Everyone wants something to make them stand out from everyone else. Be it a phone, car, hair, clothes, tats, house.
Really? Are you sure about that. That means you believe that everyone compares themselves to other people. Are you sure you want to make that blanket statement?
ETA: - btw there's a difference between wanting and needing. I also think there's a different between accepting that in some areas of life, there are little to no differentiators - and you should have the constitution to be OK with that. Again - we're talking about a phone.