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Apple Reportedly Moving Ahead With Ads in Maps App
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OpenStreetMaps.org on the web, Organic Maps (which uses the Open Street data) on iOS
Big love to all the people saying “If Apple go through with this I’ll move to Google”, you have given me a chuckle this evening.
I am quite certain that Google - the bastion of ads - will thank you for your protest.
(FWIW I think it’s a deeply unnecessary move, but if Apple get the interface/experience right it’s fine by me)
I am quite certain that Google - the bastion of ads - will thank you for your protest.
(FWIW I think it’s a deeply unnecessary move, but if Apple get the interface/experience right it’s fine by me)
Let’s be honest, the guides already in maps are basically ads. If the experience stays as unobtrusive, I don’t mind it as much. I’m more annoyed they still work with yelp.
Sure. The introduction of ads in Apple Maps would eliminate its primary differentiator. I currently prefer it because it's got no ads. Not because it's better than Google Maps.
Of course. Quality is a subjective term. But value can be objectively measured based off results. Either a company makes money or it doesn't. If a company is as valuable as Apple, we can extrapolate from that there is intrinsic value in the products and services that they offer.
Im in the UK and Apple Maps is borderline useless for finding businesses. Smaller local ones usually do not exist on Apple Maps in my experience, when they do then they are frequently in the wrong place. Every single time I have reported the issue with a business and inputted the correct address, nothing happens.
It is better than Google Maps at finding residential addresses in my experience, though. I end up having both installed and use Google to find businesses and Apple for peoples homes.
Lol, I can see where the fund of the new white house ballroom comes from.
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in search.
The system is said to be similar to Search Ads in the App Store, which allows developers to pay to have their software appear in a promoted slot above other results for relevant queries. Apple's approach reportedly leverages AI to deliver relevant and useful results, in a better interface than similar offerings from Google and other companies. Gurman warned that the move risks some amount of consumer backlash.
Article Link: Apple Reportedly Moving Ahead With Ads in Maps App
Guys cut them some slack, innovations like Apple Intelligence cost a lot of money, they need to increase their revenue to support that.
Their marketing people also cost them a lot, certainly more than their engineers!
Their marketing people also cost them a lot, certainly more than their engineers!
Because Apple spent the last 15 years marketing itself as “above” selling user data, relying on advertising for revenue, and acting like Google. Apple built a customer base around this. This is a small move but it shows cracks in the armor of the reputation they’re built as being above needing to put ads in Apple Maps, for example.
Can you name something truly useful that Apple Intelligence has brought to the table so far? I turned summaries off. The rest of the features largely don’t exist or aren’t inherently visible to me; I can’t even think of a single useful one. At the same time, I can’t even search my text messages for a name that’s already in my contacts.
Don’t worry, soon you’ll have ads in between your iMessages list between conversations!
I wouldn't sponsored listings as much if Apple Maps had up to date, comprehensive and accurate listings for business and other points of interest.
But as it is, their database is sorely lacking. I use Apple Maps as my default for navigation and I use it to keep tabs on saved places -- but I barely trust it at all to explore an area or find restaurants and the like. I find errors in the listings just constantly, and it's been this way for years now. They've made huge strides in so many areas, but their database is crap, out of date, and just baffling.
Most of the time, my workflow is to look places up on Google Maps or maybe Yelp or something, and then use Apple Maps to navigate to it and possibly save it for future use.
But as it is, their database is sorely lacking. I use Apple Maps as my default for navigation and I use it to keep tabs on saved places -- but I barely trust it at all to explore an area or find restaurants and the like. I find errors in the listings just constantly, and it's been this way for years now. They've made huge strides in so many areas, but their database is crap, out of date, and just baffling.
Most of the time, my workflow is to look places up on Google Maps or maybe Yelp or something, and then use Apple Maps to navigate to it and possibly save it for future use.
It's... halfway decent in the US, but if it's a business I don't know, I still have to verify it on Google Maps because Apple Maps has f**ked me over so many times with some dead listing.
Apple, if you want ads in that Apple Maps, you better pay me just to accept those ad.
If you refuse, then Apple Maps become useless.
If you refuse, then Apple Maps become useless.
This came from the horses mouth Gurman so it's going to happen. It's basically a matter of when at this point!
If you’re gonna force me to eat trash I’d rather eat it from a Michelin Star restaurant (Google Maps) than a Taco Bell (Apple Maps).
