They haven’t failed in the PC* market. Unfortunately, we don’t have data for this, but I’d say people actually use windows “tablets” as laptops, and therefore have replaced the previous non-touch PC market, but they haven’t succeeded as tablets.Actually... the majority of other tablets in the market failed, even Google's own projects. The only reason Apple survived is because the OS was so similar to their phones and was extremely easy to use. Microsoft has seen success with the tablet form factor, the majority of mobile Windows devices come with touch capability. Apple could add touch to MacOS, they chose not to. You could buy a MacOS touch enabled device and still use it with traditional inputs, just like Windows.
I don't understand why the loyalists have this "all or nothing" attitude when it comes these issues. You can bet, if Tim thought he could make even more money by adding a touch screen, they would be included in the next cycle. I also think you'd be shocked at the amount of people who would buy one... especially if a touch MacBook (Air or Pro) was sold alongside a traditional at a slightly increased price. I think you'd see the stronger sales on the touch enabled device. Remember... it was Steve himself that said there's no better mobile computing tool than your finger, when he launched the iPhone.
And before anyone can say Microsoft is a flop or Microsoft is horrible... they still have 76%+ marketshare. (backed up by statistics, see link below) So calm down, I own a Mac... it's just a fact.
Sources cited, you're welcome.
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Desktop operating system market share 2013-2025| Statista
Microsoft's Windows was the dominant desktop operating system (OS) worldwide as of March 2025, with a market share of around ** percent.www.statista.com
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Steve Jobs was right: There’s still no better mobile computing tool than your finger
The late Apple CEO was right: Despite the invention of several clever technologies, there's still no better way to use a mobile device.fortune.com
About “giving options”, every option given has unintended consequences for everyone: for example, if you now have access to touchscreen in MacOS, there will be more fragmentation for everyone, with some apps exclusive to the iPad form factor.
And yes, I agree that if it was profitable, Tim Cook would make it, but I think that’s an argument against any anti-cannibalisation conspiracy. First, because it would be (in theory) super popular and they would make it; second, because if it was so good, someone else would come and steal the market (both Mac and iPad) anyway.