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This ad represents me EXACTLY.

I'm tethered to a PC all the time when at the office or working from home.

But when work is done, it's iPad time.

iPad in the backyard, iPad in the toilet, iPad in the car (when the wife drives), iPad at the hospital (when we get sick), iPad in bed (when I can't sleep), iPad on the couch, iPad in my kid's bedrooms, iPad at the restaurant...

I bring that thing everywhere, my whole family uses it, we pass it around, huddle around it, etc.

It is really great. I LOVE all the swiping, pinching, drawing, flipping it around, twirling the pencil in between art strokes, the whole bit.

I get more and more proficient with it every day, and fire up my Macs less and less.

I do hope you're proficient at keeping it clean 😅
 
Which also means they never plan to make the iPad a laptop replacement.

The iPad will be a replacement for people who aren’t able to get their work done using a conventional Mac or windows computer.

That’s the value add of an iPad. Not to replace your laptop (because that would only defeat the point), but to serve as an alternative for the group of people described above.
 
The iPad will be a replacement for people who aren’t able to get their work done using a conventional Mac or windows computer.

That’s the value add of an iPad. Not to replace your laptop (because that would only defeat the point), but to serve as an alternative for the group of people described above.
More like the opposite, it will be a replacement for those who can get the job done on the iPad. I think the amount of people who needs something the iPad provides that a Mac or a PC can’t give is rather small compared to the converse. Now, you may say “macs don’t have touch capabilities”, and of course you’ll be right, but you can always add a wacom to a mac, yet you can’t add macOS to an iPad. And there are a myriad PCs with touch screens out there.

On the other hand for a not so small percentage of the market the iPad really is an alternative to a computer, and a rather good one for that matter. For most people they are complimentary devices.
 
Did...did Apple just tell their customers not to buy a Mac and opt for an iPad instead?
 


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As much as I want to treat my iPad Pro like a computer, I can’t. Take Numbers as an example, it’s just not the same as Mac version. So I would say iPad might be good as a creativity device, but not a good productivity device. It’s just not a Computer. It can be a good companion for the Mac though.
 
Which also means they never plan to make the iPad a laptop replacement.

I had hopes but I am giving up on that dream. Will continue to be full on Macs while I will probably downgrade my 2018 12.9" to a smaller, cheaper version when I will replace it. No use in paying more.
It will never become a real laptop replacement the way you’re imagining it I think. It will always be this restricted form of walled computing compared to macs but it will incorporate more things to make it possible for people to work on it. I know quite a few people who have gradually transitioned to iPad only over the past few years and they seem to like the simplicity and how worry free it is for their workflows, which is probably the market Apple is targeting. For me it offers some productivity advantages when it comes to organizing research papers, note taking, and keeping track of work conversations in addition to being a consumption device. It’s not going to replace the Mac for me anytime soon.
 
I love my Ipads. But they are not laptops, they are not full computers, no matter how more powerful the CPUs are, the iPads OS is just not a computer OS. No real windows, no real productivity software due to app store, which is not an "applications store". No easy file manager, no easy way to organize thousannds of files and folders. Sorry, it is not designed to be a computer replacement. The M1 iPad is just overkill for that simplistic OS. And I Love my ipads and my iMac and my MacBooks. Is just that Ipad OS is so lacking to be seriously considered as productivity computer. For some things is ok, buT
Mostly just for consumption. Even no calculator default app! ;) IMHO, after using Ipads since the 1st one.
Exactly. And despite this Apple is pushing the iPad as a replacement for professional applications. And it’s not like it can only do one half or one quarter of our workflow… it can’t even do 5% for the reasons you’ve highlighted. It’s a great device, but it’s still a glorified entertainment box in spite of Apple’s marketing BS to the contrary.
 
Bad argument.

Just as the iPad can use the keyboard accessory to allow users to type, a laptop/desktop can use a tablet accessory to allow users to draw.

Sure, but try doing that when your work needs you to be mobile. iPad and it’s accessories are made so you can easily do your work when you‘re out and about.
 
Why would the only candy store in the world sell you vanilla cookie dough ice cream for $5 if all its’ customers are happily buying vanilla ice cream for $4 and a bag of cookie dough pieces for $4?

iPads are not going to ever be more than deluxe iPhones as long as we’re buying both a Mac and an iPad year after year after year.

Everyone is complaining about Apple never doing anything significant with iPadOS yet still go out and buy a new iPad every 2-5 years.

Why fix something that needs fixing if people still buy it even though you never fix it?
 
More like the opposite, it will be a replacement for those who can get the job done on the iPad. I think the amount of people who needs something the iPad provides that a Mac or a PC can’t give is rather small compared to the converse. Now, you may say “macs don’t have touch capabilities”, and of course you’ll be right, but you can always add a wacom to a mac, yet you can’t add macOS to an iPad. And there are a myriad PCs with touch screens out there.

On the other hand for a not so small percentage of the market the iPad really is an alternative to a computer, and a rather good one for that matter. For most people they are complimentary devices.
Your response is fairly reminiscent of when the first iPad was released, and there were all these comments about how the iPad was supposedly crippled because it had an arm chip, ran a mobile chip, use iPhone apps, had only a VGA display etc.

On paper, yes, they seemed to make sense, in that it was true that there were better-specced alternatives available. In practice however, those alternatives often failed to deliver, and there was something about the way every part of the iPad came together to deliver that smooth user experience.

For example, yes, there are touchscreen PCs, but none offer the intuitiveness and ease of use that I have come to expect from iOS running on an A-series processor. Apple has put in a lot of work behind the scenes to make the OS extremely smooth and responsive. I can't explain it, but I can see and feel the difference between using an iOS tablet vs a windows tablet (which is basically a windows PC in tablet form). When it comes to iOS vs android, it really comes down to the apps for me. With iOS, I am spoiled for choice when it comes to getting things done. Android supposedly offers more flexibility, but I find that it doesn't really help me get work done the way I want it to.

I guess I am in a fairly niche role in the way I use my iPad in the classroom. I admit I can't get everything done on my iPad, and I still use my iMac to prepare a lot of the material that goes into my iPad. In a sense, my iPad is like a fighter jet. It's the star of the show, but it wouldn't work if I didn't have a support team working behind to scenes to make everything come together.
 
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Sure, but try doing that when your work needs you to be mobile. iPad and it’s accessories are made so you can easily do your work when you‘re out and about.
Yeah, as someone who used to routinely do trans Atlantic flights with an mbp and a Wacom tablet, the iPad Pro coming out was a serious upgrade. I mean, come on. Seriously, “you can attach a keyboard to an iPad” is not the same thing as taking your laptop plus a whole additional accessory that is the same size or nearly the same size as an iPad (in which case just take the iPad and ditch the laptop).
 
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Your response is fairly reminiscent of when the first iPad was released, and there were all these comments about how the iPad was supposedly crippled because it had an arm chip, ran a mobile chip, use iPhone apps, had only a VGA display etc.

On paper, yes, they seemed to make sense, in that it was true that there were better-specced alternatives available. In practice however, those alternatives often failed to deliver, and there was something about the way every part of the iPad came together to deliver that smooth user experience.

For example, yes, there are touchscreen PCs, but none offer the intuitiveness and ease of use that I have come to expect from iOS running on an A-series processor. Apple has put in a lot of work behind the scenes to make the OS extremely smooth and responsive. I can't explain it, but I can see and feel the difference between using an iOS tablet vs a windows tablet (which is basically a windows PC in tablet form). When it comes to iOS vs android, it really comes down to the apps for me. With iOS, I am spoiled for choice when it comes to getting things done. Android supposedly offers more flexibility, but I find that it doesn't really help me get work done the way I want it to.

I guess I am in a fairly niche role in the way I use my iPad in the classroom. I admit I can't get everything done on my iPad, and I still use my iMac to prepare a lot of the material that goes into my iPad. In a sense, my iPad is like a fighter jet. It's the star of the show, but it wouldn't work if I didn't have a support team working behind to scenes to make everything come together.
We’re in the same boat here. During the pandemic I taught my classes from home using the ipad, so that the pupils would see my screen and it was like seeing the whiteboard. Thus on the three months they couldn’t go to school they didn’t loose that much content. But, I suspect a Wacom would have worked just the same, although I feel the experience would have been smoother on the iPad anyway.

If my response seems to resonate with the first comments when the iPad was introduced, it’s because some things haven’t changed ever since, mainly how cumbersome the OS is regarding file management (this has certainly improved but it’s still a pain to use), external screen support and multitasking, all of which makes it a no go as a standalone laptop replacement for many people (myself included). There are wonderful apps, almost every bit as capable as their mac counterparts out there, but something is still missing and apple seems to be fine with it.
 
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I think most people know that. What some people fail to realize, is others' computing needs aren't as demanding as their own. Or as demanding for tech people who hang out on tech forums, which is not Apple's largest customer demographic.

For many, a portable tablet with basic web browsing, email, messages, note-taking, light sketching/drawing, writing, etc is ideal.

There's a reason Apple dominates the tablet market, both in number of units sold and revenue. It's about understanding not everyone is into tech and many only need a great tablet with a great/responsive display for their casual needs. And... that some people who are into tech and have multiple regular computers, sometimes just want to *consume* with a tablet.
This 1000%. My parents are in their late 70''s now used to be (many years ago) Windows users. Then I got them each a Mac, a MacBook for dad and a iMac for my mom. Then they got hooked on Apple, iPhones, iPad's watch etc. Today they both have 12inch iPad Pro's of some version, with the keyboards. Their Mac's collect dust. The iPad can do everything for them. Email, web surfing, photos, FaceTime, consumption etc..etc...etc.

I am in IT and an iPad is a consumption device for me. When I retire in 13 years I would love for an iPad to be enough for me. By then I will be sick of tech and just want a simple solution.
 
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Okay, #1 that is still such a great song (not those lyrics..). #2, as everyone has said, an iPad cannot replace a 'real' computer (even a Mac can't replace a gaming PC, sorry). #3, I live in Texas where it's already getting 90+ degrees every day. There's no way in hell I'm going to sit outside to use a computer all day. Aside from being uncomfortable, I actually care about my skin. Give me a break..
 
This 1000%. My parents are in their late 70''s now used to be (many years ago) Windows users. Then I got them each a Mac, a MacBook for dad and a iMac for my mom. Then they got hooked on Apple, iPhones, iPad's watch etc. Today they both have 12inch iPad Pro's of some version, with the keyboards. Their Mac's collect dust. The iPad can do everything for them. Email, web surfing, photos, FaceTime, consumption etc..etc...etc.

I am in IT and an iPad is a consumption device for me. When I retire in 13 years I would love for an iPad to be enough for me. By then I will be sick of tech and just want a simple solution.

That's a great story, thanks!
 
I have a slught issueq
I mean really, what BS. A clear 'gamer guy' type setup suggesting an iPad can replace that. General office people who would not be using Macs anyway will not be able to use just an iPad. All the sheep will be along to laud it but really is a BS ad.
well the "general office" people are probably the fist rhat could use ipads, does office 365 run on ipads, my guess is yes. Does teams run on ipad? Yes. Well correct me if I'm wrong but dies that nit allready cover ≈ 90% of general office work, well at keast admin stuff?
 
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I have no “evidence” to back this up so it’s all purely anecdotal and conjecture but… I Feel that iPads are going to be the primary “computer replacement” for many elder and younger people, whereas “people in the middle” may gravitate towards traditional PCs.

I say this because a lot of the elder people in my life- like parents, in-laws, uncles, aunts, etc.- have found iPads to be extremely compelling. Perhaps it’s having their iPhone blown up and easier to see. Maybe it’s just because it’s lighter and more portable than their laptops. On the other side of the age spectrum, we have a generation of younger people who grew up with touch devices, and iPads feel more natural to them. How many schools are distributing iPads to their student body instead of laptops these days? My district sure jumped on that bandwagon.

Of course there are going to be exceptions. Many of us here on this forum are tech enthusiasts and probably appreciate that expanded capability of PCs/Macs. We’re outliers though.

I mean, the iPad wouldn’t be doing as well as it has if Apple was wrong about their marketing strategy. They have a de facto monopoly on the tablet market as seeing an Android tablet out in the wild these days is about as rare as seeing someone still rocking an iPhone 5.

My point is… even though many of us scoff at the idea that an iPad could ever become a computer replacement, Apple knows what they’re doing. While complex workloads still require a Mac/PC, Apple knows that iPads are powerful and capable enough to cater to the majority of average peoples’ workloads.
 
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I agree totally, but if I were someone who knows little about technology (like most) I would see things like the generic “gamer guy” and not think twice about gaming being different on an iPad. Same for the ethernet cords, probably just think “oh wow they don’t even have WiFi.” - if I’m even aware of what an ethernet cord is.

It is a BS ad, but it works for the target market of everyday user. Though, frankly, I think that target market is changing as younger generations are much more tech savvy. Apple needs to keep in mind the average is no longer clueless person struggling to plug in an HDMI cable.
Yea I'm deffenetly not in the target audience for this ad either, my first reaction when I see somebody using wifi in a more or kess fixed location is (tho I often just think it to avoid being rude) " do yourself a favor ab ryn ethernet to this place if you can. Dob't get me wrong wifi works, but esp in dense environents ( appartment buildings, offices, etc) you tend to run into rf congestion, and unpredictable rtt and/or avalable banswith. I suspect quite a few people that love wifi now will be a bit dissapointed the day they get thet shiny new 500Mbps internett connection an even their Speedtest app cant muster more than 200-300Mbps, where as their friend get the full speed on hus/her pc ( which surprise surprise is hard wiered) nit to mentin if they do something delay/ jitter sensitive.
 
What kind of work would someone NOT be able to do using a conventional Mac or PC, aside from drawing on the screen?

Here are some examples of people using their ipads that I have come across.


Austin Mann uses his iPad Pro for photography work.


A (then) 16-year old girl used the iPad Pro to illustrate her first book.


Matt Birchler wrote a fairly extensive post about why he enjoys working from his iPad so much.


Finally, here’s an example of how to record and edit screencasts on an ipad.

Just some examples of how working on an ipad can be so much more fun, convenient and accessible compared to a conventional PC.
 
The current state of the os and even 15 ; Its like having a Lamborghini with training wheels

When are they going to release a true pro os for the ipad pro ?
 
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