Apple Reportedly Planning No Major Updates for AirPods, Apple Watch, iPad, or Apple TV in 2023

[philcourage]

Apple Watch series 8 was a terrible update and now another year the Same thing, apple has become boring

For a while now. Before, iterative meant "every year it gets better", but now iterative is more like "the same thing with a different number".

 

[Isengardtom]

Good news for my wallet. for me Q2 2021 until Q1 2022 was the period I basically uprgraded everything except for my Apple TV from 2015 which is still going strong. So 2024 I'll probably invest in an iPad Pro again first (if there is enough for me to upgrade)

 

[Roberto1234]

Sound like Apple is the laziest company in the world. By far!!!

 

[Marswarrior462]

Sound like Apple is the laziest company in the world. By far!!!

Agreed 100%. Steve Jobs must be rolling in his grave. Someone very high up in Apple‘s ranks should probably get fired (their design chief or whatever title Jony Ive held or maybe Tim Cook himself)

Edit: why the dislikes? Apple has obviously lost the ability to innovate

 

[PsykX]

Whew. What a boring year.

The Apple TV hasn't seen much changes since the 4th gen in 2015, and the Apple Watch hasn't seen many changes since Gen 5 released in 2019.

 

[Attirex]

Wow, only one week into the new year and Apple has already failed. Way to go, Tim.

 

[CoconutMan]

Good, focus on upgrades for HomePod, iMac and VR.

 

[james2538]

This VR headset better be amazing because it's screwed a lot of other products out of updates.

Also you're one of the world's wealthiest companies. Hire more people FFS.

 

[jjudson]

This is okay. I'm thinking we'll need every penny we have in 2023 to buy crates of Great Value Mac and Cheese to survive...

 

[Morgenland]

If one carefully evaluates Gurman's statements and compares them with the reality that followed, he proves to be an overrated puffer and connoisseur of how to put on a show.
Rightly, not all media quote this dazzling Bloomberg man equally uncritically.

This being said, I also see further functional catching up to do in the current software of the networked systems (HomeKit, Matter, HomePods). Apple will continue to live up to its reputation of careful, comprehensive rework. And that reputation has to be maintained with a lot of daily work that leaves no room for small flashy new gimmicks.

On the other hand, if Gurman is right, this could also mean that something "really big" is coming. Half I like that, half I hope for further delay. There is always a "too early" for Apple's known future ideas, but rarely a "too late". The risk of launching new product generations on the market is not weighed up by competitors anyway, because they only rush to launch a new device on the market to be considered innovative without having prepared the market for it in a technically user-oriented way. (e.g. Google Glasshole).

I hope that Apple will continue to resist such temptation.

 

[Roberto1234]

Apple thus focuses almost entirely on the headset. But I am mistaken: Almost no one will buy a Series One for $3000 from it. I still have an Apple Watch Series 4 and will not switch as long as there are still virtually no changes. The Apple Watch 8 is really just a Series 4b. Apple is slowly making a fool of itself. But the main thing is that the prices are increased again by 20% in Europe.......

 

[kiranmk2]

No hardware refresh in 2023? That is sooooooo unlikely.

There will be hardware refreshes - they just won't be very exciting

 

[turbineseaplane]

Another year of enjoying my dual boot Hackintosh it sounds like 👍🏻

 

[london_apple]

Good thing my 11” iPad Pro 2018 is still such a good device. I can hold out for another year with this thing.

Same here.

 

[msackey]

I don't have much hopes for VR/AR headsets for general use. TBH, kinda disappointed if Apple is really focusing so much energy on this.

I'm reminded of this: https://www.wired.com/story/virtual-reality-rich-white-kid-of-technology/:

[...] Somehow, none of these less-than-ideal outcomes have affected confidence in VR. In fact, Facebook doubled down on Monday, announcing a new group within the company dedicated to developing its Horizons VR world. Mark Zuckerberg recently told Facebook employees that over the next five years he expects to transition “from people seeing us as primarily being a social media company to being a metaverse company.” Silicon Valley billionaires and venture capitalists, it seems, are incapable of saying no to a fancy headset with a big dream. And this dates back 35 years—Jaron Lanier was the Palmer Luckey of the 1980s and early 1990s!

The technology is always about to turn a corner, about to be more than just a gaming device, about to revolutionize fields like architecture, defense, and medicine. The future of work, entertainment, travel, and society is always on the verge of a huge virtual upgrade. VR is a bit like a rich white kid with famous parents: It never stops failing upward, forever graded on a generous curve, always judged based on its “potential” rather than its results.

ONE REASON THAT VR has been offered such an endless string of second chances (VR’s proverbial lineage, if you will) is that it has played an outsized role in the popular science fiction that our collective image of the future is built around. William Gibson coined the term “cyberspace” in his 1984 book Neuromancer. The term later became synonymous with the World Wide Web, but Gibson’s initial rendering was of a virtual realm that “console cowboys” could enter and exit. Gibson and his cyberpunk peers heavily shaped the culture of 1980s tech—before the dotcom boom, before the tech bros. [...]

And of course, I'm reminded of other similar projects in this vein like SecondLife...yeesh....!

 

[srknpower]

The AR/VR device makes it a very exciting year, we haven’t had a major new-category product introduction since 2014, it was about time!

Don’t you consider AirPods a new category?

 

[Dulcimer]

Besides the Ultra, the Apple Watch Series basically hasn't received a major update since Series 5. It's crazy if the Series 9 will be little different than the recent generations.

Maybe they are waiting for Apple Watch Series X to roll out the next big product features.

A bit disappointing how stale the Apple Watch has become. I am still wearing my series 4.

I got my GF a Series 8 for X-Mas as her Series 3 was no longer usable. We played around for maybe 30 Minutes with the new sensors and minor new watch faces and that’s it.

I literally feel the changes made between series 4 and 8 are not even worth the effort of having to setup and repair the new watch.

I also see this as a testament to how good the Watch 4 was for its time.

Recycling the S6 again and rebrand it S9. And Apple wonders why sales are going down

I agree with this. Since S4/S5 it’s been very incremental changes. Curious to hear what you guys think the Watch could use to make it interesting again.

 

[1885507]

 AirPods = Maybe a new color or two but I don't see a hardware upgrade for another 2 years or so.
 TV = Content > Hardware. Maybe a new  TV Mini (HDMI dongle?) at most but that's it.
 Watch = Have you seen the Ultra? No new skus, maybe a few new bands for spring and fall but that's it.

 

[Ceecephous]

If one carefully evaluates Gurman's statements and compares them with the reality that followed, he proves to be an overrated puffer and connoisseur of how to put on a show.
Rightly, not all media quote this dazzling Bloomberg man equally uncritically.

This being said, I also see further functional catching up to do in the current software of the networked systems (HomeKit, Matter, HomePods). Apple will continue to live up to its reputation of careful, comprehensive rework. And that reputation has to be maintained with a lot of daily work that leaves no room for small flashy new gimmicks.

On the other hand, if Gurman is right, this could also mean that something "really big" is coming. Half I like that, half I hope for further delay. There is always a "too early" for Apple's known future ideas, but rarely a "too late". The risk of launching new product generations on the market is not weighed up by competitors anyway, because they only rush to launch a new device on the market to be considered innovative without having prepared the market for it in a technically user-oriented way. (e.g. Google Glasshole).

I hope that Apple will continue to resist such temptation.

What do you mean ? The trifecta-Gurman, Kuo and the display guy whose naime i dont remember (lol) were always right when it comes to "statesments"

 

[BorisDG]

So good I bought Series 8. I was kinda "scared" than next year the S9 will come finally with 5nm chip.

I really thought the Apple Watch was due for a new SoC this year. Are we really going to go four generations on the same processor? Let’s hope we at least get a return of black titanium, as I am sick of midnight blue.

The SoC in the Watch is super fast anyway. Better than the best from Samsung for sure.

 

[UltimateSyn]

Makes sense. Most of their product lines have had major refreshes over the last few years, or are due in ‘24. It’ll probably be a new Mac Pro, the 15” Air, the VR headset, the iPhone 15 lineup, and a bunch of minor spec bumps to the Macs and iPads.

 

[JamesHolden]

2022 was a boring apple year and now 2023 will be to, what happened to apple, they are getting worse and worse

In fairness, it's not just Apple. Tech has been pretty boring for a while now. I can't think of any company doing anything particularly exciting these days.

 

[JamesHolden]

Make it cheaper would be a good start. Apart from that clearly more power would make it a more suitable gaming machine, which is definitely something worth considering for a box attached to the tv and compatible with gaming controllers. After all, if all you use it for is watching Netflix most tv can do that without any extra box.

All the power in the world won't make the Apple TV a successful gaming device unless Apple gets serious about gaming. They're not interested in top tier, cutting edge games and never have been. I don't think that's ever going to change.

 

[doboy]

Good thing my 11” iPad Pro 2018 is still such a good device. I can hold out for another year with this thing.

They weren't going to update the Pro this year anyways after 2022 version so you were never in danger

 

[boston04and07]

All I want for the AirPods is an updating charging case with USB-C if the iPhone adopts that port as expected. If I have one device that still uses the old cable when everything else has switched over, that would be beyond annoying.

They updated just the AirPods case in the past, though (for wireless charging I believe) so hopefully they’ll do that this time around too, and just not count it as a “major AirPods update.”