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The implication is that an ipad gives you the freedom to *choose* to be outdoors, whereas, as evidenced by the power cables that figured prominently in the ad, the other machines do not.
Conveniently leaving out that Apple themselves have a desktop offering that doesn't have a lot of cables.
 
It’s all I need.

93F67724-CB48-4D13-BE06-6B7AF8EBB4B0.jpeg
 
Man, if we only had some option to liberate us from desktops. I guess it's an iPad. One day, I hope for a computer small enough and advanced enough to be able to use on my knee. Like a kneetop computer. I'll work on the name...
Thigh top. For people with long arms, shin tops would be a niche.
 


In a currently unlisted ad on YouTube, Apple is promoting the versatility, portability, and power of the M1 iPad Pro in a fun musical inspired by The Little Mermaid's "Part of Your World" soundtrack.


In the ad, which features the main character using an M1 iPad Pro, Magic Keyboard, and Apple Pencil, multiple users can be seen struggling with their old PCs indoors while hoping that they can someday use an iPad Pro instead. The lyrics and soundtrack of the ad are completely based around The Little Mermaid's "Part of Your World," but the visuals tell the majority of the story.

In one scene, an office employee using an old Windows PC can be seen looking out at a girl using an iPad Pro with the Magic Keyboard in a park while singing "up where they walk, up where they run, up where they stay all day in the sun." The ad ends with all the characters singing "wish I could be, part of that world," referencing the world of using an iPad Pro.

The ad, uploaded on June 4, is currently unlisted on YouTube, meaning only those with a link will be able to watch it. It's unclear why Apple has decided not to make it public or if it plans to in the near future.

Article Link: Apple Promotes iPad Pro in New Ad With 'The Little Mermaid' Musical Spin
good ad
 
Like what? The examples in the ad certainly weren't advantages of iPad over a laptop.
It was not the intent of the ad to say why the iPad is better than a laptop. When Coke makes an ad, they show people who are thirsty drink and enjoy a coke, then say "next time you are thirsty, choose a Coke." They do not go into a lengthy discussion about all of the possible alternatives for slaking a thirst and why Coke is the best choice of all options. Same here. "Ever sat inside tethered to a wall wishing you could work somewhere else? Buy an iPad and you can." This is not the same as claiming an iPad is better than a laptop.

What nonsense is this?

With all the gaming, streaming, video editing, photo editing, music-making that young people are doing today, they are absolutely more tech-savvy than the previous generation.

The notion that they won't be able to operate an HDMI cable is just laughably out of touch.

I think you might have completely missed the point. I agree they are more tech savvy. As you can see if you scroll up and read my post, I said as much. I also said that they are less tolerant of BS and want cleaner solutions. Even in your examples of gaming, streaming, etc. young people are demanding and getting tools streamlined of unrelated complexity, so they can get down to actual task they want to do, like gaming, streaming, video editing, etc. Do you really know young people who want to go back to setting physical jumper switches, playing with config files, memory managers, and driver downloads just to play a game like we did in the old days?

I didn't say that that won't be able to operate an HDMI. They'll just be mad if you ask them to. And if you said, instead of HDMI you can just AirPlay your content to the TV, how many young people do you know that would say, "no, it is important I learn the ways of the copper wire just as my forebears did."

There is a lot of nonsense, but I think it is coming from your direction.

Don't know what kind of CPUs you are talking about. But marketing a tablet as a worldwide replacement for today's work computers (while this same tablet doesn't have support for many of today's programs needed for work) is just silly. Not to mention, there's a reason workplaces look different then a bench in the park.

Did you watch the same ad that everyone else did? Why do you think that the ad was meant to market the iPad as a worldwide replacement for work computers?

Yeah, sure, try running Mathematica or Matlab on that pseudocomputer/tablet.
I have both a mac desktop, a macbook pro and an ipad pro. The desktop is used for comfortable working. The Macbook is used for on-the-go working. The iPad is used only for hand-taking notes at classes/lectures, or to do calculations by hand (instead of on paper). For anything else, a regular mac is more comfortable/efficient.
Apple should stop pushing ipads where they don't work well (Mac replacement, mainly due to the the crippled OS). A full macOS device with touchscreen / stylus would be much more useful than iPads with iOS.

Apple sold you 3 devices, and you think that they should put a lot of effort into making it so that you only need to buy 2 devices from them instead? Are you sure you should be giving them advice?

Because a computer does 100 things more than an iPad does, and better. Everything I saw in the ad was outside in the sunlight? Who does anything like that? Who would spend huge $$$ into a device with one very limited port and limited apps and memory/storage? Everything the ad shows, a laptop can do just as well, cheaper, and with more functionality.

You missed the point of what I said. You said literally everyone needs a laptop over an iPad. I don't think that's true. You claim that there 100 use cases for things every single person needs to do in their life that they can do on a laptop and not on an iPad. I can't even think of 5.

Everyone needs access to computing in their lives. A surprisingly small number of people need what a laptop can do that an iPad can't.
 
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This ad represents me EXACTLY.

I'm tethered to a PC all the time when at the office or working from home.

But when work is done, it's iPad time.

iPad in the backyard, iPad in the toilet, iPad in the car (when the wife drives), iPad at the hospital (when we get sick), iPad in bed (when I can't sleep), iPad on the couch, iPad in my kid's bedrooms, iPad at the restaurant...

I bring that thing everywhere, my whole family uses it, we pass it around, huddle around it, etc.

It is really great. I LOVE all the swiping, pinching, drawing, flipping it around, twirling the pencil in between art strokes, the whole bit.

I get more and more proficient with it every day, and fire up my Macs less and less.
 
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No. Just no. Apples and Oranges. Tear downs have clearly shown the M1 iPads are essentially identical to the guts of the M1 MBA other than minor differences mostly attributed to the hardware requirements of each form factor. Not bringing MacOS to the new Pros is a business choice, not a hardware restriction.
I think it is a business decision second, but a user-experience decision first.

The guts of the machine are irrelevant. It's all about how Apple intends the iPad to be used. I get it's not what you Mac fans want, but that is what Apple has decided from the beginning: it sits in between an iPhone and a Mac. For many of us, this is all we need (iPhone/iPad combo).

An iPad is not, and never has been meant to be a pointer-as-a-primary-input-method device, like a Mac is.

iPad software will always be tailored for finger use, because it's a tablet. The form-factor determines the type of software on it, and the iPad was built around touch. Adding precision to a touch-based OS is "easy", and Apple did it.

Adding the imprecision of touch to a desktop OS, to fit it into a device that was already designed for touch from the ground up, and already contains the software to match, is a waste of time and resources (from Apple's perspective).

Thus, Apple will refine and polish iPadOS, add capabilities here and there that make sense, but at the core it will REMAIN iPadOS.

And macOS WILL NOT get touch. EVER. The two OSes will look the same, and "feel" the same, but they won't WORK the same way.

So, if an individual can't stand iPadOS, then the iPad is not the right device for them. Anything else is just wishful thinking.
 
Which also means they never plan to make the iPad a laptop replacement.
They do, just not for EVERYBODY.

That has been the crux of most of their iPad advertising: "do you really need a full-on laptop, or will an iPad do?" For me, the answer was the iPad.

I had hopes but I am giving up on that dream. Will continue to be full on Macs while I will probably downgrade my 2018 12.9" to a smaller, cheaper version when I will replace it. No use in paying more.
Yep, give it up. Apple will never give you want you want here. An Apple version of the Microsoft Surface will never exist.

However, a good alternative is to pickup an older iPad (I bought a refurb 2018 3rd-gen 12.9" Pro for the wife for less than a new Air) and use it as an iPad ALONG with your Mac.

Just grab the best tool for the task at hand, as needed. An MBA and the cheapest Sidecar-capable iPad would be a sweet and portable and flexible dual-screen setup.
 
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Apple have never once said that the iPad was going to replace your laptop. They have said from day 1 that the iPad is a computer for the masses…easy enough to use that grandma/ kids could use it without issue.

The sad fact of the matter is, the iPad was never a designed for the top 10% of users that have minority needs when it comes to applications or functionality. It was designed for the other 90% of the population.

It‘s true, us top 10% of the population look at the iPad, coveting it’s hardware specs, and say “I wish it could have ”proper” resizable windows”, “I wish it had a “real” file system” etc. All the while, 90% of the population looks at laptops and say “I wish they weren’t so big and noisy”, “I wish it wasn’t so hard to find what I am looking for”, “why does my work always disappear behind this window” etc.

The truth is, there is already a perfect device for us….it‘s a MacBook.

It’s easy to look at things from our narrow point of view and our very niche requirements and project that on the rest of the population as if that’s what they want. The truth is, 90% of the population want easy to use, portability, safety, security and battery life. There is no other substitute for the iPad for this group of people that performs as well as a laptop, with this level of ease of use, security, portability and battery life. Since giving one to my mother and grandmother, their “computer” use has increased exponentially and my tech support calls has went down correspondingly. Make it hard for this group of people and iPad sales will plummet.

For “professionals” the iPad is an adjunct to the Mac, not a replacement for.
I’d agree with you if apple didn’t keep trying to make the iPad like a conventional computer, e.g:
- file system
- multi tasking
- trackpad/keyboard support etc
 
This ad represents me EXACTLY.

I'm tethered to a PC all the time when at the office or working from home.

But when work is done, it's iPad time.

iPad in the backyard, iPad in the toilet, iPad in the car (when the wife drives), iPad at the hospital (when we get sick), iPad in bed (when I can't sleep), iPad on the couch, iPad in my kid's bedrooms, iPad at the restaurant...

I bring that thing everywhere, my whole family uses it, we pass it around, huddle around it, etc.
Are the other family members who use the same iPad aware that you use it in the toilet?
 
Did you watch the same ad that everyone else did? Why do you think that the ad was meant to market the iPad as a worldwide replacement for work computers?
I did. Erm... because they are showing people behind their workplace desktops, gleeing over new iPads? And slogan being "your next computer"? 😆

I get it, it's just a silly Ad.
 
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