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Apple Reportedly Preparing to Remove Bose Audio Products From Retail Stores
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Anti-Competitive? After reading your ridiculous post now I know people just want Apple to fail at any costs.
Bose just had Apple's Beats headphones banned from the NFL. Why in hell SHOULD Apple continue a relationship with a company that is screwing them over? Are you kidding yourself?
It's called marketing and protecting the brand. You wouldn't see Sony stores selling the X-Box or Microsoft stores selling the PS4. Apple owns Beats now so selling a competing brand in their own stores is not good marketing.
As far as the NFL, Bose has paid mega millions for their exclusive deal..and yes..when a player is on camera representing their team, they're also representing the NFL..which has an exclusive deal with Bose. So they have the right to not allow NFL players to wear Beats product while representing the NFL. If a player wants to do a commercial for Beats on their...they can. They just can't say "NFL" use or the name of their team.
I worked on commercials for AT&T with an NFL quarterback. Because of the NFL's deal with Verizon, he could only say "hi I'm _______, quarterback". He could not say the name of his team. This is the way exclusive deals work.
As far as the NFL, Bose has paid mega millions for their exclusive deal..and yes..when a player is on camera representing their team, they're also representing the NFL..which has an exclusive deal with Bose. So they have the right to not allow NFL players to wear Beats product while representing the NFL. If a player wants to do a commercial for Beats on their...they can. They just can't say "NFL" use or the name of their team.
I worked on commercials for AT&T with an NFL quarterback. Because of the NFL's deal with Verizon, he could only say "hi I'm _______, quarterback". He could not say the name of his team. This is the way exclusive deals work.
Clearly this was a retaliation for the Bose NFL stuff. I would do the same. Who wouldn't do the same? It's called business.Sooooo does this mean they are going to ditch Bowers and Wilkins products too then?
You know cause Beats products OBVIOUSLY sound sooooo much better than anything B&W has made[Sarcastic hat on there BTW]
Seems like an utterly stupid move by Apple, the Bose 2.1 system seems to be very popular with Apple folk. But as they now have to directly compete with every other Audio product manufacturer then I guess this is inevitable.
Good luck to them, they'll certainly need it!
Why on earth are people baning on about NFL sponsorship deals for?
This is ENTIRELY Apple's MO, it simply removes all competition from sale if it can to increase it's own market share and profits, it's what all corporations dream off!
This is ENTIRELY Apple's MO, it simply removes all competition from sale if it can to increase it's own market share and profits, it's what all corporations dream off!
That was almost 30 years ago when he did that Adidas protest and got fined. But people here are just learning about the NFL and think this is something new. Haha
I got the bose box depicted and I love it. Pricey yes but good quality and amazing sound for the size of that thing. I think it is not a good move from Apple.
See above, that's just an excuse they've used to 'remove' their competition.
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Bose is going down though. They used to make premium equipment but now their stuff looks so cheap.
I think the issue is Kaepernick was wearing the headphones during a press conference that was less than 90 minutes after the game. They certainly can't wear them on the sidelines during the game (if they aren't playing). My guess is pre-game, they aren't technically on tv so the NFL isn't really pushing the issue there as much.
Coming from the company that still uses Samsung components in the products you love to buy.
im just baffled by who in their right mind would use the term "banned from" when this revolves around two consenting parties (nfl and bose) signed an exclusive contract.
so childish.
Yes.
But the advertisment from the players wearing the head phones while giving interviews to the media that will get shown all day/night and into the next morning on all the evening news and sports channels will be lost.
This will not be made up from a ad during the game.
THIS ⇑⇑⇑ is a very good post because it's idiotic for anyone to call this move from Apple Anti-competitive. Why keep a troll on your store shelves? Apple also sells Bang & Olufsen, Bowers & Wilkins, Denon..etc. These are all premium brands.
Bose screwed up by getting the Beats headphones banned from the NFL. Bose just isn't where they used to be and they're the ones being anticompetitive and will take a huge nose dive from their antics.
Exactly. What Bose and the NFL did was a business deal. What apple is doing is basically a business equivalent to a child throwing a temper tantrum.
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Have you ever had a job? There are restrictions on what you can do and wear at almost any company. Wearing Beats headphones is not a right that NFL players have when they are at work. They are free to wear Beats anywhere else they want. No rights have been violated especially when the players agreed to not wear competing products during and after games.
It's one less purchasing opportunity for Bose to have. I agree with the NFL as it relates to uniforms, drinks, food and other essential football and stadium gear. However, non essentials like headphones I think its crossing a line. It would be like Apple telling employees they couldn't come to work if they use a competing product like a Galaxy Phone. Even then I can understand Apple's concern with this scenario because it's a direct competitor. However, the NFL isn't in the headphones market so....
Not only the NFL stuff, but don't forget that as soon as Apple bought Beats, Bose began the process to sue Apple for copyright infringement in the noise canceling technology that Beats uses. Bose did this move as soon as a company with deeper pockets owned them.