Santa Monica is not rural by any means. In my whole life Ive never lived in a rural area. I'm the classic urbanite. I like being able to get a slice of pizza at 1am. Also, Many is not Most. Most won't like the color scheme. It isn't about manliness, it's about what appeals to men. There is a difference. I would think that would be obvious.
Don't women appeal to (most) men? And most women look fairly effeminate.
Anyway, I guess we'll find out whether it's unappealing to half the population soon enough!