-known problems with OLED, blue fade and oversaturation? Some of the solutions, like asymmetric pixels to combat fade, are quite unsatisfactory.

 

[BvizioN]

Who cares for Ford. Daimler Benz invented automobile.
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Crap is an extreme. They would get a midrange version.

By "crap" I meant mediocre so, no... I don't think they would.

 

[MacBH928]

You could be hit by a bus by then. Enjoy things while you can!

maybe he is waiting because he is broke...

 

[\-V-/]

maybe he is waiting because he is broke...

Maybe I was making a joke!

 

[John Mcgregor]

No - it's not the same. My point remains though. People will know and see a difference. And then it will turn into (a few years from now) how they ever managed on a device with LCD and how inferior it is. Part of it will be reality - the other part will be Apple's marketing around their revolutionary new screen....

I see a difference. S6 looks like **** compared to my 6S Plus. White is not really white, cartoon network colours, now burn in too and it got a good deal dimmer than it was when i bought it. NO THANK YOU.
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If you only use it as a basic phone for calls then it won't make a difference but that's like the minority 1%. For the majority who use it like a tablet or laptop it's a huge upgrade for user experience.

The only difference i see is when i use Safari, but otherwise I have never closed anapp in my life on my phone. Stop making an elephant from a flea.

 

[John Mcgregor]

all right then dont nag about OLED when Apple adopts it next year. I am sure many here will forget about the cons and suddenly will find Apple's OLED displays magical. Mark my words ......

Oh you think everyone here will just transform overnight IF Apple starts using it and will praise it like there is no tomorrow? Poor guy ...

I have never bought an iPhone based on a screen or RAM amount or something else. That's how androids buy phones.

I buy iPhone because it is single most complete package on this planet that i can buy. It is not perfect, but it is the best you can buy.

 

[Max(IT)]

But sadly for you, Apple will use OLED tech which you so vehemently spoke against in the other thread.

Actually we still don't know, because Apple didn't say they are going to use OLED panels (we are, as usual, speaking about unconfirmed rumors).

If the iPhone 7S is going to sports an OLED display, I would probably still buy it. But I'm not so happy about that, because I have very little to complain about the current LCD panel but I'm quite worried about OLEDs weak points.

 

[John Mcgregor]

Actually we still don't know, because Apple didn't say they are going to use OLED panels (we are, as usual, speaking about unconfirmed rumors).

If the iPhone 7S is going to sports an OLED display, I would probably still buy it. But I'm not so happy about that, because I have very little to complain about the current LCD panel but I'm quite worried about OLEDs weak points.

Funny how some make fun about people being brainwashed by Apple. Talk about brainwashed when it comes to OLED ... it's nothing short of a miracle.

 

[Max(IT)]

The reason Apple is waiting till then for OLED is simply because of cost and ironing out any issues. OLED has always been the best screen technology and it's main claim to fame is it uses no backlight as all OLED pixels are self-illuminating. This means not more BLU (Backlighting Unit) issues and no more "spotlighting" problems. However, as with all technology there are also drawbacks, and for OLED these include:-

1. Lifespan - Degradation occurs because of the accumulation of nonradiative recombination centers and luminescence quenchers in the emissive zone. It is said that the chemical breakdown in the semiconductors occurs in four steps: 1) recombination of charge carriers through the absorption of UV light, 2) homolytic dissociation, 3) subsequent radical addition reactions that form π radicals, and 4) disproportionation between two radicals resulting in hydrogen-atom transfer reactions. However, some manufacturers' displays aim to increase the lifespan of OLED displays, pushing their expected life past that of LCD displays by improving light outcoupling, thus achieving the same brightness at a lower drive current.

2. Colour Balance - This has been the sticking point as most displays, including those use with Samsung seem to show oversaturated colours, and not not real-life accurate. It's akin to changing all your TV settings to max and it looks artificial / fake. Additionally, as the OLED material used to produce blue light degrades significantly more rapidly than the materials that produce other colors, blue light output will decrease relative to the other colors of light. This variation in the differential color output will change the color balance of the display and is much more noticeable than a decrease in overall luminance.

This can be avoided partially by adjusting color balance, but this may require advanced control circuits and interaction with the user, which is unacceptable for users. More commonly, though, manufacturers optimize the size of the R, G and B subpixels to reduce the current density through the subpixel in order to equalize lifetime at full luminance. For example, a blue subpixel may be 100% larger than the green subpixel. The red subpixel may be 10% smaller than the green.

Another important fact is some Samsung displays use a Pentile Matrix display system which is not as good as the RGB colour system. In effect the RGB pixels are shared amongst the rest which reduced image clarity and accuracy. Read more here: http://www.oled-info.com/pentile

Excerpt "Samsung's Pentile matrix technology is a sub-pixel design architecture family. The basic PenTile structure is the RGBG matrix. In RGBG PenTile displays there are only two subpixels per pixel, with twice as many green pixels than red and blue ones. You can see a PenTile matrix vs a Real-Stripe one on the images below".

3. Power Consumption - the big caveat - While an OLED will consume around 40% of the power of an LCD displaying an image that is primarily black, for the majority of images it will consume 60–80% of the power of an LCD. However, an OLED can use more than three times as much power to display an image with a white background, such as a document or web site. This can lead to reduced battery life in mobile devices, when white backgrounds are used.

So all in all yes OLED is best however I do believe this over-saturation issue with colours which don't occur on LCD must be overcome and if a lot of your Apps / Games have white backgrounds, this will drain the battery quite rapidly.

Very good analysis.
That's the reason I'm not so happy about OLED use on future iPhones....

nothing about fanboyism. It is just being objective. Modern day OLED panels are much superior period and Apple is behind. Period.

that's just your personal opinion. Period.
OLED panels aren't superior in all ways...

 

[samcraig]

Oh you think everyone here will just transform overnight IF Apple starts using it and will praise it like there is no tomorrow? Poor guy ...

I have never bought an iPhone based on a screen or RAM amount or something else. That's how androids buy phones.

I buy iPhone because it is single most complete package on this planet that i can buy. It is not perfect, but it is the best you can buy.

Purely subjective. Also, I'm pretty sure people buy android phones. Just like apples don't buy phones.

 

[John Mcgregor]

Purely subjective. Also, I'm pretty sure people buy android phones. Just like apples don't buy phones.

I call these people androids, because their logic is always like this 8 cores faster than 2 cores, 4 GB RAM is better than 2 GB RAM and so on and so forth. And we all know it's not like that with phones. So, yes, androids buy phones.

 

[AppleScruff1]

Funny how some make fun about people being brainwashed by Apple. Talk about brainwashed when it comes to OLED ... it's nothing short of a miracle.

Nah, being brainwashed about OLED doesn't hold a candle to being brainwashed by Apple.

 

[dannys1]

No - it's not the same. My point remains though. People will know and see a difference. And then it will turn into (a few years from now) how they ever managed on a device with LCD and how inferior it is. Part of it will be reality - the other part will be Apple's marketing around their revolutionary new screen....

No sorry, I don't agree. We've reached peak quality in terms of phone screens until they things are truly 3d or holographical. Every screen change now is incremental (like most if not all things on a smartphone now) and of no interest to the average consumer. You'd be hard pushed to get Mac Rumours hardcore devotees saying what you're suggesting let along the girl down the street who only has a phone for Snapchat and blurry "when" joke memes.
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...because, once it was invented, OLED technology never developed or improved again.

thats not the point he was making at all.
[doublepost=1457095697][/doublepost]

I call these people androids, because their logic is always like this 8 cores faster than 2 cores, 4 GB RAM is better than 2 GB RAM and so on and so forth. And we all know it's not like that with phones. So, yes, androids buy phones.

to be fair most of the Android install base (at least 80% of it) just buy it because its the cheapest (or cheaper to iPhone) smartphone they can get which does everything they need.

Most of the phone shops in the UK sell Samsung and other modules to the non-caring and the non tech savvy by telling them "it does everything an iPhone does but its cheaper". It's the only sale line they need.

 

[bobob]

They need the technology to age enough for it to minimally affect profit margins.

...because, once it was invented, OLED technology never developed or improved again.

thats not the point he was making at all.

I disagree - - I believe that was exactly the point he was making, ie: "Apple's primary goal is profit margin, therefore they will wait to buy old technology when it becomes cheap."

That is not true. When Apple chooses to implement a technology in their products, it is because it has sufficiently matured to meet their exacting standards..

 

[John Mcgregor]

Nah, being brainwashed about OLED doesn't hold a candle to being brainwashed by Apple.

Congratulations on missing the point.

 

[samcraig]

No sorry, I don't agree. We've reached peak quality in terms of phone screens until they things are truly 3d or holographical. Every screen change now is incremental (like most if not all things on a smartphone now) and of no interest to the average consumer. You'd be hard pushed to get Mac Rumours hardcore devotees saying what you're suggesting let along the girl down the street who only has a phone for Snapchat and blurry "when" joke memes.
[doublepost=1457095558][/doublepost]

thats not the point he was making at all.
[doublepost=1457095697][/doublepost]

to be fair most of the Android install base (at least 80% of it) just buy it because its the cheapest (or cheaper to iPhone) smartphone they can get which does everything they need.

Most of the phone shops in the UK sell Samsung and other modules to the non-caring and the non tech savvy by telling them "it does everything an iPhone does but its cheaper". It's the only sale line they need.

You can disagree all you want. And no - not every screen will be incremental - esp as we move to 4K and 8K screens to assist with better VR experiences. I'm bookmarking this thread - because I can pretty much assure you, after the move to OLED, there will be comments like I suggested.

In regards to your latter comment - I thought a lot of people who owned Apple devices bought them because they aren't technical savvy and because iPhones "just work." I'm not discounting there's a good deal of cheaper android phones... and yes - for many people it's more than enough for what they want to do on their phones. But that doesn't mean they don't care. Value is in the eye of the beholder. You could just as easily say people find iPhones overpriced for what they do. Personally, I think it's a healthier attitude to care less about platform or brand name and more about what the product will be able to do for that person.

 

[vertsix]

I disagree - - I believe that was exactly the point he was making, ie: "Apple's primary goal is profit margin, therefore they will wait to buy old technology when it becomes cheap."

That is not true. When Apple chooses to implement a technology in their products, it is because it has sufficiently matured to meet their exacting standards..

Then why are we still using 750p displays?

 

[John Mcgregor]

No sorry, I don't agree. We've reached peak quality in terms of phone screens until they things are truly 3d or holographical. Every screen change now is incremental (like most if not all things on a smartphone now) and of no interest to the average consumer. You'd be hard pushed to get Mac Rumours hardcore devotees saying what you're suggesting let along the girl down the street who only has a phone for Snapchat and blurry "when" joke memes.
[doublepost=1457095558][/doublepost]

thats not the point he was making at all.
[doublepost=1457095697][/doublepost]

to be fair most of the Android install base (at least 80% of it) just buy it because its the cheapest (or cheaper to iPhone) smartphone they can get which does everything they need.

Most of the phone shops in the UK sell Samsung and other modules to the non-caring and the non tech savvy by telling them "it does everything an iPhone does but its cheaper". It's the only sale line they need.

That is also true, but i say that only because people i meet think like that. They think more cores and more RAM is somehow better when we know that it's not like that. I just saw some JOE THE EVERAGE performance tests with 6S Plus vs S7 and iPhone still runs circles around S7.

 

[Max(IT)]

Then why are we still using 750p displays?

Because it's a good trade off... And the Sony z5 compact, the only other compact high end smartphone worth mentioning, use a 720P screen.
But I know: android users buy smartphones looking at specs list solely.....
[doublepost=1457102083][/doublepost]

That is also true, but i say that only because people i meet think like that. They think more cores and more RAM is somehow better when we know that it's not like that. I just saw some JOE THE EVERAGE performance tests with 6S Plus vs S7 and iPhone still runs circles around S7.

What kind of test?

 

[John Mcgregor]

Because it's a good trade off... And the Sony z5 compact, the only other compact high end smartphone worth mentioning, use a 720P screen.
But I know: android users buy smartphones looking at specs list solely.....
[doublepost=1457102083][/doublepost]
What kind of test?

Average Joe performance test

 

[vertsix]

Because it's a good trade off... And the Sony z5 compact, the only other compact high end smartphone worth mentioning, use a 720P screen.
But I know: android users buy smartphones looking at specs list solely.....
[doublepost=1457102083][/doublepost]
What kind of test?

What could possibly justify the use of a 750p 4.7" display in 2016 for a smartphone?

Absolutely nothing.

If you're talking about a phone being compact, there are 4.7" 1080p smartphones that are, ironically, more compact than the iPhone 6/6s.

 

[dannys1]

That is also true, but i say that only because people i meet think like that. They think more cores and more RAM is somehow better when we know that it's not like that. I just saw some JOE THE EVERAGE performance tests with 6S Plus vs S7 and iPhone still runs circles around S7.

Doesn't surprise me at all
[doublepost=1457119071][/doublepost]

You can disagree all you want. And no - not every screen will be incremental - esp as we move to 4K and 8K screens to assist with better VR experiences. I'm bookmarking this thread - because I can pretty much assure you, after the move to OLED, there will be comments like I suggested.

In regards to your latter comment - I thought a lot of people who owned Apple devices bought them because they aren't technical savvy and because iPhones "just work." I'm not discounting there's a good deal of cheaper android phones... and yes - for many people it's more than enough for what they want to do on their phones. But that doesn't mean they don't care. Value is in the eye of the beholder. You could just as easily say people find iPhones overpriced for what they do. Personally, I think it's a healthier attitude to care less about platform or brand name and more about what the product will be able to do for that person.

Yes iPhone are easier to use, but I don't think the general public know that. In fact the average non-tech savvy person is equally confused by both platforms. You only need to see the amount of stupid questions the newly launched Apple Twitter account is having to answer an hour.

And the jump to 4k and 8k (and I doubt the later will ever happen in mobile devices) will be incremental, its not a WOW factor because the human eye can't see that many pixels. Everything IS incremental now because the screens have reached a point where the quality performance increases are tiny percentages to the human eye. We wont see a jump like old resolutions to retina again until a totally new screen technology is invented...and no I don't mean something like OLED I mean holographical or similar. Flat 2d screens have now peaked and VR technology will never taken off in the mainstream...it'll forever be far more niche than even the Apple Watch which people round here seem to think is practically an underground project.

Oculus wil be looking to sell 15% of what the Apple Watch has sold - and you're welcome to book mark that estimation.